Independent Observation Of CHIC2008's "Advanced Clothing Brand Release"

CHIC2008's "China senior clothing brand release" in the 24 dynamic release posture, means that China's garment brand development has entered a strategic turning point.

Entrusted by the organizing committee, the author, as an independent observer, made an independent evaluation based on the "independent observation" of the "SHOW".

The author has seen many releases through the live and news center's live broadcast, finishing the on-the-spot record of the scene and making a preliminary observation report at the "China senior clothing brand press conference".

This observation agrees that Jiang Hengjie, executive vice president of the China clothing association, is an important means to enhance the business and enhance the brand of "China's senior garment brand", and vice president and Secretary General of the China clothing association and Secretary General of the CHIC2008 organizing committee, Chen Dapeng thinks that "CHIC is the judgement of a clothing brand exchange".

It is observed that besides the more scientific and rigorous planning that should be made in the future, the initiative has the following characteristics:

The organizers have foresight for the establishment of "China's advanced garment brand publishing" activities and have a milestone in the development of China's garment brands.

Although the press conference has yet to be adjusted and perfected, the properties that have emerged have four characteristics: internationalization, marketization, specialization and popularization.

Internationalization is manifested in the international perspective and growth of the initiative; "marketization" lies in the fact that it has restored the essential role and the good market effect of "SHOW"; "specialization" is the thinking and operation of the organizers trying to exclude non market factors; and "Popularization" is manifested in the market that faces the reality, and pragmatically believes that promoting the development of the garment industry and the independent garment brand is the healthy foundation for the development of China's garment industry.

The issue of "China's advanced clothing brand" is a new growth point, new thinking point and concrete practice of the clothing trade innovation in the development of China's garment industry. It is of strategic significance to truly realize the concept of "CHIC is a clothing brand exchange", and it is also one of the strategic directions and direct tactical means to realize the commercial value of Chinese garment brand, and it has sustained strategic and tactical benefits.

The activity has great room for growth. Its "dynamic and static combination" display and the "space time integration" act have a profound role in promoting the "display + investment + ordering" organic function of the brand during the CHIC period, so that enterprises can save time, space and capital substantially, making CHIC more direct and effective in supporting the industry.

On the whole, the activity promotes the industry to develop in depth, and has a direct practical significance in realizing the cultural value and added value of the brand directly and indirectly.

If the author sees the live broadcast of "Nancy K Beijing 2008 autumn and winter fashion release" at the news center, the record is "good material for winter clothing, good quality, and fashionable degree."

When I arrived at the scene of the next "Tokyo girl", in VIP room, I saw the vice president of the China clothing association and Mr. Gao Zhiwei, President of Han Bo, who said, "why did Professor Zhang not watch my daughter's release?"

I said I saw a good "SHOW" in the news center just now.

He said that the scene was his daughter. "We initially planned to develop ten provincial agents in one year. When we think of this, we recruited seven provincial agents."

It can be seen that the proper static display and reasonable dynamic "SHOW" can impress the agent's function by 1 + 1 > 2.

"The release of China's senior clothing brand" has restored the essence of "SHOW".

"SHOW" has the meaning of "display, performance, performance and presentation". Chinese is represented by "show".

"Exhibition and promotion" and "promoting turnover" are the essential attributes of "SHOW".

Restoring this essence and combining with static display of products is one of the best ways to sell clothes, and it is also one of the most effective ways to brand operation and promote marketing.

From another point of view, it has also interpreted and partially realized the integrity and the organic nature of the "Chinese clothing business innovation project" advocated by the China clothing association.

The establishment of the CHIC joint "China advanced garment brand release" mechanism has profound industrial development value and brand promotion significance, and plays an irreplaceable role in the rise of the garment brand with Chinese characteristics and international competitiveness.