The Origin Of The "Flying Jordan" Brand

It is said that in the early 80s only "Sky Hook" Jabbar's sports shoes contract reached 6 digits, which was 100 thousand dollars, Larry; Byrd and "magician" Johnson about 70 thousand U. S. dollars.

Jordan's appearance changed all of this.

Nike has also been debated within the company, confirming that Jordan can be regarded as the image of the company.

However, Jordan was not interested in it because he did not like Nike shoes.

When he was in North Carolina, he wore Converse, and coach Smith had an agreement with them. But in fact, Jordan's favorite brand was Adidas. Unfortunately, Adidas seemed to be indifferent to Jordan's feelings.

The representatives of Falck and Nike painstakingly tried to create advertising films for Jordan, such as dunks and so on. Falck also suggested that Jordan should have the brand with his name, and put forward a brand name "Fei Ren Jordan" that both sides were satisfied with.

Then, get some free shoes and give them to your friends, that's all.

He did not realize that (even the people of Nike and Falck did not realize) that the deal was far beyond his imagination. When he returned to chapel hill, Jordan told Baz that he had to name a sneaker in Nike, and he did not agree.

"Michael," he said, "there is no new brand name after Larry, Byrd and the magician. They are the stars of NBA, and you are not even in the draft."

Later, when the "flying Jordan" brand came out, Jordan told some friends that if they had money, buying Nike stock might be a good idea because he thought it would be a great improvement because of "flying Jordan".

In the summer of 1984, for the bulls and for the Olympic Games, I flew around the whole country very tired.

Nike is interested in working with me, and I say to everyone that I don't want to see Nike, and I don't want to sign up for Portland and Nike in Oregon.

The parents finally advised me: "children, this is very important. You should listen to your suggestions."

So I was dragged to Oregon.

I entered the conference room that day, and the heads of Nike company were there.

They all talked about redefining the whole sports shoe industry, but I still have doubts.

The terms of the contract they offer are: $250 thousand a year for bonuses, annuity and royalty. The contract period is 5 years. This is a huge one, but it is full of risks, because no one in Nike has any experience in sports shoes.

President Stella Jose finally advised: "think about it for a while, and then tell us your thoughts."

I thought, well, think about it, and I will eventually sign a contract with Adidas.

After a few conversations with Nike boss, I felt very uncomfortable. I knew it was not a good start.

Although my heart is still thinking about Adidas, the problem is that they have not put forward specific notes.

It seems that they do not want to take chances in the American basketball market because they are unwilling to take risks.

But this decision is much easier for Nike.

At the beginning, Nike's temple fair in stock market has fallen to half? D? D1984's share price is only about 6 dollars.

Stella Jose only had a bet. He had no choice. He wanted to put all the bets that changed the entire sports shoe market onto one person.

In order to keep fit, many Americans played cricket and bicycles, making demand for all kinds of special sports shoes soaring.

The market changes have facilitated many shoe making companies, and Nike is one of them.

In fact, in 1983, Nike's total sales revenue reached $700 million, which has surpassed Adidas's 70s success as the world's first brand.

But second years later, its sales revenue fell sharply. At one time, people were talking about rumors. Rumors that Nike would go bankrupt spread all over the place. At this time, happy magazine had an astonishing news: Nike will invest 1 million 250 thousand yuan to buy NBA a novice 5 year's right to wear shoes.

Jordan's agent, Falck, hopes to get more money for Jordan. He may not be the most demanding of the sports shoes manufacturer. He will provide Jordan with a pair of shoes and a sportswear, faithfully reporting on every pair of shoes and huge promotional expenses.

To this end, CONVERSE refused, Adidas refused, other sporting goods companies also rejected this request.

But there are still a few companies who are obsessed with the idea that Jordan can convince consumers that the sneakers they produce are the best in the world.

The first person to come is Potter.

The small company could not afford to pay Jordan in advance.