Improving Technology And Brand Contribution Depends On Innovation Driven.

President Du Yuzhou proposed that the current garment industry should increase the contribution rate of science and technology and the contribution rate of the brand by innovation drive, of which innovation is the key, and the two contribution rate is the target of two specific aspects.

Two increase in contribution rate to increase added value

After China's accession to the WTO in 2001, the textile and garment industry has entered a new stage of development.

From 2001 to 2007, the number of employed persons above Designated Size in textile industry increased by 36%, the number of enterprises increased by 86%, the total amount of fiber processing increased by one time, sales revenue increased by 1.84 times, exports increased by 1.79 times, profits and taxes increased by 1.9 times, and added value increased 2.07 times.

President Du Yuzhou pointed out that from this series of figures, China's textile and garment industry units have reduced the number of fixed assets, creating value growth is greater than the growth of material consumption, which is a sign of industrial upgrading.

This is also achieved through the improvement of technology contribution rate and brand contribution rate.

Changing the way of development has become the core of the development of the whole industry. From a technical point of view, it is to develop new and high technology and pform and upgrade traditional industries. From fiber materials, processing technology, product innovation to marketing, it has a very direct relationship with modern high technology.

It has changed the ability of enterprise resource allocation and the efficiency of resource allocation, so that enterprises have creatively participated in the pnational network economy, and also changed their own creativity.

This is the embodiment of the contribution rate of science and technology.

A brand is not a trademark, but a trademark can only indicate who produced it. The brand marks whether the production and consumption have established friendly relations.

If consumers prefer your brand, then the brand will be valuable.

Further strengthening scientific and technological innovation and brand cultivation

"Accelerating the improvement of technology and brand contribution rate depends on innovation driven."

President Du Yuzhou said.

In 2007, the whole industry maintained a rapid development.

The number of workers increased by 4%, sales increased by 22%, profits increased by 36.99%, labor productivity increased by 21%, and added value increased by 27%. According to preliminary statistics, profits were 120 billion last year, with an average profit margin of 3.97%, an increase of 0.4 percentage points over the previous year.

At the same time, 7506 enterprises suffered losses and losses amounted to 11 billion 600 million.

Some enterprises say they can digest, they are very confident this year, and some enterprises feel very difficult.

Why is there a different attitude? In fact, despite many difficulties, the key to China's garment industry is not whether it can change the way of development when it is not in recession.

President Du Yuzhou said, "how to change the way of development, our train of thought is to strengthen scientific and technological innovation and brand cultivation, and increase the two contribution rate by innovation drive."

The textile industry association extended 120 mature technologies to the whole industry in March, including machinery and equipment, printing and dyeing wastewater treatment, new technology and new materials.

Refining the science and technology development outline announced by the industry in 2004, we put forward 192 specific goals for tackling key problems in production, education and research. More than half of them have entered the industrialization stage.

Research and development of high-tech fiber materials, differential materials, fiber processing technology, recycling technology and environmental treatment technology.

At the same time, we should not only study the technology of products, but also be familiar with the technology of marketing and management, such as information technology.

Why does Paris make a higher price than China? It's because Paris has a good brand atmosphere.

A good ecological atmosphere is an industrial resource allocation, production technology, marketing network, cultural roots and so on, which are all adapted to globalization.

Now, the localization of international brands is developing very fast, because it can solve the international brand's ecological environment in China and adapt to the requirements of China; internationalization of local brands is also an ecosystem.

In developing international markets, our enterprises should not only absorb the cultural nutrition of their own nation, but also absorb the nutrition of the world's multiculturalism. They should have both the spirit of the times and the traditional sense to meet the needs of pluralism.

China's clothing enterprises, if only a few enterprises do brand, other enterprises are engaged in extensive operation, the overall value will not go up.

The improvement of the overall value of Chinese clothing brands needs to strengthen the soft power of the whole industry. Whether big enterprises or small businesses, enterprises with annual sales of 10 billion or 50 million of them must have a culture of brand culture.

As a brand ecosystem, it is like a green space. There are towering trees, beautiful shrubs, and grass with strong vitality. Can this be done? Script src=>