Tonlion: Looking Forward To "Two Promotions"

In March 28, 2008, the sixteenth largest international costumes fair in China was held in Beijing.

Bo Yang group sent its four clothing brands including Tonlion, Ives, de Mana and walstan to spend nearly 300 million yuan to make a group debut with a luxurious lineup.

Tonlion has been doing casual wear for more than 10 years. Jeans and T-shirts are still basic. Brand positioning is no longer young and vigorous years ago.

Dai Chenghao, general manager of Tonlion brand executive, said that the same way to do leisure is to make a different style.

The early casual wear, jeans and T-shirts were basically synonymous with casual wear, because the prevailing trend was to exclude both of them from formal occasions. With the advent of jeans, almost all styles were crowned with leisure suffix names, and a "casual wear" pformation was formally upgraded.

Tonlion's goal for the next few years is to improve operational efficiency.

Through the pformation of design, quality management, supply chain management, internal structure and informatization, brand competitiveness can be enhanced.

Tonlion insists on making Coca-Cola in China's clothing industry, making it the most popular and simple fashion brand.

In the past, Tonlion's advantage lies in its low cost, high quality and wide adaptability.

Nowadays, Tonlion's advantages tend to be fashionable and personalized.

Since 2007, Tonlion has put forward the concept of "two upgrading", and now it has seen its embryonic form.

In the image design of exclusive stores, it highlights the serialization of clothing display and collocation, the fashion and personalization of shopping space, and the brand personality is more mature and distinct.

In terms of brand promotion, Tonlion has been in the position of benchmarking in the industry, from the earliest fashion entertainment marketing to the current interactive marketing.

Tonlion regards consumer demand as the basis of brand promotion, and along with the subtle changes of consumer groups, the marketing strategy also keeps pace with the follow ups.

Since 2007, Tonlion's brand promotion platform has extended to new media such as the Internet.

Why do we try to use the Internet media to do the brand promotion at this stage?

In fact, the idea of Tonlion was very simple at the beginning. Nowadays, most of the young consumer groups are activists on the Internet. Compared with traditional media such as newspapers and television, the Internet is more easily loved by them and more suited to their living habits and consumption requirements.

Facts have proved that consumers are very happy to accept changes like Tonlion.

From the end of last year to the beginning of this year, the theme of "three wishes" has been online for 4 weeks. The activity page flow rate is over 13 million 500 thousand, and the number of participants is nearly 1 million.