The Simplest Way To Distinguish The Cheaters.

It's the simplest way to decide whether a big advertising company is a fraud or not.

Please note that the trademark is not registered, but has been registered successfully.

If a franchised brand does not own its trademark, then why does it guarantee your agency interest?

What exclusive right?

To put it simply, even if the affiliate is not a liar, if you fire the brand, you have a competitor who can copy two stores and brands like you, then compete with you at lower prices or other bad competition ways. What can you do?

You have no way out.

He can easily break the so-called brand without paying half the legal responsibility.

Only registered trademarks are protected by law.

The first thing to know is what is a registered trademark: "R" is a mark of "registered trademark", meaning that the trademark has been registered in the State Trademark Office and has been examined and passed by the Trademark Office and become a registered trademark.

The R in the circle is the initial letter of the English register registration.

The registered trademark is exclusive, exclusive and exclusive. It belongs to the registered trademark owner. It is protected by law. Any enterprise or individual can not use it without registered trademark owner. Otherwise, it will be liable for infringement.

In China, the trademark TM also has its special meaning. In fact, TM logo does not protect the trademark. It is different from R. TM indicates that the trademark has already applied to the State Trademark Office, and the State Trademark Office has issued the notice of acceptance and entered the objection period, which can prevent others from repeating the application, and also indicates that the existing trademark holders have the priority to use.

The use of TM is the meaning of the trademark symbol, that is, the text, graphics or symbols that mark TM are trademarks, but they are not necessarily registered (unregistered without legal protection).

TM is the abbreviation of English trademark.

TM, a member of the People's Republic of China State Intellectual Property Office, explains that copyright is a trademark used in the registration and audit period. R is a copyright sign that can only be used after approval and approval.

If you know this, let you gradually understand the characteristics of the typical franchise chain fraud: 1, the registration time of the company is not long. You can check with the business department in the place where the company is registered. For example, the industry and Commerce Department in some areas of Beijing will be able to inquire as long as it costs 1 yuan. It is not only registered in the mainland, but also registered in Hongkong and other places (the cost of registering companies in Hongkong and other places is very low), and the chain franchise (professional term is called franchising) features.

2, the company claims to be developed by companies such as Korea, Hongkong or even Europe and America, or the subsidiaries of these companies, or domestic agents or franchisees of these companies' products (if they need to confirm that they can query the national trademark library, these brands will definitely register ahead of time if they want to enter China).

3, the so-called brands operated by these companies have no trademark rights.

Here is a special point to emphasize, please do not apply the notice of acceptance of trademark application as a successful certification of trademark application, which is entirely two different things.

The former is the trade and Industry Bureau informing you that the application for registration of the trademark has already been received, and the latter is that he really owns the trademark.

Joining the swindlers often takes advantage of those who are not knowledge-based in trademark knowledge, and takes the notice of trademark application to deceive people.

You know, how can a company that has only been established for one or two years apply for a trademark?

4, in order to prove the authenticity of the company, the company often produces some international brand or company's brand management authorization (note that the brand is not registered by the brand at all). In order to fool people, these empowerment books are mostly English, but there are many flaws in them. For example, they still use the Chinese signature habit, while foreign related documents recognize the signature of the supervisor.

Of course, over the past few years, these chain cheaters are constantly upgrading, and their obvious loopholes are constantly being filled.

5, they operate products are generally ordinary people are not easy to judge the price and quality, such as clothing, gifts, health products, etc., in order to facilitate fraud.

6, such a company has a long life span of 2 years and a short period of 1 years. Of course, it is too late to judge whether a company is a fraud or not.

There are also some other features, such as the core figures of the franchise chain swindlers, mostly in a certain province and city in central and southern China (to avoid causing regional disputes, skipping around). The locations of deception are concentrated at Beijing West Railway Station. There are a large number of such deception in offices near Beijing West Railway Station.

Of course, these characteristics may also be disappearing, because there will always be imitators to enter, and the scale of fraudsters will continue to grow, and they will also develop to other regions.

Through the above characteristics, we can see that the identity of these fraudsters is basically legal, such as the company's registration information is legitimate, the company has the same authorization documents as the parent company of Hongkong and other places, in fact, the company's business scope is legal, and the company's trademark registration procedure is legal.

It is because they are legal that their cheating rate is very high.

Where are they illegal?

This is actually a hard question to say. Their illegal place seems to be gone.

This is related to the changes of Chinese laws and regulations.

Since the promulgation of the administrative licensing law, the relevant departments have lost their effectiveness. Therefore, the content of franchising enterprises is blank.

However, if you want to verify whether an enterprise is a liar, you can still apply the franchise management method.

The "rules" stipulate that it must have its own brand, its direct storefront and its continuous operation for more than 3 years. If the franchisers concerned do not have these two characteristics, then 100% of them are swindlers.

Here, I want to explain "brand" again, please recognize whether its brand has been registered successfully or "accept the application".

Xu Qiyun, editor in chief: