Qiu Baijun: 20 Years Of Entrepreneurship

Jinshan software and Microsoft "struggle" for 19 years, Jinshan carry the "national software industry" hunting banner, do not want to become tired.

From WPS to occupy the 95% share of the peak drop, all the way bumpy, wind and rain forward, Jinshan software and Qiu Baijun's 20 years, ups and downs, fortune movement.

The golden hill has been growing, but it is hard to tell the summit and glory.

8 years, 5 degrees listed, unswerving, capital dreams.

Can Jinshan software and Qiu Baijun break away from the fate of "little old trees"?

Lei Jun Lei Jun retired, leaving Jinshan is sentimental.

For many years, because of Lei Jun's professional and professional CEO, Qiu Baijun, chairman of Jinshan software, was once in a state of semi retirement.

Qiu Baijun had to play in the days when he left Lei Jun.

In May 30th, Jinshan software released the first quarter financial report, officially announcing Qiu Baijun's "rectification".

Previously, after 19 years of capital "Long March", Jinshan software was listed on the stock exchange of Hongkong in October 9, 2007.

Two months later, Lei Jun of CEO resigned and Qiu Baijun temporarily acted as agent CEO, hoping to find the successor of CEO in 6 months.

At present, the heavy burden still falls on Qiu Baijun's shoulders.

If I turn around, I will not choose to start a business. "I don't care much about market capitalization now. I believe that when the product is ready, there will be outstanding achievements and market capitalization -- the product and service are fundamental, which is what I care most about."

As the largest shareholder of Jinshan software, Qiu Baijun still has a strong "programmer complex" in his thinking. He values technology and products more.

"At the company level, there is little change in the pressure around the market, and now we are responsible for more investors and we can not let them down.

This is my biggest pressure. "

It is indeed the reality of Jinshan software that the company is responsible for the investors.

The stock price has gone up and down like a roller coaster since its listing. The issuing price of Jinshan software is set at HK $3.6, and the opening price for the first day is HK $3.9.

Because of the hot money, there was a high of 6.4 yuan.

But then, with the Hang Seng index down, Jinshan share price was all the way down.

In order to boost investor confidence, Qiu Baijun struggled to support the market. In from January 7th to 11th, the average price of 3.772 yuan to 3.8 yuan per share for five consecutive trading days totaled 2 million shares.

However, it is regrettable that the support of the market has not been effective, and the stock price has continued to drop, and it has fallen below 2 yuan in the session.

By the end of March 31st, when Jinshan announced its 2007 results, Qiu Baijun, who was in the "arrangement" of Lehman Brothers and Deutsche Bank, ran around Hongkong to launch intensive roadshows.

"I told investors, Jinshan has completed the future business layout: in Zhuhai, Beijing, Chengdu, Dalian, there are studios to develop all kinds of game products; we also participated in Guangzhou Jinshan Duyi Network Technology Co., Ltd., invested 10 million yuan and online game research and development team -- alchemy studio to set up joint venture R & D online games, the shareholding ratio is 40%.

Such a long-term strategic layout will be rewarded in the future, and investors should be optimistic about this.

Because of the warming trend, and the financial data disclosed by Jinshan, the share price has risen to around 4 yuan.

Qiu Baijun felt temporarily relaxed and cheerful. "The fluctuation of stock price is a normal phenomenon. I do not see the stock price every day."

The most fundamental thing to be ignored by the stock price is our products and services.

Qiu Baijun once joked half and seriously that the most ideal CEO is the character of Huang Chiu Kai in Jin Yong's martial arts novels. He can manage Taohua Island well and orderly. "What I yearn for myself is Linghu Chong's heroism and chivalrous spirit, which is a realm of chivalry."

Shortly before a forum, Qiu Baijun said, "if the time goes back 20 years, I will not choose to start a business, it is too hard and too bitter."

Simple and unadorned sentence, the best way to do this is 20 years of ups and downs.

As we all know, in the past 8 years, Jinshan has been seeking listing 5 times before it finally realized its dream in Hongkong.

On the day of the listing, Lei Jun regrets: "the hardest part for women is to have children, and the most difficult thing for men is to go public."

In fact, Jinshan software is difficult not only to go public, but also to make every step of strategic choice very difficult.

