Why Do Traditional Industries Test Water E-Commerce?

At present, a large number of traditional industries are striding forward to become the main body of e-commerce. They not only use the electronic commerce means of great commercial sensitivity, plus the wisdom, vision and courage of businessmen, to find more profit making points and income points for modern business, and let the network release more energy. In this new marketing campaign, we adjust the traditional business operation mode and speed up the integration of e-commerce and traditional industries.

In Shanghai Baosteel Group's Dongfang iron and steel online, Bailian Group Lianhua OK website group, a large number of Shanghai traditional industries backbone enterprises have become the application of e-commerce paradigm.

In Yiwu, in Wenzhou, in Jiangsu, Zhejiang and southeast coastal areas, such examples are numerous.

In the 2008, the integration of e-commerce and traditional industries will not only continue to achieve rapid development, but will also show four important characteristics which are different from those in the past.

1, B2B platform operators and local governments will try the "front" scene of e-commerce and regional economic integration.

During the two sessions, Zhongshan has reached a preliminary agreement with the Alibaba. It will make use of Alibaba's business network to create a specialized circulation system for industrial sales and marketing.

Zhongshan must lead and drive the network and information technology to realize the two wheel drive of industry and modern service industry, and create the circulation system of industrial purchase and marketing network in the city.

Alibaba has just entered Zhongshan as the bridgehead for Guangdong and even the whole South market.

Such integration will not only open up a precedent for e-commerce to lead and drive regional economic development.

Moreover, in carrying out and implementing the spirit of the two sessions and realizing the integration of informatization and industrialization, we will take the lead in carrying out valuable forward-looking exploration in the whole country.

It is of great significance.

In this regard, the Alibaba was not the first to start, but before that, there were similar precedents in Zhejiang.

At the end of September 2007, net Sheng technology announced that it had joined hands with the people's Government of Nanyang Town, Xiaoshan District, Hangzhou, to jointly launch Nanyang business network and build the first town level business portal in China.

26, this town level business network has been opened.

According to the China B2B Research Center, the business portal established by the town is the smallest way of regional division in the field of e-commerce. Until now, such a business network has not yet appeared, which means the birth of the first town level business network in China.

It is reported that "business treasure" is the first medium and long term strategic project of China's first Internet A share listed company, which has created a unique "small portal + alliance" mode. It is a representative of B2B e-commerce innovation and development in recent years.

Nanyang Town, which is characterized by the umbrella industry and the bathroom industry, is the "hometown of Chinese umbrellas" and "the hometown of shower houses in China".

In 2006, the industrial sales value above the scale of Nanyang reached 6 billion yuan, and the total number of Enterprises above the scale reached 117.

Net Sheng "business treasure" and Nanyang town cooperate to establish Nanyang business network, will take advantage of "business treasure" in the field of e-commerce, fully integrate Nanyang's industrial resources, and establish a win-win e-commerce mode with the township.

It is reported that, unlike ordinary introductory websites or government window websites, the data of Nanyang business network are connected with the "business treasure" of net Sheng. With the help of "business treasure" platform, business promotion of hundreds of industry websites and about 2000000 members can be launched in the short term, and the characteristics of business portal are distinct.

Sun Deliang, chairman of network technology, said that Nanyang business network is an attempt to complement each other and develop cooperation with local governments at the grassroots level. "Business treasure" hopes to join hands with more township governments to jointly promote the development of e-commerce in towns and townships.

Zhou Shenghua, mayor of Nanyang Town, said that we should make full use of the advantages of "business treasure" in the field of e-commerce, and build Nanyang business network into an important window for Nanyang's external exchanges and business promotion, and promote the development of regional industry with information technology.

Cao Lei, a researcher at the China B2B Research Center, pointed out that Nanyang business network is a new beginning of "business treasure" and "alliance thought" from industrialization to regionalization development. This is a new idea for e-commerce development and deserves attention.

2, household appliances will show "money" Scene merging with online shopping.