Commercial Genius Shi Yuzhu

Shi Yuzhu attributed the outsiders' infamy to his own failure.

Because of failure, the impression we have left is deep-rooted.

The losers do things easily from a negative perspective.

If the past has been successful, it will not be so. This is a culture. China has always been intolerant of failures and the giant 1997 years ago and the giant after 1997.

Before 1997, we were fearless and fearless, shouting slogans "to be China's IBM", to run rampant, and finally to lose.

Leaving behind a barren grass ravaged building, plus billions of dollars in debt.

Once I die, I know the taste of death.

In the past 10 years, Shi Yuzhu has been running thin ice, carefully selling melatonin, investing in bank shares, marching into online games, and making more than 50 billion yuan in fortune on the ruins.

Why can Shi Yuzhu "reverse" in the second half?

Yes, he really possessed a set of original secrets of keeping a house, creating several top-level equipment for himself.

Shi Yuzhu, who was born in the northern part of Anhui, was born in Huaiyuan in 1962.

In 1980, Shi Yuzhu was admitted to the Department of mathematics of Zhejiang University in the first place of the county. He scored 119 points in Mathematics (120 points). After graduation, he was assigned to the Anhui Provincial Bureau of statistics. He was 24 years old.

Because of his outstanding work, he was sent to Shenzhen University for further study as the third tier.

In August 2, 1989, he used the newspaper "computer world" to advertise the money after the first time, and made a 8400 yuan advertisement with all 4000 yuan: "M-6401, a historic breakthrough".

13 days later, Shi Yuzhu won 15820 yuan. A month later, 4000 yuan advertising had been returned for 100 thousand yuan; 4 months later, the new advertising investment earned him 1 million.

This year, Shi Yuzhu had the idea of starting a company. He thought, "IBM is an internationally recognized blue giant. The company I run will also become a IBM of China, so I will name the company with the word" giant ".

In 1995, the giant launched the "three campaigns", bringing 12 health products, 10 medicines and 10 pieces of software together to the market and putting advertisements 1 hundred million.

Shi Yuzhu was listed as the eighth richest mainland by Forbes.

Shi Yuzhu decided to pfer all the funds from the health products to the giant building in 1996, and the health products business was overdue to funds, and the management was not good, and it was rapidly declining.

The giant group is in danger.

Sales of brain gold reached 560 million yuan, but more than 300 million of bad debts.

Fortunately, Shi Yuzhu, who had been badly hurt, seemed to lack anything except money. The management team of the more than 20 company still remained in the most difficult time, and no one left.

And Shi Yuzhu has two items to choose from, one is health care product brain platinum, the other is the software he started.

In 1998, Shi Yuzhu, who had been exhausted, borrowed 500 thousand yuan from his friends and started working on brain platinum.

The only 500 thousand yuan in the hands of Shi Yuzhu is that he can't afford to play high and fight like he used to.

In the end, he made Jiangyin a base for a comeback.

Before starting the Jiangyin market, Shi Yuzhu first made a "Jiangyin survey".

Wearing dark glasses, he went to the village town and searched from house to house.

Because young people went out to work in the daytime, they were old ladies at home, but they could not see anyone for a long time.

As soon as Shi Yuzhu went, they were very happy. Shi Yuzhu sat on the bench and chatted with them in the courtyard, conducting a firsthand investigation in the chat.

"Have you ever taken health care products?"

"If you can improve sleep, do you need it?"

"Can you regulate bowel and bowel movements?"

"Can you strengthen your energy?"

"How about the price? Would you like to use it?"

Usually, these old people will tell Shi Yuzhu: "you want to eat this product, but I can't bear to buy it.

I'll wait for my son to buy it! "

Shi Yuzhu asked: "how do you usually buy your son after you finish eating health care products?"

The answer is that they often feel embarrassed to tell their son directly, but they put the empty boxes in a conspicuous place to give hints.

Shi Yuzhu was sensitive to the fact that he was well aware of the fact that he took advantage of the situation, and later launched a household advertisement. "This year, we do not accept gifts at festivals, but accept gifts only."

