Bertelsmann, The First Store In Tin City To Pform Shoes Into Special Stores

Bertelsmann members will return to the era of mail order and online shopping.

In March 2004, the first store in Bertelsmann, Wuxi, was closed on the 12 th of last month, and the Bertelsmann Carrefour shop is still operating normally.

Despite the fact that the Bertelsmann customs shop is nationwide, many people in Wuxi have a "sense of shock".

In June 17th, the China headquarters of Bertelsmann sent a media statement to our reporter.

According to the statement, Beijing Bertelsmann twenty-first Century book chain Limited was very sorry to terminate its 36 chain bookstore business in Bertelsmann's book club.

The statement said that the book chain bookstore business in twenty-first Century has invested heavily in management and finance. After business evaluation, the financial situation is not satisfactory and lacks the necessary scale benefits, so it can not develop in a long-term and sustainable way.

Bertelsmann promised to pay all employees 5 months' extra compensation.

According to the statement, two Bertelsmann physical stores in Wuxi will be closed.

In a telephone interview with reporters, Bertelsmann's official said that the closure of the store would not affect the operation of the Bertelsmann book club and the online bookstore. Members' grades and grades and discounts would not change, and members could continue to mail order or book shopping online.

It is understood that Bertelsmann opened the first store in Wuxi ocean department store in March 2004 and opened Carrefour store in February 2005.

On the morning of June 17th, the reporter came to the third floor of Dayang department store and saw the site of the Bertelsmann oceanic store, which was selling special brand shoes in the shopping mall.

Subsequently, reporters came to the Bertelsmann Carrefour shop, and the business here is just the same as before.

Ms. Xu, the shop manager, has not received any notice of closing the Carrefour store.

As early as the late 90s of last century, Bertelsmann developed its membership in Wuxi by directory mail.

Nowadays, many Wuxi citizens already have the platinum card at the highest level of the book club.

Knowing that Bertelsmann's shop is about to leave Wuxi, many people also feel "very sorry".