Strong Champion Sprint The Shenzhen Stock Exchange'S Local Men'S Wear To Market.

After planning for the debut of Busen men's clothing early next year, I learned yesterday that a man's clothing brand is queuing up.

In recent days, Hong Lianjin, director and deputy general manager of China's strong group, said that the company was planning to rush to the market in the first half of next year.

At the end of last year, the intermediary companies such as Jin Ba and securities dealers completed the registration, and officially entered the guidance period of listing.

After that, the company was restructured.

"Go to town" with consumers

Hong Zhaoming, who started his business at the age of 46, founded the powerful Republic in 1980, with fixed assets of 230 million yuan and sales of over 1 billion yuan in 2007.

"Listing will enhance our brand and will also help to strengthen business management."

Hong Lianjin said.

The strong fighter from Jinjiang, Fujian, mainly produces jackets. At present, there are about 1000 manufacturers of jacket brands in Jinjiang, with annual sales of more than 20 billion yuan, accounting for 41.61% of the total consumption of the urban market in the country.

Wang Yao, deputy director of the China National Business Information Center, told the first financial daily, 2007 sales and marketing statistics showed that "-1.73" was the champion of men's jacket sales in 2007, and the seven wolves (24.02, -6.72%, bar) were the runner up.

As early as 2004, the seven wolves had landed in the capital market.

"The position of driving force is also improving year after year."

Wang Yao said.

Many years ago, there were many "brand depression" in China's clothing industry, and the road of low-cost manufacturing was almost the common path of the garment industry.

In 1996, China's powerful capital invested heavily in building brands, re registered the Chinese "driving force", the English "K-BOXING" and "boxing" graphic trademarks, and invested tens of millions of yuan per year in advertising and brand promotion.

It is mainly located in high-end.

Hong Lianjin said: "the consumer groups that we previously positioned began to rush to big cities. They mainly lived in small towns and prefecture level cities. If they did not find a powerful fighter in the first tier cities, they would be disappointed.

Therefore, if the brand is not up to grade, the target consumer groups will lose.

Local men's wear brands become the main force in the market

After many years of market competition, the Chinese national menswear brand has become the main force in the Chinese men's wear market, and a number of local growing independent brands, such as the powerful, the seven wolves, and the nine herd kings, have been upgrading and becoming the mainstream of the Chinese men's wear market.

"From now on, foreign investment is really dominated by women's clothing."

Wang Yao said that over the past few years, foreign investment in T-shirt market has been dominant, and domestic enterprises have been growing rapidly in recent two years. In the Western clothing market, a strong proportion of foreign capital has already taken up, and channel advantage is an important reason for Chinese brands to win.

At present, the National Men's wear brand in the marketing channel basically adopt the monopoly store model.

Since its launch in 2000, the company has set up branches in all provinces, municipalities and autonomous regions, and has set up more than 3000 unified brand stores.

He also said that there was no capacity expansion plan recently, but he was prepared to raise profits by steadily raising the price.

It is understood that the average growth rate of men's casual wear sales has reached 18% in recent years.

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