Export Structure Is Gradually Optimizing Seven Measures To Help Jiangsu Fashion Pformation

Since 2007, the quality of economic operation has been further improved, and the sales revenue of the whole industry has increased by 18% compared with the same period last year, and the profit has increased by 11.5% over the same period last year.

In 2007, Jiangsu's textile and clothing exports amounted to 26 billion 322 million US dollars, an increase of 16.16% over the same period last year, down 1.05 percentage points compared with the growth rate of 17.21% last year.

Clothing exports amounted to $14 billion 913 million, an increase of 16.69% over the same period last year and a 0.15 percentage point increase over the previous year's 16.54% growth rate.

The proportion of clothing exports to textile and clothing exports increased from 56.34% in 2006 to 56.65% in 2007, an increase of 0.31 percentage points.

In comparison with export data for 1-12 months in 2007, the export growth rate of general trade in Jiangsu's clothing export trade continued to be stable and higher than that of import processing trade. The export growth rate of import processing trade decreased obviously. This shows that Jiangsu's clothing export structure is being optimized step by step.

At the same time, new progress has been made in implementing the brand strategy.

Bosideng was named China's world famous brand and the only world famous brand in China's clothing industry. At the same time, 3 brand-name Chinese brands were produced in the whole industry. There were 20 Chinese famous brands in the whole industry, and nearly second famous brand clothing products ranked the top in the same industry.

It is worth mentioning that China's famous brand products have thrived and achieved good performance in the market sales. According to the statistics, the sales of famous brand products account for more than 30% of the total sales of the clothing sold in the whole province.

Not only has the market been enlivened, but it has also ensured that the level of economic efficiency of enterprises has improved in 2007 over the previous year, and the promotion of famous brand strategy has laid the foundation for Jiangsu's garment industry to pform its economic development mode and achieve sound and rapid development.

In recent years, Jiangsu garment industry cluster has developed rapidly. Last year, three clothing famous towns were identified. Now the province has 12 garment industry clusters, ranking the forefront of the same industry in the whole country.

By doing well the development plan of the cluster economy, starting the construction of the public service platform of the cluster economy, carrying out the famous brand strategy, making great efforts to create "regional famous brand", which has produced a strong comprehensive competitiveness, promoted the development of the industry, and promoted the local economy. The new survey shows that the total economic volume of the garment industrial cluster in the province has accounted for 60% of the total economic volume of the region.