Shi Yuzhu, the golden partner of the golden partner, did not satisfy him. He immediately began to ponder over several other products in his hands, including hypolipidemic, anti cold, blood enriching, stomach diseases and vitamins.

In the end, Shi Yuzhu was determined to push the mixture of vitamins and minerals - "golden partner".

In 2001, the gold partner went on sale, and the advertising words Shi Yuzhu prepared for it were almost as vulgar as that of brain white: "golden partners give elders, good waist and good legs; gold and gold partners give women a fine, ruddy and luster; gold partners give children a long, high learning."

With the help of Shi Yuzhu's sophisticated advertising strategies and mature channels, gold partners quickly became popular in the national market.

In the past, people criticized the advertising bad habits of brain platinum, and rated it as "the top of the ten difference ads" in successive years. Now the top two of the "ten difference ads" is also Shi Yuzhu's, because the gold partner has come up.

Shi Yuzhu made a mockery of himself: "the top two of the ten worst advertisements are ours.

But you notice that the top ten ads are changed every year, and the ten difference ads are not changed every year.

These two products have become evergreen trees in the health care products market. They are still popular for many years and can not stop their sales growth.

In the first half of 2007, sales of brain platinum increased by 160% over the same period in 2006.

A new online game record is created by Shi Yuzhu, who is not a stranger to computer games.

Soon after the journey began, it was said to be the first, when most employees thought the boss was boasting.

When the number of public figures exceeded 300 thousand people, Shi Yuzhu put forward the goal of "protecting 600 thousand for 800 thousand and looking for 1 million", and many people thought that it was not reliable.

Nowadays, according to the data of the journey, the journey is already the leader of the number of online games and the field of revenue.

Once and for all, the goal is fulfilled, so that some of the best developers can be trusted by the incredible.

Perhaps they haven't seen second of them who spend more than ten hours playing games every day, and second days can always throw out some suggestions for improvement.

Shi Yuzhu is very strict with his journey and is almost perfectionism because he is a bone ash player playing more than ten hours a day.

The journey has been the most frequent online game, and the staff in the R & D department has been dubbed "the most sympathetic person".

Shi Yuzhu, director of the project, revealed that he was also the main planner, the most important tester and the number of veteran players.

He has been involved in any project and has criticized any plan. It may only be due to some details.

Shi Yuzhu often calls his colleagues in the early hours of the morning. Whenever he finds a small BUG, he changes it immediately, and his eyes can't contain the sand.

Some programmers came home at four in the morning and did not cover their quilt. They received a military order for modification.

Shi Yuzhu took the outcry of the brain and his journey to his original failure.

Because of failure, the impression we have left is deep-rooted.

What a loser does is easily viewed from a negative perspective.

If it has been successful in the past, it will not be so. This is a culture. China has always been intolerant of failure.

Despite the past 10 years, Shi Yuzhu is still constantly reflecting on the famous failure. He said, "the most precious asset in my life is the unforgettable experience that I will never forget."

He also said: "the summary of successful experience is mostly distorted, and the summary of failure lessons is correct."

There is no doubt that the experience of "die once" must have left an indelible mark in Shi Yuzhu's heart.

Shi Yuzhu always has several items on his hands.

One is a delicate purple sand pot with its name on it, which he occasionally holds up for a few drinks; cigarettes and lighters.

Shi Yuzhu, who smokes very much, does not smoke a cigarette. When he wants to speak, he puts three fingers on his long cigarette and stabs it in the ashtray. After a few sentences, he puts in a new one for himself.

Within half an hour, the ashtray was filled with a pile of cigarette butts, stretching out their long necks.

For Shi Yuzhu, maybe it's not important not to smoke or smoke any brand of cigarettes. The important thing is to have something on hand, so that there will be a solid feeling.

Shi Yuzhu also told us that he bought a land 1 kilometers long and 1 miles wide in Songjiang, Shanghai, which built a headquarters and moved all the businesses in 2008.

"But I did not dare to repair the house this time. It was only 3 storeys."