Speeding Up Structural Adjustment And Industrial Upgrading In Knitting Industry

"The new round of competition in the textile and garment industry will focus on technology, product development, marketing network system and services," he said.

Xu Kunyuan, vice president of China Textile Industry Association, delivered a speech on the overall situation of China's textile industry in April 15, 2008. The four six executive directors' enlarged meeting of the China knitwear industry association and the China Knitting Industry Development Forum were delivered. He pointed out that the competition of textile and garment industry will be more intense in 2008, and the small and medium conventional production enterprises will face enormous challenges.

In 2008, the whole industry continued to face unfavorable factors such as appreciation of RMB and rising cost. Especially after the promulgation and implementation of the labor contract law, the national macro policy was tightening up, and the relevant policies on energy saving and emission reduction were put forward, which put forward higher requirements for corporate social responsibility and comprehensive utilization of resources, and enterprises will face multiple pressures of macro policy and market environment.

In order to further understand the difficulties faced by the industry and enterprises and put forward development countermeasures, on March 3, 2008 ~13, led by Duyu Zhou, President of the China Textile Industry Association, 6 research teams were organized in six provinces of Hebei, Jiangsu, Zhejiang, Fujian, Shandong and Guangdong to conduct research on major textile industrial clusters and large enterprises in the industry.

Shortly after the end of the survey, the China knitwear industry Association convened the meeting in a timely manner, in order to seriously analyze the situation faced by the industry, discuss ways to cope with it, and guide the industry to develop well and quickly.

The contradiction between production and market and the contradiction between business mode and market trend restricts the development of the textile industry. Xu Kunyuan pointed out sharply that the production capacity of conventional products is seriously overabundant, and the market capacity has reached saturation. However, the personalized, fashionable and functional products that the market needs are in short supply. Many enterprises seldom study the consumption field, pay no attention to market dynamics, and are unable to form a rapid response to the market.

"In order to change the status quo, our enterprises should seriously study the market, integrate marketing and information, increase the content of fashion, functionalization and technology, and strive to open up new market space."

Xu Kunyuan pointed out the direction for enterprises to win in the new round of competition.

At the meeting, Wang Kaixuan, vice mayor of Suifenhe City, Heilongjiang, analyzed the current situation and trend of the Russian market. He said that Russia's textile and garment industry was not very prosperous. They could only meet the 15%-20% demand of their own market. Russia had great demand for textiles, so Chinese enterprises would have more opportunities in the Russian market.

He made four suggestions for enterprises to develop Russian market. First, he chose to standardize export channels and evade "grey customs clearance"; secondly, change the way of operation, understand and abide by the relevant Russian policies and regulations; thirdly, focus on the long term, improve product quality and establish brand awareness; lastly, pay attention to the risks that may exist in financial settlement, enterprise qualification and government administration.

Yang Shibin, chairman of the China knitted Industrial Association, reported to the delegates about the economic performance of the knitting industry in January 2008 -2 and pointed out the industry development ideas in 2008.

"Brand is a part of us missing. We are just beginning. Now there is no very influential brand in China. We must adhere to the brand strategy and win the brand."

Yang Shibin stressed that structural adjustment and industrial upgrading are the trend of the times. Enterprises must insist on technological progress, strive to improve labor productivity, increase industrial support, and explore chain operations and online direct marketing.

In 2008, the China knitwear industry association will continue to release the fashion trend of underwear, socks and T-shirts, and organize the warp knitted garment and underwear design competition to promote the level of R & D and design of the industry. In August 26th, the second China International Knitting Expo ~28 will continue to adhere to the theme of "new technologies, new products, new markets and new trends". It will fully display the latest achievements of product development, market development and brand building in the knitting industry, and attract more international and domestic buyers to visit the exhibition.

At this meeting, Zhao Linzhong, chairman of the Party committee and board of directors of Fu run Holdings Group, was specially invited to interpret the "two sessions". Huang Weiguo, chairman of Shanghai Jialin Textile Co., Ltd., introduced the modern management of knitting enterprises to the delegates.

In addition, the conference also devoted special discussions on the development of inkjet printing technology and new environment-friendly dyes and chemicals.

"Yanbu Cup" 2007 China's knitted apparel (bra sales) ten brand recognition commendation conference was also held at this meeting, and the ten brassiere brands such as mien, ANN, Fang and so on were honored.

In addition to bra, the top ten brand selection activities also involve three categories of conventional underwear, socks and thermal underwear. The event is jointly organized by the China knitwear industry association and the China Federation of Commerce. The aim is to cultivate a number of strong brands and set an example for China's knitting industry.