From The RMB Exchange Rate "Breaking Seven" Clothing Industry

The mood of the export textile enterprises may be described as "the ice of the vast sea and the cold of the clouds."

According to the news from CCTV, the export profit of a garment export company is 5 yuan, but the cost is 5 yuan now. The production means loss of money.

The major media used "urgent" to describe the necessity of pformation of export oriented textile enterprises.

However, "symptomatic" is one thing. "Taking medicine" is another thing. It is almost a kind of luxury that we want to give a long history to China.

I think there is a deep sense.

The "beauty" of Chinese clothing comes from "cheap" support. But now, "cheap" can not get the cost. Where does "beauty" come from?

From "good quality and low price" to "good price of goods and materials", we really realize the high added value of export products. This is a tough medicine.

Besides, will the domestic market do well?

The author recently contacted a head of a Menswear company who sold himself to be a brand and sold well in the capital market. He said angrily: "now the door of shopping mall is really hard to enter.

In desperation, the Mister registered a "foreign brand" in Italy.

A good company should not wear a "foreign coat". The narrow space of its own brand can be imagined.

Look at the fake fox, fake crocodile and fake whale on the streets. A monkey like imitation shows people's worries about the future of their own clothing brands.

The export oriented textile enterprises, which are overshadowed by clouds, might as well think about this famous saying.

In the face of difficulties, some enterprises have chosen to adhere to it. For instance, on the CHIC that just came to an end, one enterprise has been playing the slogan of "creating the first brand of Chinese clothing".

Original or imitation?

Such a choice is no less than a purgatory.

The purification of the ecological environment of Chinese garment enterprises has come to an imminent stage. If the independent brands can't get into the shopping malls at home, can it be too sad to solve the problem by relying on the ocean itself?

Transformation, or licensing, is a continuous and arduous process, like building a dyke, and must not ignore the value of underwater sand because the dam does not produce water.

Archimedes's famous saying is not to let the friends of the industry struggle to find the so-called "shortcut to the South", but from the backwardness of China's clothing industry, in the strong experience and the gap between themselves, with the vision of abandonment and the courage of innovation, to explore a way of "Chinese clothing style".

As long as we optimize the environment, practice hard work and find a good fulcrum, even if we face the lost path of "breaking seven" against the US dollar, a new road will be launched in front of us.