How To Sign The Contract?

First, do not easily pay the franchise fee. Now many enterprises implement franchising mode, requiring agents to pay a certain amount of affiliate fees when they join.

According to the International Franchise Association and the world franchise management standard, it is beyond reproach to pay certain franchise fees.

But the problem is that the franchiser (enterprise) must provide a strong brand, allowing the franchisee to join in and make a real profit through the operation of the franchised store. The key to franchise is brand.

In reality, apart from some European and American brands that use franchising mode to make franchisees really make profits, the franchising mode of Chinese local brands can make franchisees really make money.

Why is that?

The problem is that brand power is not strong enough to touch consumers' hearts easily.

Therefore, part of the franchising business requires the franchisee to pay the franchise fee (written on the contract), and the franchisee can allow the company to cancel the affiliate payment by euphemism, thereby obtaining the agent of the product.

As a matter of fact, most enterprises are also inadequate in collecting the franchise fees. When the "weak" dealers are met, they will be charged. When the "smart" distributors are met, the enterprises often cancel the requirements for their affiliate fees.

Obviously, it is not "branded" brand in the market. In the face of the "joining fees" required by enterprises, agents should try their best to save themselves.

Two, to win a larger proportion of brand promotion costs, the products need good sales, advertising and brand promotion.

In this regard, enterprises will do some, especially in investment advertising will be placed in an obvious position.

The "work" of agents is mainly composed of three aspects: first, to strive for a larger proportion of promotion costs; two, to win more promotion support types; and three, to urge enterprises to fulfill their commitments.

Generally speaking, many enterprises have set up the "comprehensive promotion fee" -- a kind of expense type that supports agents to promote products.

This kind of cost is extracted from the agent's payment, and is mainly used for decoration in special stores, counters, shops, and so on.

The general ratio is 10%, that is, the agent purchases 10000 yuan RMB, and the enterprise will withdraw 1000 yuan as the comprehensive promotion fee, which is allocated by the distributor for the marketing of this product.

This ratio is moderate, and agents can also ask enterprises to upgrade it to 12%-15%, so as to get more promotional expenses for product marketing.

This ratio needs agents to fight for themselves, and the success rate is quite high.

In addition to the general promotion fee, agents should try to get more "extra" fees for special holidays, brand promotion and public relations publicity, so as to promote the development of this brand more effectively.

The third aspect is the "baby" that we strive for. Agents must strictly supervise and urge enterprises to deliver their promises on time.

Because most enterprises will be "playing with guns" in the actual operation, so that agents will end up in vain.

Therefore, when signing contracts, agents must write clearly.

Three, clear the pport responsibility and the time limit for the goods to be returned.

Agents have the right to require enterprises to timely or increase delivery.

In terms of delivery and pportation, short distance freight, loading and unloading charges, long distance freight, insurance premium, freight refund, shipping mode, delivery standard, location and mode of delivery should be detailed to the specific party.

For example, the short distance freight, loading and unloading expenses of enterprises to freight companies should not be paid by agents. The payment of other expenses can be discussed according to the actual situation and the concrete payment party can be determined.

If the product is shipped, if it is not suitable for the local market, it is difficult to sell, or the product is non qualified products, damaged products, etc., how to return or replace the goods?

How long is the deadline?

In this regard, agents also need to "meticulous", because they can not return goods and can only exchange goods, or can not exchange goods, and to achieve a year or two harsh requirements in order to return, this will cause great damage to agents.

When the agent signs the contract, the details should be well controlled.

Four, the comprehensive after-sales service provides the sales promotion and good sales of the products.

At present, enterprises usually provide after-sale service, mainly the whole machine product back to factory warranty, spare parts warranty or free replacement.

This is a traditional after-sale service mode, which is not conducive to the current development of enterprises and product sales, and is also not conducive to the promotion and profit of agents.

Therefore, when signing contracts, agents should strongly urge enterprises to set up after-sales service department in their own regional markets, provide necessary funds, manpower, material resources and other aspects of support, together create a good after-sales service image, promote product sales, and effective dissemination of brand.

Five, provide decoration guidance and sales training, professional and professional personnel to complete the work, so that in front of consumers, in order to effectively promote brand communication and product sales.

If the agent's products need auxiliary sales such as stores, counters, etc., when the contract is signed, we must emphasize that the enterprises must have professional decoration supervisors and provide professional decoration guidance to make them outstanding.

Because the general agents know little about the quality of decoration work. If there is no such operation, the sale of the product will be greatly discounted due to the poor image of the store.

At the same time, enterprises should also provide professional salesmen, sales and sales skills training, so as to make sellers professional and familiar, better grasp consumer demand, and effectively guide their purchase.

In signing contracts, these two requirements are indispensable. Otherwise, the bitter consequences will be swallowed by the agents themselves.

Six, advance payment and money making proposal. Because of the phenomenon of many enterprises in the current market, there is a huge risk in the development of agents.

In order to minimize this risk, agents try to extract a certain quantity of products for trial sales, check the quality of products, respond to the market in the region, and the popularity of the brand in the local market, so as to analyze and assess whether the product has a larger sales prospect in the regional market.

If there is, it is suggested that the formal agency operation; if the product and other aspects are not consistent with the enterprise's investment invitation process and emphasis, and the difference is huge, the market reaction is also small, at this time, agents should be cautious to continue to manage the product, and the subsequent payment should be carefully considered.

Obviously, when signing a contract, an agent can ask for trial marketing, and after a certain period of time, he will approve the payment after trial sale, and then make a full cooperation.

In this way, agents will protect themselves very well.