Japan Strengthens Management Innovation Brand, Jing Jing Silk Reeling Factory Looks Forward To Rebirth.
Kimono is the most representative Japanese traditional costume. However, in recent years, Japanese only wear kimono on important occasions such as weddings and funerals and traditional festivals. With the increasing demand for kimono and the influx of a large number of low-priced imported silk, Japan's silk industry is gradually declining. In order to continue to base itself on, the well reeling mill began to innovate.
In the late nineteenth Century, raw silk export was once one of Japan's most important industries. However, as the demand for kimono decreased and the influx of cheap silk came into full play, Japan's silk reeling industry was shrinking rapidly. At present, there are only two mechanical reeling plants still in operation in Japan, one of them is the Jing Jing Filature Factory in Qun Ma County, Kanto Prefecture, Japan.
Because fewer and fewer farmers are raising silkworms, the output of the well reeling mill is getting lower and lower. However, the well reeling mill has never relaxed its management of quality. Facing the fierce market competition, the well reeling factory began to find a way out. In order to distinguish it from many imported brands, the well reeling factory decided to create a high-quality local brand in Japan, and strengthened quality management from mulberry leaves selection, silkworm feeding to silk reeling process. This business strategy has also been supported by the Japanese government. This kind of silk which is completely reeled by male silk is the main brand of the Jing Jing silk reeling factory. The quality, toughness, gloss and cleanliness of male silk are better than that of female silkworm. The director of the well reeling factory hopes that by strengthening quality management and innovating brand management, the well can reeling out early.
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