Fashion Key Opens The Door Of Entrepreneurship

The color key quickly spread red in the first half of the year when it landed on the coast.

Its popularity and wide range had to be amazed by business people.

Fashion consumption is always expanding from the south to the north, and the color key is no exception. Now, the color key of Guangzhou, Shanghai, Nanjing, Beijing and Wuhan has become the new favorite of the fashionable family.

They are mainly concentrated in the fashionable commercial areas of these big cities, and inland cities are still blank.

The color key technology originated from Korea in Korea, and it has become a new trend in pursuit of personalized young people.

The color key is made of high quality copper or alloy materials, and is produced by adopting the new international high-tech polymer technology.

The key is not only rich in traditional technology, but also popular in fashion, which meets the needs of "IN fashion people" in the domestic market, and has become a new target pursued by investors.

In addition to its attractive appearance, the color key also keeps the actual use of the key.

Office and household and different uses can also choose simple color keys with different patterns and colors.

Colorful keys have thousands of bright colors, and zodiac series, constellation series, cartoon series, idol series, lovers series and other rich varieties.

The biggest advantage of the color key is that it can fully meet the personalized needs of consumers, and can make personalized production according to the different requirements of users. It provides commercial value-added services for users to design specific patterns, add user trademarks and images, and is beneficial to enhance the user image and establish good customer relationship.

After the appearance of the market prospect in some cities in China, the market reflects quite hot. Manufacturers have developed ordinary door keys, anti-theft door keys, door keys, etc. different kinds have different designs and shapes. At the same time, they have guaranteed the stability and inheritance of the same kind, and are easy to distinguish, save time and worry.

Since the introduction of the domestic market is not long, according to the market cycle rule, color key operation is now in the introduction stage. Although there are deficiencies in market development and technology research and development, it is developing continuously.

According to the latest urban statistical yearbook (2001) provided by the National Bureau of statistics, there are 319 cities in the middle and upper reaches of the country. Among them, there are 13 large cities with more than 2 million non-agricultural population and 28 large cities. Most of these cities have not yet introduced color keys, so the potential to be developed is very large, and the market prospect is very impressive.

The industry believes that the production of color key has just started in China, and manufacturers are concentrated in cities such as Guangzhou, Zhuhai, Jiangmen, Wuxi, Beijing and Shanghai, with limited manufacturers and limited operators.

In view of this situation, it is more appropriate to rely on suppliers and franchise.

The coloured key machine is the same as the duplication machine with ordinary keys. It is very common in the market and easy to buy.

The preparation of the key is the same as that of the ordinary key, and it is also easy to master.

Only one square meter worktable can match the key, saving space and saving manpower.

Based on the above reasons, it is advisable to adopt the store store business mode.

The operation mode of shop in store is based on a shop that has been formed, and it can be operated by introducing a color key table.

The choice of such shops should be cautious, taking full account of the key consumers of lottery key for young people, mostly students and enterprise white-collar workers. Therefore, it is more appropriate to choose jewelry shops, clothing stores, convenience stores, auto parts and other shops.

The key technology is easy to learn and master (with a key for about five minutes, training for three hours), no need to increase business area, no additional staff, can reduce investment as much as possible, and can quickly achieve the purpose of expanding profits.

In January, it was introduced into China in January, and consumers do not know much about it.

In addition, advertising is not yet in place, people's traditional consumption habits and price factors of color key, the current consumer market has not yet been opened, there is much to do in marketing.

Experts believe that in order to effectively start the market, we should increase advertising efforts, do well in the promotion work, and combine producers and distributors to publicize through the media, introduce the functions and characteristics of the key, display the eye attraction through road signs and physical objects, and guide the market and guide consumption through giving samples to students and factories and mining enterprises.

As far as marketing is concerned, operators should do a good job in market research, segment the market, study the psychology of consumers, subdivide the crowd, and feed users' different demand information to manufacturers, so that manufacturers can adjust their production direction in time.

In addition, different regions have different humanistic preferences and regional differences. The development of the market should be adapted to local conditions and not one size fits all.

In terms of business strategy, it is best suited to local consumption habits.

The emphasis should be placed on opening up the urban market, occupying the urban retail market through the establishment of chain stores and distribution outlets, and engaging in cooperation and joint operation with manufacturers producing various locks, and occupying the wholesale market of raw materials.