Entrepreneurship: Take A Step Forward

Hawkers sell chili peppers, and they are everywhere in the market.

However, a couple from Zhumadian, Henan, however, is ingenious: they sell string of chili peppers.

As a result, less than half a day, they sold two hundred or three hundred kilograms of chilli pepper or that pepper. Why did the couple sell well?

From an economic point of view, it is a popular saying: providing value-added services.

You see, the string of red peppers can not only satisfy the function of eating, but also have the function of watching after sun drying, and even satisfy the spiritual needs, symbolizing the prosperous life and good luck.

In fact, this kind of value-added service is only a step forward in business and a step further. The effect is quite different.

The ordinary glass cup adds a tea making tool. It becomes a tea cup and its price rises steeply. The price of electric fans plus refrigeration is doubled and the price is doubled.

When I interviewed in Optics Valley a few days ago, I heard an old manager of the enterprise say that invention is rarely completely innovative, and most of them are innovative on the basis of others.

Taking a step forward, you have more chances to succeed than others.