"Change" Into A Clothing Trademark, Causing Industry Concern.
Recently, a clothing label called "sudden change of body" attracted the attention of many people in the industry. The registrant is Mr. Hu, who is engaged in clothing management in Siyang, Jiangsu. Once the news of "changing into a garment" has become a clothing trademark, it has triggered the thinking of the relevant industry on the clothing brand.
The industry has said that trademark has become a favorable weapon for the market, and the trademark as the core intellectual property right of enterprises will play an increasingly important role. Nowadays, many clothing enterprises pursue the brand names of foreign flavor. In fact, such names are easily confused by consumers, resulting in low brand recognition and bad shape of brand image. According to the insiders, as a clothing brand, it should be differentiated. The brand name does not need to be "Chongyang". It has the same outstanding performance and performance as the Chinese brand with distinctive brand meaning. "Changing the body" as a brand name gives people a refreshing feeling. It not only contains the flavor of fashion, but also is full of vigor and vitality. At the same time, it also has the imaginary space for clothing characteristics.
In the clothing industry, trademark has always been playing a central role, and the cultural connotation of trademark injection has become a way of life. Modern market competition is not only a competition of material factors, but also a high-level competition with culture. The more abundant the trademark is, the more people can think of it. "The brand is a way of life," said Wu, director of Guangdong online dragon world. Mr Hu said: "changing the brand" has rich cultural connotations and distinctive meanings. Mr. Hu currently runs a small company but attaches great importance to the protection of intellectual property rights. He has been very successful in registering four years ago and has been very fond of this trademark. In order to better protect the trademark rights, he applied for similar trademark "change of body clothing" on similar commodities. Mr. Hu said that two trademarks are particularly suitable for men's casual wear products. He said he would also use the trademark. But at the same time, he also admitted that due to the fact that the size of his company is still small and he does not have the strength and conditions of large-scale development, he appealed to the domestic entrepreneurs to pay attention to this brand. He also said that he could cooperate with him. When I asked about the value of the trademark, he did not disclose it on the grounds of business secrets.
At the same time, Mr. Hu also said that at present, the domestic garment industry still needs to have a national brand of Chinese origin, and the "change of body" trademark conforms to the needs of this era. He said it will give priority to cooperation with entrepreneurs who want to create a national brand of Chinese origin.
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