Department Stores Cool Down Sales Promotion For The May 1 Holiday.

After "May 1" became a small golden week, the sales promotion of the shopping mall shrinks.

Yesterday, we learned from several shopping malls that this year's "51" promotion efforts decreased significantly compared with last year.

Less than 10 days from May 1, shopping malls such as new world shopping mall and Zhongyou department store have launched the May 1 promotion campaign.

Unlike last year's sales of low discounts and extended business hours, the new world mall took the May 1 as a small activity this year. It only launched part of the spring and summer sales and other activities, and did not extend the business hours.

Huang Yuqian, the marketing department of the new world Chongwenmen shopping mall, told reporters that the adjustment of the mall brand and the modification of the counters and the reduction of the long vacation time were the main reasons.

Yesterday afternoon, the relevant director of SOGO Promotion Department of SOGO Department also said, "we did not make a separate promotion campaign for" May 1 "this year." May Day "will be similar to usual promotion activities.

Last year, SOGO SOGO Department launched a campaign to reduce clothing items during the May 1 period.

In addition, the strategy of extending business hours in the new world and other shopping malls has not been implemented this year.

SOGO, director of the Department of promotion of SOGO Department, told reporters that "sales for the 3 day of May day will be significantly reduced than last year, but the single day sales may be improved."

The industry believes that the "51" golden week shortened, the 3 day sales scale can not reach the level of the past 7 days, is the main reason why businesses do not want to invest heavily in promoting sales.

Reducing the concentration of sales promotion during the May 1 period and extending the promotion cycle have become an important means for some department stores to win the market. It is understood that last week, a 3 week promotion campaign was launched.

A number of marketing executives said that the dispersion of long cycle promotion had little effect on the overall sales volume of spring and summer clothing.

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