Qiu Baijun took the title of CEO, and he hoped that he would not be as tired as Lei Jun, because Jinshan has been on the track. "The company's business management is led by the vice presidents of the business department, and they are given the power to them. After many years of hard work and training, these vice presidents can take good care of themselves."

The correct positioning of Jinshan is to realize the return of value. After going through the winding road, the Jinshan people's hearts are moved and touched. The book "dream Jinshan" is written. The 20 year of Jinshan software is summed up as "a story of insisting on a dream."

It is a beautiful dream to say that it is necessary to make Microsoft China.

But in fact, Jinshan is Jinshan, so we can not imitate others completely.

Every Chinese company has its own characteristics. The correct positioning of Jinshan is to realize the return of value.

Beg is like a confession.

Zhongguancun was born and grew up in WPS. It has made Jinshan software the first success, but it has become a "burden" later.

WPS is a banner of Chinese software and an important element of "China Microsoft". But in the market environment where piracy prevails, WPS is doomed to be unable to make Jinshan software a truly "big company".

CEO, Lei Jun, once told the media: "from a purely commercial point of view, WPS office software is" stupid. "

But Jinshan software must be WPS, "as long as Jinshan is also called Jinshan, we will not change the original responsibility, this business can not even make money."

So far, online games account for 70% of the total revenue of Jinshan software, while WPS, Jinshan PowerWord and Kingsoft three have combined 30%.

When the company is listed as "the first online game concept in Hongkong", it is called "Kingsoft software", but everyone thinks it is the Jinshan online travel company.

Recently, Qiu Baijun confirmed that Kingsoft's signature software WPS business is cooperating with an international Internet Co.

At this point, Jinshan software's four major product lines -- online games, poison bullets, word tyrants, WPS, and only online games are operated by Jinshan alone, and the other three product lines have achieved online operation through cooperation.

In the view of Qiu Baijun, the focus of 2008 is to make all-around efforts in online games: "after many years of R & D and operation, the golden games will usher in the full outbreak of online games."

Qiu Baijun set the goal of entering the top three games of the online game industry.

It is reported that the Jinshan software program has released 7 online games, including Fengshen 2, in the year. The theme of the game covers many aspects including Chinese martial arts, mythological romance, action shooting and so on.

Qiu Baijun also said that this year, he will focus on the feasibility of acquisitions and actively organize joint ventures with domestic enterprises to produce synergies.

The acquisition target is mainly domestic R & D game software companies, and hopes to complete the acquisition work this year.

For Jinshan software and Qiu Baijun, it is not easy to realize the dream of entering the top three games of the online game industry.

According to the 2007 domestic online games market survey released by Analysys International, Jinshan software ranked ninth in the market share of 2.9%, while the third market share of 9 cities was 12.2%.

From the financial figures, the annual revenue of Jiucheng was 1 billion 200 million yuan, while Jinshan software earned 396 million 440 thousand yuan online games in 2007.

Many people believe that Jinshan software is a "small old tree" enterprise, known for a long time ago. But in the past 20 years, it has not been able to grow up to be a big company. It is far behind the rapid success of Baidu, Tencent and Shanda.

In the past, there were internal staff that Jinshan software always made slow decisions: word bullying, poison bullying, online games were all followers, not leaders.

At the same time, it is not the first market share in every business area.

Jinshan software has been "fighting for war" in the past 20 years. The choice of business models also starts from the perspective of survival. At the same time, the banner of WPS should be carried. Therefore, it is inevitable to be bold and adventurous in decision-making.

With the baptism of capital market and Tao Zhu, Jinshan software still maintains a steady and prudent way of doing things. "We will focus on online games and software. After all, this is the main business and the main business of Jinshan."

Qiu Baijun said.

Qiu Baijun: he was born in Xinchang, Zhejiang. After graduating from the information system in National University of Defense Technology in 1984, he was assigned to an instrument factory of the Geophysical Bureau of the Ministry of petroleum, Xushui County, Hebei. He resigned from the instrument factory in 1986 and joined the Stone Company in Beijing. He joined Hongkong Kingsun Co in 1988 to engage in software development in Shenzhen. In 1993, he established the Zhuhai Jinshan Pc Limited as president, and currently chairman and CEO of Jinshan software Limited by Share Ltd.