Luxury Of Aristocracy

The czar of Russia, the prince of India, the Rockefeller family of the United States, or the Vanderbilt family, they were burning this luxurious dream with money and casting this magnificent the Great Wall so that it could continue to this day.

The former is numerous, but often belongs to the category of uniform lending to fashion houses. The latter is the Hebrew Kingdom heir Daphne Guinness, the New York social celebrities Nan Kempner, or the French artist Anh Duong, who is known as "Frida Fair" by Vanity Fair, as if they occupied the top of the market. "Guinness"

But in fact, behind the glittering aperture, the Middle East customers are the backbone of the advanced custom customers.

Investcorp CEO of Bahrain investment company, from Nemir Kirdar in Iraq, ordered 22 Lacroix uniforms for her little daughter Serra's wedding ceremony. The luxury level is absolutely priceless.

According to the list of customers on Dior in 2007, Saudi customers account for 32% of the total customers, while Qatar accounts for 19%, while only 28% come from the United States and other countries.

The fashion houses naturally hold the countermeasures to retain them, send DVD to the show, set up special websites for them to browse at home, or invite them to choose the salon directly, and hold the same show two times, one for journalists and social circles, and the other for these reluctant customers.

The two best practices are now being adopted on a large scale.

Some people may think that two shows are too expensive for human and financial resources, but also for customers in the Middle East. But fashion houses are happy to do so because they are the biggest beneficiaries.

In the spring and summer of 2007, Dior's advanced custom show backstage, all staff members were cheering by a news just heard - a Russian millionaire ordered 7 uniforms for her 17 year old daughter at one go.

An ex-wife of Roman Abramovich, Russia's richest man, said in an interview with the 2008 senior Chanel custom show in spring and summer. I like to mix the uniform with the advanced garments.

In addition, Valentino is proud of having a Russian customer who orders 5 to 10 uniforms every season.