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After several times of holding court with international brand LV, the dispute of trademark registration between Wuhan fashion dealer Wang Jun and LV group has finally come to the conclusion that Wang Jun can no longer use the "LV" design patent product involved.

However, what corresponds to Wang Jun's incident is that in recent years, a large number of famous domestic brands that have begun to go abroad have been increasingly being snatch and use abroad.

Famous clothing trademarks are frequently registered.

After joining the world trade organization, China's famous trademarks have been frequently registered abroad.

According to the Trademark Bureau data, in recent years, 15% of the famous trademarks in China have been registered abroad, and the number of registered trademarks of domestic enterprises has been more than 100 per year, with a total of more than more than 2000.

Many well-known enterprises in China have been unable to protect brands because of the fact that trademarks and brands have been registered overseas, resulting in the loss of intangible assets of about 1 billion yuan a year.

As early as a few years ago, Anta, Tonlion, snow fly and other famous clothing brand trademarks were almost snatch in New York. Nine bru kings, Qipai, tiger capital, Huang Bao, spell card, AI Du and Shi Ya Ya and other 17 brands of clothing brands also encountered the Macao group being snatch.

Beijing Hao Ran Intellectual Property Agency Co., Ltd., a staff member, told reporters that there are three kinds of situations in which a trademark is registered. First, the snatch sells the trademark right to the enterprise in order to gain economic benefits and deliberately rush to sell it. Two, the snatch wants to use the famous brand value to run his products locally, and the three is to prevent competitors from entering into a certain area for business activities.

The staff explained that intellectual property rights are basically regional protection. For trademark rights, if registered in a country or region, they can not be protected in other countries and regions at the same time.

The main reason for trademark registration is that most enterprises do not have strong awareness of intellectual property rights, while they do not know enough about international rules.

Brand going abroad trademark "first"

The Jiangnan cloth dress, which has learned from previous experience, has applied for trademark registration both at home and abroad.

Ni Guochang, deputy general manager of Hangzhou Jiangnan Buyi Clothing Co., Ltd., said that the event of trademark rush to remind enterprises should raise their awareness of self-protection. Enterprises with strong strength should register ahead of the major countries in the world according to their own development strategies.

In fact, the international registration of trademarks is not as cumbersome as it may be expected. The Madrid Agreement on the international registration of trademarks and its protocol have greatly simplified the registration process and achieved "one country's registered Multi Country benefits".

In 2001, Hongxing Erke took a look at the Madrid Agreement on the international registration of trademarks and registered trademarks in Madrid, Spain, so that brand names were protected in most countries around the world.

The Madrid Agreement on the international registration of trademarks was signed in Madrid in 1891 by the World Intellectual Property Organization (iwipo), aiming to solve the problem of international registration of trademarks.

Through the Madrid Agreement, trademark protection can be obtained from a number of Member States designated at the time of application, which currently has dozens of member states such as Australia, Britain and the United States.

"It is only about 1000 yuan to register a category trademark through the Madrid Agreement.

According to China's financial support for small and medium-sized enterprises to develop the international market, enterprises can also obtain the maximum amount of 15 thousand yuan of capital support from overseas registered product trademarks.

In fact, in today's market internationalization, whether or not companies want to take the initiative to go abroad, they should strengthen their awareness of trademarks. Otherwise, when one day your brand is successful, you will find that you have other brothers and sisters.

The staff member said.

April 26th is the world intellectual property protection day. This year, the publicity of intellectual property rights is greater than before.

"With the advent of the Olympic Games, clothing enterprises should enhance their sense of self-protection, because we used to imitate others, and now others are also thinking about us."

Zhang Zhifeng, lawyer of Beijing Weihe Intellectual Property Agency Co., Ltd., expresses to merchants in Beijing Tuanjiehu industrial and commercial institute's intellectual property work conference held at Tianya building, Ya Po Road.

Because of the jurisdiction of the Tuanjiehu industrial and Commercial Institute, there are many foreign shopping centers such as the market of the Po Po Road, Yuexiu market, and elegant market. The individual clothing brands of the Ya Bao Road market have been snatch in Russia. Zhang Zhifeng lawyer reminded merchants not only to sell counterfeit brands during the Olympic Games, but also to advance the registration of their own brand trademarks and obtain the pass in the international market, so as not to cause unnecessary losses.

In addition to trademark registration, customs is also a "protective wall" for intellectual property.

"Our trademarks are protected in most countries around the world, and we also applied for intellectual property protection at the customs."

361 degree brand marketing director Xia Youqun said.

Links:

The Madrid Agreement on the international registration of trademarks was signed in Madrid, Spain in April 14, 1891.

China formally became a member of the agreement in October 4, 1989. The purpose of the Madrid Agreement is to solve the issue of international registration of trademarks. Its main contents include: application procedures for international registration, application documents for international registration, validity period of international registration, relationship between international registration and national registration, language used for international registration, etc.

With the advantage of its procedural mechanism, the Madrid Agreement enables

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