Three Magic Weapons Of Marketing

The three methods of advertising planning, now on the planning of marketing level, have three magic weapons, which are the same as the three magic weapons of our party: united front, Party building and armed struggle.

The first is the United Front, which means to mobilize all the forces that can be mobilized to the maximum extent and unite all forces that can be united so that the advertisements of their products can appear as many as possible and have extensive contacts with consumers.

The advertisements for successful brands are not all kinds of advertisements, such as Wang Laoji's terminal advertisements covering the whole country, and the advertising of grain and wine all over Yunnan.

The second is the building of the party. There are two meanings, one is internal construction, that is, no matter any enterprise wants to do well in the market, it must build up a marketing team that can only fight hard.

Another idea is to refer to external construction, that is, the ideology of cultivating products, that is, to pay attention to the education market. We all know that there are three kinds of people most commonly engaged in education in the society, one is parents, the other is teachers, and the other is leadership.

Parents represent "frequency" because parents rely on frequent contact with their children to educate their children.

Teachers represent "knowledge", and teachers rely on knowledge to educate our children.

Leaders represent "authority", because leaders rely on authority to educate subordinates.

From product to brand pformation, the core problem to be solved is how to use the fastest way to educate the market and educate consumers.

The successful education market, whether it is TV shopping, soft Wen speculation or activity marketing, is the core of the three ways:

First, the product advertisement or information should reach enough frequency to emphasize consumers' feelings repeatedly.

Two, we should fully emphasize the knowledge of the technology and function of products, and persuade consumers with knowledge rationality.

The three is to use image spokesmen or experts to endorse, and to "intimidate" consumers with authority.

The third is armed struggle, which means using different levels of marketing tactics and tactics.

For example, terminal interception, joint sales, TV shopping, radio sitting, borrowing channels, shop advertising, news reports, naming and so on belong to the new marketing tactics.

Among them, Shu Lei's terminal interception tactics is most famous.

Concentrate on fire.

First, the reaction is fast and the time is consistent with the opponents, especially in the weekend, holidays, "confrontation marketing" must be fully carried out; the two is to concentrate personnel, in addition to ensuring enough shopping guide, etiquette personnel, managers, brand leaders should come to the scene in person, and dress uniform; three, we should concentrate on the rich and innovative gifts, and ensure "strong firepower".

Multiple strikes.

Choose the local shampoo to sell the top 3~5 stores and conduct promotional campaigns at the same time.

Publicity is outstanding.

First, the content of the reward information should be clear and clear, and there should be "headline" titles (such as summer send happy, Shu Lei luxury gift), at the same time, it should be displayed more and more prominently and prominently. Two, it is necessary to have the activity background (such as screen) to display the image, foil the atmosphere, and set up the advertisement, POP and so on.

Guard the gateway.

There are many selling points and publicity points at the gate, entrance, passageway and other outlets of the store, which will block the on-site promotion points of the opponent and carry out large-scale promotion activities on condition.

Swimming interception.

A number of promoters are arranged outside the promotion booth, and distribution leaflets and mobile brochures are distributed within the scope of the store to attract consumers to understand the contents of activities in detail before the promotion stage, so as to achieve the combination of "travel" and "guarding" and multiple interception.

Prompt presentation.

Arrange a staff member at the entrance of the gate or the store. (for example, today, there is a special reward activity for Shu Lei. The gift is very rich. Please pay attention!)

Prompt customers to pay attention to the content of activities.

In addition, the selling point should display the gifts in an eye-catching way. It is best to place them according to the purchase and delivery collocation, to be clear and eye-catching and to fully attract customers.

The function of detail.

In order to buy the office, we must give a detailed and targeted explanation of the unique functions and quality of Shu Lei to consumers, telling consumers that discounts or gifts are not due to backlog or overdue.

Persist in the end.

Adversarial promotion is a close fight. During the competition, competitors may take some new strategies to resist. Shu Lei's principle is "opponents do not promote sales, they often promote sales, small sales promotions, and big promotions."