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    Dressing To Convey Political Information, Politician's Fashion Life

    2008/5/12 16:17:00 61

    Dressing Conveys Political InformationPolitician's Fashion Life.

     

    The dress of celebrities is not only a fashion trend but also an effective political tool.

    Politicians are dressed up to communicate with people.

    Benjamin Franklin once said, "eat for yourself, for others."

    For politicians, dress is absolutely inneglectable.

    If you want to become a popular political star, you need to dress up to express yourself and convey political information through the color of your dress.

    "Ge style" ads also plot?

    The dark sky, the dilapidated Berlin wall, the black old car, and a former Soviet President Gorbachev, who can imagine that the combination of these scenes is actually to promote the fashion luxury brand Louis Vuitton.

    Since last year, Louis Vuitton has added a new core value advertising series on the basis of its original fashion advertisements.

    These advertisements are not used to promote any new products, but about brand image and concept, that is, "travel".

    According to the Russian youth reference, "the picture taken by Gorbachev as a model has its own contrast: an outdated politician who uses an absolutely fashionable brand travel bag in an outdated environment.

    In a flash, the light of Louis Vuitton made Gorbachev's image more dim, but it definitely attracted the eye. "

    Russian media reports believe that 10 years ago, Gorbachev shot a TV advertisement for pizza hut.

    Although the photographer did not want to disclose the endorsement fee of Louis Vuitton for Gorbachev in the new advertisement, Gorbachev earned $160 thousand in 1997 for the TV commercials of pizza hut, and Gorbachev's endorsement fee should not be too small.

    Gorbachev's appearance in fashion advertisements shows the geopolitical shift of the luxury goods industry: the rich Russians are moving westward, and their spending is a big part of the luxury cake.

    Luxuries are no longer just material symbols of men and women. They are also spiritual aspirations of intellectuals and politicians.

    Gorbachev is the most vivid footnote of Louis Vuitton.

    Ogilvy Inc's new advertising strategy also reflects luxury companies trying to reach consumers at a more humane level.

    In the past, many luxury brands mainly depended on the so-called "product as a hero" to promote.

    New ways integrate products into more realistic scenarios.

    For example, none of the celebrities in the new advertisement is watching the camera.

    Gorbachev's bag is even far away from the center of the picture, which is covered with newspapers and magazines.

    But this seemingly commercially rich advertisement is also controversial because of the protagonist's special nature, which is found to contain political conspiracy: the magazine's Russian magazine titled "Litvinenko's Murder: they give up the suspect for seven thousand dollars" on the Louis Vuitton travel bag.

    If you open the magazine, you will find that this article is accusing Putin of being responsible for the murder of Russian journalist Anna and the former KGB staff member of the special family.

    The British press was surprised at the details of the advertisement because Gorbachev was widely regarded as a supporter of Putin, and he expressed his admiration on different occasions.

    As the main character in advertising, didn't Gorbachev read any magazines on his side?

    Mere negligence does not seem to make sense.

    Although Ogilvy, the advertising agency, claims that there is no political implication, if they want to convey the message, they will not use Slavic language, and they can not see clearly without a magnifying glass. But this statement can not be trusted by the public. Even the sesame grains on hamburgers are carefully advertised by hand. How can it be so careless?

    The Financial Times reporter wanted to interview Gorbachev on the details of the advertisement, but he did not respond to it.

    Russian news web site quoted analysts as saying that as a world famous company, Louis Vuitton is unlikely to involve itself in political disputes, so advertising itself is a conspiracy, which is almost impossible.

    This is obviously a mistake.

    Many politicians in Russian politics also have a good mind in the business field. One of the most effective ways is to sell their name, trademark and patent.

    Some people have tens of thousands of patents or tens of thousands of dollars.

    As we all know, Russians are very fond of vodka, so the huge market of vodka has naturally attracted many politicians.

    Vodka, now named after politicians in the Russian liquor market, includes everything like "Gorbachev", "Yeltsin", "Putin", "Zhirinovsky" and so on.

    Putin vodka is only sold in the Baltic States.

    Wearing equal support

    It is exaggerated to say that Obama can win the 11 states after a super Tuesday because the appearance of his handsome fashion can kill all the female voters between 20 and 40 years old.

    The 46 year old black politician and his wife Michel were named "best dressed men" by several magazines.

    Obama's clothes always conform to the trend of men's wear - bodice suit and tapered tie, much younger than the usual conservative cutting of Capitol Hill, showing a simple pattern of confusion, no folded handkerchief in the upper body pocket, no cuffed buckles, no collar or two-color shirt, no gorgeous necktie pattern, and only the upper grade.

    Man

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