Marketing Game Between Etiquette And Interest

Profit driven gift market

Every major holiday, the consumer goods market is always full of flowers and sunshine. Of course, this intuition is always felt by consumers, and the feelings of enterprises should be full of abundance. Besides the contention and contention, there are still real guns, you fight for me to rush, and the killing is inevitable.

If there is interest, there will be competition, and there will be cruel competition if there are major interests. This is the normal market.

The development of the gift market has a long history. It can flourish, and competition is becoming more and more intense. This is not the mystical rule of market development. It is only under the gift marketing space that the value of the consumer at the core does not have a clear industry as a backing. It seems that any industrial product can get a share in the big market. Therefore, many years of practical experience has given a rational market judgement. The selling point of the gift as a promotional strategy is more consistent with the long-term development of the market, and can not rise to the height and level of the enterprise strategy.

This is a simple logic, clear and clear: "let consumers accept the direct benefits generated by products, so as to enable consumers to promote their products as gifts." We call it "packaging holiday gift". This is a very safe strategy for enterprises. First, it will not interfere with the original strategic planning. Secondly, create another market space through the original interests of packaging products. Why not?

Interest limits in the gift market

In recent years, the potential growth of the gift market and the explosive growth of business value have attracted numerous enterprises to rush to the top. The vast majority of products, as the author said above, focus on striving for a major breakthrough in festivals. Under the guidance of the commercial logic of "wrapping holiday gifts", advertising bombing, price promotions, and gift giving activities are in full swing. The market is big enough. In recent years, the good harvest of gift marketing has not been reduced, but shows stronger potential. It is foreseeable that the new round of market enclosure will start again.

Apart from holidays, there are many breakthroughs in gift marketing, such as business gifts, wedding gifts, and so on. The market segmentation has been flourishing for a while. Business gifts are taken as examples: legendary business connections. When business affairs accidentally stepped on the soft side of the market, they did not have excellent marketing cooperation. After the scenery, they gradually cleared up. As we all know, we can always list dozens of items, but the most important one is that the function is decomposed by the same quality.

The lesson of business communication seems to confirm the correctness of the business logic of "wrapping holiday gifts". Up to now, apart from the holiday gift market is still hot, it seems that no gift market segments are stable.

Then, in the next few years, will there be only the holiday gift market, the Red Sea churning until the market is saturated?

Gradually blurred interest levels

In the final analysis, we still need to talk about the issue of interests. Talking about the interests of businessmen, we should also talk about the interests of consumers.

For large and medium-sized enterprises, there is already a clear strategy for enterprise development. The gift is indeed a concept of promotion. It is the most direct goal to divide the melon market and improve sales during holidays. They will not easily change their strategies to enter the gift market in an all-round way, like giving brain gifts every day. This is the interest of enterprises: in the existing market harvest, strive for more.

Many small and medium enterprises, the author as a consultant, often hear this: our product can be a high-end gift, we are going to enter the gift market. It can be said that many small and medium-sized enterprises do not have the market knowledge that "gifts are just a selling point for promotions", and the golden market attracts them to go all the way. This is not the interests of the enterprise, but the illusion of gold everywhere.

The gift market is a typical market of separation between purchase and consumption. As buyers, gifts are much more consideration: respectability is the most basic consideration. The market is full of products and the most suitable ones. This is the interests of buyers!

When it comes to benefits, enterprises immediately think of their own strategy promotion, competitors' propaganda and so on. If we want to think from the angle of consumers' consideration, competitors can only use massive amounts to calculate. No matter how the product is promoted, how to publicize the selling point of the product, it is impossible to get rid of the siege of competitors.

This is the loss of the interests of the enterprise, consumers at the very least do not get what they want most.

Product gift Road

Now, many people are puzzled, especially the owners of small and medium sized enterprises. Their goal is to create a real gift, a gift of melatonin and melatonin. But we have already mentioned the risk and resistance in doing so. It is true that the analysis is based on the conventional market strategy, but the brain is still successful. It has survived almost miraculous until now.

We can say that the development of melatonin has a specific market environment, and even can be stressed that the brain is entirely a myth of advertising accumulation, but these seemingly grand questions can not stop the sales and profits of brain platinum. Perhaps there are fatal defects in the brain itself, but it is undeniable that the products as pure gifts are available and successful.

For a business owner, it is the cost and risk of developing such a gift.

It seems that this is the gospel of small and medium-sized entrepreneurs. When many large and medium-sized enterprises fail to boldly fight, they fight!

After all, the market is too big and full of myths. Who knows, maybe the next one is yours.