Motivation Is Biased, The Root Of Failure In Entrepreneurship

After a long period of working life, many people have a certain amount of money, and they have the mentality of investing. They think that buying a franchisee is like investing in stocks and real estate, and they will make money.

Indeed, for those who do not have experience in operation, they can be trained through the training of chain headquarters, which is easier to enter in a shorter period, and the probability of success is greater.

This is the advantage of joining a chain store.

But no matter how excellent chain system, there are also examples of failure, if you think that once you join a chain store, you can easily sit on the value added profits, it is too naive.

It is impossible to ensure that all franchisees can operate successfully in one hundred percent place.

Take Mosburger in Japan for example, the Japanese are quite proud of their high success rate of 95%, but even so, there is a 5% failure rate.

The company chose the 1000 candidates who joined the recruits in one year, and concluded only 5% of them, that is, 50 people.

Although these 50 people have strong entrepreneurial intentions and have the same business philosophy as the head office, the final result is only 95% success rate.

From the many failed cases abroad, we can see that the most important reason for failure is the biased motivation of joining.

Once you join, you can lie down and do nothing. Everything is managed by headquarters.

The headquarters of the company is a number of business successes that have been successful in some areas. However, an example of its successful operation by others (headquarters and franchiser) does not mean that you will be successful at the local headquarters and headquarters.

We must bear in mind that headquarters and franchisees are two entirely different businesses. The headquarters offer (Sales) to you is only a set of franchise operations, you must follow the experience and guidance, step by step and practical implementation, then it is possible to succeed.

Xu Qiyun, editor in chief: