College Students Sell Vegetables For 1 Years And Then Get 300 Thousand.
In another more than 10 days, the Fifth chain stores in Zhengzhou's "Li Di" vegetable supermarket chain will open for business. This will make Guo Gaolin, the boss, busy. He has to worry about the other 4 branches that are booming, while he is busy with the renovation and loading of new shops.
Over the past year, Guo Gaolin has graduated from a university graduate who has nothing at all, to boldly set up his own vegetable supermarket chain, and now he owns 4 chain stores. The turnover of more than 10 thousand yuan per day is what he did not dare to think at that time, which also made him more firmly believe in starting a business.
Guo Gaolin is glad that his entrepreneurship has not only promoted his girlfriend and sister employment, but also helped students to get jobs such as Wang Yanfeng, Xiao Bing and Wu Liangliang.
Today, there are more than 20 employees in 4 chain stores.
Guo Gaolin, who is a graduate of the Henan Provincial Institute of education, is a graduate of human resources management at the 2007 level Management College of the Institute of education.
Guo Gaolin said his entrepreneurial path was started by selling clothes at junior three stall.
On the road outside the Zhengzhou herding school, there are many floating population, one night is bustling, and on both sides of the road are stalls selling snacks, clothes and groceries.
Guo Gaolin and his girlfriend, Jiang Yin, also sold their clothes there.
Jiang Yin is the boss and sales person. Guo Gaolin's task is to purchase.
Although it was only a small game, Guo Gaolin learned the basic skills of management.
Guo Gao Lin loves to ponder.
On one occasion, he found himself selling vegetables around, although the business is good, but sporadic, and no brand, the quality of vegetables, prices, credibility can not let some customers rest assured.
"I wonder if meat can have brand stores. Why can't vegetables start their own brand?"
He sprouted the idea of setting up a vegetable supermarket. "Brand vegetables are the main products, and they are mixed with grains and grains, chilled meat and so on, with some non-staple food."
In the days of graduation, Guo Gaolin was not in a panic when many students were busy finding jobs. He was determined to set up his own vegetable supermarket.
At the end of June 2007, when Guo Gaolin returned to school to receive his diploma, he told his friend the idea, and suddenly he exploded in the grade.
Are college graduates selling vegetables?
Many people think he can't eat this pain at all.
Guo Gaolin did not give up.
"Who said it was 3 minutes heat?
A man with dreams will never give up! "
In the end, Guo Gaolin conquered several friends with firm determination. His classmates, Wang Yanfeng, Wu Liang Liang, Guo Yanyan and others, together with him, put together more than 50 thousand yuan as start-up funds.
In August 22nd of 2007, the "Zai Li" vegetable self-service shop registered under the name of Guo Gaolin was officially opened in Ma Li Zhuang, Zhengzhou.
Guo Gaolin and his friends began to get busy.
But in reality, they still face many difficulties.
The wholesale market of Zhengzhou Mao Zhuang, Liu Zhuang and Chen Zhai is the wholesale vegetable market.
Liu Zhuang was the largest group of vegetables, so they went straight to Liu Zhuang when they first went into the vegetable market.
When we arrived, we found that Wholesale vegetables were often thousands of catties.
In the end, they broke their lips and made 200 pounds of green onions, a few packets of garlic and hundreds of pounds of potatoes. As a result, the scallion was rotten to the ground and lost dozens of pounds. The remaining half month was sold out.
"As soon as we see the momentum is wrong, we turn to Chai Zhai vegetable wholesale market."
Chen Zhai vegetable wholesale market only found that all kinds of vegetables here, the price is not expensive, suitable for our procurement needs.
Until now, our vegetables have been bought there.
Guo Gaolin said.
At 5 o'clock every morning, Guo Gaolin and Wang Yanfeng had to climb out of the hot quilt and pedal the tricycle to the vegetable wholesale market.
"Every vegetable leaf should be carefully selected, and every 10 Fen people must bargain with others."
Wang Yanfeng said.
On the first day of their opening, they did not even use cash registers, they also received counterfeit money and lost things.
Vegetable business is very special in time. When others eat, they are busiest and can eat in turn after rush hour.
Entering the winter, there was neither heating nor air conditioning in the room, because several people's hands were frostbitten to different degrees because they had to clean vegetables and cut meat.
But they never want to give up.
"These are very normal things. Officers need to have a process. Persistence is difficult, but everything is difficult at the beginning. We need to work with a common heart."
Guo Gaolin said.
Guo Gaolin and his colleagues worked hard together to avoid hardship and to do market research.
With the unremitting efforts of several young people, the business in our field is getting better and better.
Walk into the "vegetable supermarket", the vegetables on the shelves are neat and complete, and the prices on the blackboard are clearly priced, and the prices are low.
Besides vegetables, there are also many non-staple food, groceries and chilled meat in the shop, attracting many customers.
The enthusiastic attitude of college students has also made many customers repeat customers.
In this way, the vegetable supermarket has gradually formed its own characteristics.
"We still have advantages. Compared with small traders, our advantage is that the price of vegetables is cheaper, more variety, clean, and not short of weight. Compared with big supermarkets, our advantage is low price and close to home."
Vegetable supermarket has been on the right track under the careful management of several college students, and joined the Shuanghui group to operate Shuanghui cold fresh meat.
At that time, supermarkets had a turnover of about 1000 yuan a day, but their profits were very limited except cost and expenses.
"At the beginning of our business, we didn't plan to make money. First of all, we should learn and accumulate experience, cultivate customer groups, and make money later."
Guo Gaolin said.
Guo Gaolin is determined to expand the scale of the business as the business is on the right track.
In December 2007, Guo Gaolin set up the first branch in Zheng Dong new district.
Near the store is a residential area with 1000 households. A blank room with only 80 square meters has become another starting point for Guo Gaolin's career.
The scale of the company has expanded, and the adaptation to the new environment, staff quality, management mode, product quality and so on have come one after another.
"After the opening of the new store, the sales situation is not ideal. The silence of the new store, the gap between ideal and reality, affects our mood. After all, we are all young people.
But honestly speaking and comforting and encouraging each other, our hearts are even tighter, and we come across our teeth.
Guo Gaolin said.
In the process of meeting challenges, they studied and formulated a series of management modes and management systems, including the cash register system, recruitment and training system, procurement system and warehouse management system.
These are exactly what they learned in University.
Such knowledge has become the basis for the development of our territory.
Now, 4 stores have made profits, and the monthly sales revenue has exceeded 300 thousand yuan.
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