Hand Painted Shoes Draw Your Personality Everywhere.

Small shop coordinates: Xiaozhai

Shop area: 20 square meters

Initial investment: 5~6 million (including rent)

Business time: more than 2 years.

Business difficulty:

Art creators and businessmen never seem to be a class of people, but Lv Wei has integrated these two roles into his own career.

In 2004, Lv Wei discovered a new shop by way of South University road. The owner and the artist were drawing a lovely pattern on pure white canvas shoes. Lv Wei, who loved painting, was interested in it.

The shopkeeper said that these shoes were very popular in the student group, and that Lv Wei decided to join the store.

Lv Wei thinks Xiaozhai is the most popular place for students to consume, so it is right to set up their own creative shop there.

Facts have proved that Lv Wei is indeed an eyesight girl.

At the beginning of the two months, the store realized its support and then began to make money.

To Lv Wei's delight, the owner of the store came to the house.

The owner of the store heard many customers' reflection that the handpainted shoes in the Xiao Zhai store were better than those in his shop, and his business was more prosperous than that in his shop because he just wanted to go out to get married and settle down so that he could simply pfer the exclusive franchise to the best owner of the business.

Lv Wei began to be embarrassed. First, he had to pay a lot of money to take over his franchising system. Secondly, whether the exclusive franchise was really able to recruit franchisees, she could not predict.

After fighting for some time, Lv Wei decided to take over all the affairs of the head office.

While doing a good job in her own store, she also actively improved the franchise system, launched online franchising business, and met with interested franchisees. Lv Wei also went to the field to help them to analyze and train personnel.

Up to now, Lv Wei's shop has 18 franchisees, and shops are distributed all over the country.

Lv Wei's hand-painted shop initially only drew some simple cartoon designs on her shoes. After a long time, she found that these patterns had no attraction for customers. She tried to improve the patterns, and gave the customers the opportunity to choose their own designs, except for the original atlas.

Canvas shoes only sell well in the spring and Autumn period, and winter has become the low season of Lv Wei's business.

Seeing that some franchisees were also confused with her, Lv Wei began to prepare for innovation.

She found that many couples like to send warm gifts such as backpacks and pillows, while canvas bags or fabric cushions are also good home for hand painted works.

Lv Wei's bold creativity has enriched the products of his shop. This winter, Lv Wei also made a batch of pure color snow boots from the manufacturers, painted on boots, and made winter a busy season.

Press review: don't take small shops seriously. Don't take your own business trip as an ordinary way. Finding unusual selling points from ordinary products is absolutely not a difficult task for a heart startuer.

Like Lv Wei, the first thing to do is to innovate. There are still many things to do.

Newspaper reporter Qian Jin

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