Spring Cold And Seasonal Clothing Market Is Cold And Cheerless. Sales Of Chinese Clothing Industry Are Declining.

2008/4/21 16:09:00 30

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The Clothing Market In Cold Season And Cold Season Is Declining.

According to Italy's European Union times, textiles and clothing have been the main industry of Italy Chinese for many years.

In recent years, due to the economic downturn in Italy, the prices of daily necessities have continued to grow. The current household income and higher and higher price imbalances, especially with the rise in oil prices and the continued appreciation of the euro, have led to a rise in the prices of Italy commodities and a decline in purchasing power.

Influenced by the western economic environment, the increase of labor cost has made Italy commodity lose its original competitiveness in the world.

Spring is the peak season for clothing sales, but the cold spring is even more damaging to the depressed market.

In April, spring has been blooming in the past years. Most people have already dressed in bright spring and autumn clothes.

This year, near the end of April, many Italian people wear winter clothes.

The cold clothing sales in spring forced many Chinese enterprises to be in an awkward position.

Prato is a textile distribution center in Europe. The Chinese share of the textile market in the region is about 50%.

Recently, in order to understand the sales situation of the spring clothing industry, the reporter visited the two major wholesale clothing areas of Prato.

Reporters saw many spring clothes still in the warehouse, businesses have begun wholesale summer clothing.

Mr. Prato, a clothing wholesale trader, told reporters that this year is the cold spring that has not happened in Italy for decades. Cold spring makes many season clothes unavailable. It will soon enter the May. People will start summer wear, and spring clothes are no longer available.

Zheng Xianjie, the first vice president of the association of Prato overseas Chinese, said that the wholesale business of clothing this spring was drawing to a close. Compared with last year, the sales of clothing market in spring fell by 30% to 40%.

Spring cold has brought great losses to the processing, production and wholesale enterprises of Chinese textiles and garments.

Zheng Xianjie said that at present, there are about 100 thousand Chinese employees in Italy's textile and garment industry, and the comprehensive competitiveness of Chinese textile and garment industry needs to be improved.

Chinese enterprises should focus on improving product quality and technology content, enhancing market competitive advantages, observing climate and market environment at any time, expanding market scope, and avoiding seasonal products' unsalable products due to regional climate and environment.