Female Billionaire 17 Years Of Wealth Monologue

People have different opinions about the management of women entrepreneurs.

An authoritative investigation agency finds that the loss rate of enterprises run by female entrepreneurs is less than 2%. Compared with those of men, the loss rate of enterprises controlled by women is less than 20%, so the value of women has been publicized with specific efficiency in this era of bustling market economy.

According to other information, Chinese women entrepreneurs have some convergence in management and management: most of them are strict in cost control, and focus on economy.

This is attributed to the traditional virtues of Chinese women thrifty and frugal.

However, some people think that this is the nature of women.

Women are not so rich as men. They dare to gamble all the money for an unknown tomorrow.

As a result, women's success is like slow fire, rarely seen.

Qiu Lirong, the chairman of the Sichuan Dunhuang group, is a typical example. The 17 year storm alone is still firmly in control of the enterprise, and a legal representative of 16 enterprises.

But at the same time, the development speed of Liu Yonghao, Liu Hanyuan and other entrepreneurs in Sichuan, such as the entrepreneurs of Japan, are already more than her.

Qiu Lirong, who has done a lot of hard work, has not achieved the value of self, but has lost the most basic happiness of a woman. Is it worth it?

Qiu Lirong, an untold lot.

We are slow but we have a simple question. What has Qiu Lirong been making money for so many years?

In the publicity materials of Dunhuang group, there are some introductory characters. It can be copied: Sichuan Dunhuang group company was founded in 1986. After 17 years of arduous struggle, the group has brought together a group of high-quality management talents and high-tech talents, and established a multidisciplinary technical team.

The group company has now developed into a diversified and comprehensive enterprise consisting of garments, bedding, hotel supplies, planting, aquaculture, tourism, environmental protection building materials, food freezing, food processing, and genetically modified industries.

In recent years, in accelerating the pformation of the role of the leader of the agricultural industrialization, the practitioner of the contract farming and the promoter of the company + peasant household, the comprehensive strength of the company has been upgraded in an all-round way. Its technical level, marketing and product quality are at the leading level in the country, and some of them are at the international leading level.

It is obvious that Qiu Lirong has been involved in more than 10 industries in the past few years, and there are as many as 16 branches. Such broad industrial fields and numerous branches make it easy to conclude that Qiu Lirong has been relying mainly on diversification to promote the development of the company these years.

When we talk about the risk that diversification will bring to business, Qiu Lirong categorically denied that the Dunhuang group was not insisting on pluralistic development, but always had its own clear main business, but these main businesses were changing along with the market changes.

17 years ago, after Qiu Lirong resigned, the first industry she chose was the textile industry she was familiar with. I was a textile woman worker, and also a fashion designer. I could only do my own business. At that time, Qiu did seize the opportunity. In fact, what she mainly did was embroidered quilt, not a complete dress.

Many people who came from the 80s of last century still remember embroidered quilts that were once popular throughout the country. This is Qiu Lirong's invention and it has been widely seen throughout the country in a very short time.

In fact, Qiu Lirong did not have much money in his hands. Where did the raw materials come from?

How can the market be generalized?

It's all a problem. With Qiu Lirong's personal strength, it is impossible to pform his ideas into money.

Qiu Lirong told reporters that at the critical moment, a cotton factory in Chengdu helped her. The factory had many export fabrics at that time, but because of the information, foreign merchants refused to accept the whole warehouse, and there was no way out.

Qiu Lirong found the leader of the factory and proposed to join them in embroidering quilts, and they agreed.

The first quilt cover came out, and the cotton factory immediately used its sales network to advertise TV commercials.

As a result, the supply of products is in short supply.

It is this humble thing that lets Qiu Lirong accumulate tens of millions of dollars from the initial one hundred thousand yuan of business.

10 million, Qiu Lirong bought an office building and became a private enterprise with rare office buildings in China.

At the same time, she bought more than 20 acres of land and built a good factory building.

When many people think that Qiu Li Rong will play an important role in the textile industry, she turns around.

It is an indisputable fact that foreign trade is making huge profits in international trade, but most people dare not do so. The state must give import and export power.

Qiu Lirong's private enterprise did not know how to get the import and export rights, when the reporter asked about this, Qiu Lirong gave the avoidance, she told the reporter, the idea was very simple, because the embroidered quilt is not high-tech, it is easy to be copied.

So Qiu Lirong made a Sino foreign joint venture with a Hongkong company and got the right to import.

She first exported Chinese silk to the United States, and later exported pure cotton products, casual wear and children's clothing to Europe.

These import and export businesses not only made Qiu Lirong gain more money, but also won a series of honors. For a long time, Qiu Li Rong was the outstanding young earning young person in Chengdu and even Sichuan province.

But once again, Qiu Lirong could not understand that he did not insist on going on, and once again turned around and suddenly became obsessed with agriculture.

Qiu Lirong's explanation for this change is that the company has been limited in export quotas.

Because the quota is less and less, the price is higher and higher, the competition is more and more fierce, the profit is scarce, and the risk is very big, must stop this business.

Since 2000, Qiu Lirong bought a lot of farmland near Dujiangyan, Chengdu, and began developing pollution-free vegetables and fruits. This industry, which is very optimistic by the government sector, can become a pillar industry of Dunhuang group in a very short time, thus contributing to the development of the company in the direction of specialized management.

Over the past two years, Qiu Lirong's agricultural management has indeed improved, and the greatest achievement has been the high attention of the Sichuan provincial government.

Although the profit of agriculture in 2002 is still normal, Qiu Lirong is full of confidence in the future.

