How To Avoid The Trap Of Beauty In Attracting Investment?

It is undeniable that we are in the era of "brand" relative surplus. If there is a mature product, there will be hundreds of brands around it.

How to find a suitable brand agent business and how to recommend good brand products to merchants are becoming important topics among manufacturers.

To open up the TV, to invest in advertisements, to build up XX millionaires, "10 days to detonate the market", "the last opportunity to make money in twenty-first Century", "to choose XX, to affirm the fire", "to free goods distribution", "to be born out of the world, and to make huge profits" and so on, on the surface, to induce people's heart, but in fact, it makes people suspicious.

How to choose the products that you want to run in this advertisement and avoid the traps of some manufacturers, which really takes pains.

Now, some manufacturers have carried out the "evidence of the effectiveness of the model market", and proved their commitment to the products through the operation of the sample market, which seems to be a very satisfactory method for the manufacturers.

However, there are many "water" and "blind spots" in the sample market of merchants. How to make a safe "recruit" is also a major topic worth discussing.

The company is located in Beijing. In 98 or 99, it was a first-rate brand of "Jiaozi belt", which sold hundreds of millions of yuan annually.

Because of the vicious competition in the industry (high advertising costs, low technology content, low-grade products rushing to the market, causing price wars and so on) and product life recession, the company has not had much capital surplus except for brand equity, and has struggled for years without making money. With the aim of changing market, the company hopes to invest money in the newly developed "body sculpting underwear" product through investment, and then quit the market and switch to other businesses.

The market of "body sculpting underwear" is still blank. The product has the resources of "new concept", and the company has been in the "shaping posture" industry. The success of the previous product has also accumulated quite good brand available resources for the enterprise.

1, with the success of the enterprise, it is not difficult to shape the image of the enterprise. By packaging, the enterprise will be positioned in the "successful concept" product of the successful company, and then attack the "body building market".

The company has set up an office headquarters in Grade A office buildings in Beijing, and has designed an organizational framework for the needs of investment promotion. It mainly consists of four parts, namely, the financial department, the information collection and processing department, the merchandising department and the logistic service department.

2, in any investment planning, it is the most important part of the plan to solve the problem of attracting information pmission power. In order to match the image of "body sculpting underwear" and the positioning of consumers, cater to the "Korean wave" fashion, the South Korean "beauty girl" combination is hired as the image spokesperson (because it has a low reputation in the country, and the cost is also very low, but it leaves others with the illusion of "heavy hiring"), and has produced a series of advertising films and POP, exhibition materials and so on.

3, choose a number of domestic first-class financial media, launched a round of momentum and intensity of advertising, information highlights: enterprise background, product potential, sales support, investment promotion venue.

(judging from the investment information in the professional newspapers and periodicals, the strength of the enterprises is determined mainly by the size of the layout. Therefore, in the dissemination, the enterprise is all over the half page layout, highlighting the momentum and concentrating the time to bring the effect of overwhelming coverage.

For a while, the incoming calls and faxes rushed into Beijing headquarters, and the effect was very obvious.

Unlike the investment enterprises at that time, when the investment promotion conference was held, the enterprise was not responsible for any cost of attending the meeting, only responsible for lunch boxes during the lunch break and the traffic in the model market.

After a day's investment conference, hundreds of recruits were taken to Tianjin to observe the sample market.

The effect of the sample market is directly related to the effect of signing up for investment. During the days when the "recruited" visited, the TV could be seen at almost every station for a few days. There were special offices in a dozen large shopping malls in Tianjin, and more than 100 job shops were prepared, resulting in a hot sales situation.

"Making money is the absolute principle". Facts are in sight. Those who have been burned by passion have to sign up.

Because the commitment is the regional exclusive agency system, the recruits of the same city almost fight for the right of proxy, and how to mediate the investment personnel.

As mentioned above, the regional agent system is adopted. In order to maximize the purpose of "money collection", the company has set up three levels of agents, namely, provincial or municipality directly under the central government, provincial capital city and general prefecture level city, with different deposits and the first batch of purchase volume standards.

Aftercare is a problem that must be thought of in the planning of money making and investment. Therefore, there should not be any commitment to market input in the contract. Instead, the purpose of the margin is to require sales of various agents, and it is stated that the task can not be refunded and signed a two-year contract period.

Through this investment, the company received a profit of about 30000000 yuan, eliminating some start-up costs, advertising costs and product OEM costs, making a profit of about 20000000 yuan.

After the investment meeting, the company changed office buildings, streamlined personnel, and commissioned a lawyer firm to be a consultant.

There are two suggestions for the "model market" to be true and false, and to verify its authenticity. First, communicate with ordinary consumers and randomly find some local consumers and peers in the industry to understand their feelings and ideas about the product. They are very good reference for both the real and fake model market, the consumers and their peers. Secondly, kill a backpack gun. The real sensation is really false. It is hard to judge if there is a few days after the investment promotion, then the information will be more real.

Above, we have analyzed the role of the sample market in investment promotion through a case study, especially analyzing the various tactics of "money collecting investment".

When the devil rises one foot, the road is high. Only by always keeping a clear head, not being confused by some appearances, and mastering some methods of identifying true and false, can the false investment merchants only "look beautiful" instead of being deceived.

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