Pitbag Traps In Chocolate Dealers
"Well, popularity is really great. Joining the bank is sure to make money."
Recently, a brand of chocolate shop in a large commercial building in the provincial capital suddenly came to visit many people, which made Mr. Xu, the head of the chocolate shop, feel confused.
After understanding Mr. Xu, he learned that his store was regarded as "bait" by some "bag owners" to attract other investors to join.
In the morning of March 25th, Mr. Xu disclosed to the newspaper a series of "joining traps" that he had known. Recently, a number of joining projects were held in our city.
"I will lose my blood!"
Mr. Xu, who joined a brand of coffee shop in 2002, said the alliance leader could use the least cost, time and manpower to get maximum return.
The condition of joining is to buy equipment from the "leader" and pay tens of thousands of yuan.
After that, Mr. Xu and his friends joined in 200 thousand yuan and opened a coffee shop.
However, the coffee shop has been in a state of loss since its opening. After three months of hard work, the coffee shop finally went bankrupt.
The main reason for the failure of my first experience was to believe in the "huff" of the "allies". Mr. Xu said, "after joining, we learned that the" allies "that we joined had a cooperative relationship with a foreign coffee shop, but no one allowed him to set up his own franchisee at all. So after the coffee shop opened, we couldn't get the support from the head office.
After the first success in becoming a "bait", he chose and joined another chocolate shop after careful inspection.
At that time, the "alliance leader" said that the head office of the operation was to help the special store, and once the chocolate store was opened, it would not be profitable.
Mr. Xu joined in business in September 2003, and his business is getting better and better.
However, in recent years, he has found that other chocolate owners are using his hot stores as bait, which is called "how to make chocolate how to make money", and then attract others to invest in it.
In a joint exhibition, Mr. Xu found that several of the "alliance leaders" who claimed to be running chocolate were not even their own shops. They only rely on "flicker" to let others join in, then sold the related equipment wildly and collected the affiliate fees.
No one can trust the "bag leader", Mr. Xu said. Some "bag owners" attract others to join the company just to sell equipment, which is a common phenomenon in the Franchise Exhibition.
Recently, Shanghai's "proud coffee" and "allies" have sold more than 1000 coffee machines after they have been cheating tens of millions of yuan and then evaporated. Finally, only the franchisees admitted their losses.
There are also some "bag owners" who use other people's shops or make a "model shop" specially, so that the inspecting can see the hot business, attract others to join, and then charge the franchise fee and management fee.
In the afternoon of March 25th, the staff of Ji'nan Administration for Industry and Commerce told reporters that, for ordinary entrepreneurs, apart from "joining traps", it is also very important to choose a good joining project.
We should choose industries that are consistent with our interests, abilities and ideals; we must choose a brand that is more reliable and has a certain social reputation and reputation; we should choose more projects with more direct outlets and better profitability.
The staff of the trade and Industry Bureau reminded that if you decide to join the company, you must go to the site for inspection, find out the qualifications of the other party, register in the local industry and Commerce Department, whether there is a formal notarization contract, and verify the other party's financial statements.
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