In the middle of this, Qiu Lirong once turned his attention to the real estate market with a high profit level and took part of the funds to set up a real estate development company in Chengdu.

It is said that the company has advanced technical personnel and strong construction team, and owns 24 mu in the golden section of Chengdu Industrial Development Zone. It plans to build a Dunhuang building with 2L business, dining entertainment and high-end hotels.

There are 20 mu of land in the first ring road to be developed into residential areas.

The electronic city covers an area of 10 mu, and it aims to build 18 electronic edifice, which integrates electronics, commerce, office, business and living.

Qiu Lirong launched an advertisement to welcome business circles from home and abroad to cooperate and develop.

However, after a period of trying, Qiu Lirong realized that the risk of real estate development was too great and had the idea of contracting.

It is interesting to analyze Qiu Lirong's constantly changing profit model. Rather than Qiu Lirong's sensitivity to the market, she takes the initiative to change, rather than a defensive measure she has taken to protect her accumulated property from shock.

Over the years, this cautious woman has been fighting for 17 years in the market, but until now, she has not established her own influential brand. Maybe now the pollution-free vegetables and fruits will become Qiu Lirong's brand in the future, but at least we still can't see it now.

Of course, the absence of the brand did not affect the growth of her wealth. When she realized that her wealth might be hit by the market, the woman did not attack, but avoided. The greatest advantage of doing so was to ensure that the wealth had not been lost, but this eventually led to the slow development of the company in a small scale.

The loss to Qiu Lirong is obvious, but Qiu Lirong himself acknowledges that although the early development and primitive accumulation have been successful, the pace of development is very slow.

In contrast, Liu Hanyuan, Liu Yonghao and others, who started much later than her, came back from behind, both in terms of scale and efficiency.

In front of reporters, Qiu Lirong sighed, they developed very fast, is already hundreds of times in Dunhuang.

However, perhaps it is her ability to change that will ensure that her business has been developing slowly for 17 years.

Many of the private enterprises that started business with Qiu Lirong are mostly gone, but Qiu Lirong's Dunhuang group is still there.

Qiu Lirong explained, "we are slow, but we are sound."

Their quality is not high, but they are loyal and loyal. Qiu Lirong's management has two major characteristics. One is basically relying on her to manage alone; the first is the main focus of management in cost management.

Although the information provided clearly indicates that Dunhuang group is a standardized joint-stock company, the reporter found out that his shares were only nominal in name only. Qiu Lirong himself accounted for 97% of the company's shares. Her sister and sister accounted for 2% of the shares, and the shares of other senior managers did not add up to 1%. Moreover, some top managers had brought in a small amount of money when they entered the company. Some of them had invested part of their annual income in the company, and the real top management personnel had few shareholdings.

Despite the many industries involved in the Dunhuang group, although Qiu Lirong has set up 16 companies under the banner of the group company, the management has not increased like the company.

To my surprise, the general manager of the 16 companies is none other than Qiu Lirong himself.

In this way, Qiu Lirong's status is: the chairman and general manager of Dunhuang group company, plus the general manager of 16 companies.

Such a wide range of management positions almost made Qiu Lirong feel free.

She asked her why she did not hire a group of highly qualified talents to participate in the company's management.

She told reporters that the Dunhuang group had introduced many talented people, doctors and masters, had high cultural quality and good conversation, but these individuals had poor moral qualities.

Qiu Lirong talked about these people and could not conceal their anger. They were too big to talk about it. What was more serious was cheating. For example, let them communicate with customers, the method was too outrageous. I simply couldn't bear to see it, and did something that they should not do.

He said he spent only 5000 yuan on the expense and reimbursement. He wanted to report ten thousand or twenty thousand, and then paid kickbacks. The company's business was pferred by private names. They had a lot of social relations, and many businesses were secretly pferred by these people.

Qiu Lirong thought that he had used many such talents, and failed to make good use of them, resulting in a loss to the company.

Therefore, Qiu Lirong can only find a group of employees with relatively low cultural quality to serve themselves.

Qiu Lirong insisted that an employee, if his moral character is good, has nothing to do with cultural quality and technical quality, as long as he has a sense of obedience.

Qiu Lirong has a very representative president's speech. In this speech, she concentrates on her camel spirit.

The reason why the camel can travel thousands of miles of desert depends on its own good conditions and tenacity and pragmatism. The camel's ability to get out of the Silk Road depends on a clear goal and a spirit of solidarity and bravery.

In a sense, the spirit of camel advocated by Qiu is clearly shown to employees that obedience and dedication are the qualities that every employee must possess.

Qiu Lirong said, I know that some of the employees have low cultural quality, but they are loyal and reliable.

In such a talent atmosphere, Qiu Lirong is very nervous every day.

She was always the first to go to work, and the last one to work. The reporter interviewed her on the day. She originally agreed to receive an interview at 9 a.m., but unexpectedly the provincial government came on a phone call. There was a document that needed to be taken by the company. Qiu Lirong attached great importance to the relationship between the government. In her eyes, such work was important. She had to arrange for her office director to receive a reporter for the time being. She went to the provincial government first, and did not return to the company until 11 o'clock.

There are too many things to do with Qiu Lirong himself.

The most important thing is the approval of various capital expenditures.

In Dunhuang, Qiu Lirong has set strict standards for the use of each fund, and the expenditure of less than 5000 yuan can be arranged by senior managers such as vice general managers. As long as more than 5000 yuan, Qiu Lirong must personally examine and approve them.