North American Wind Leisure Wear Promotion Strategy Launched The First Batch Of Direct Stores Opened Sales Hot
Since its listing, China's top ten brand casual wear NAC North America has pioneered the concept of "franchise chain experts" and RDP (Reginal Differentictiong of Profitability/ regional differentiated win-win) business model and a series of innovative brand management models.
Within two years, the North American Wind brand has been developing rapidly and successfully in China's casual wear market.
At present, the NAC North American Wind stores nationwide have exceeded 350, covering twenty provinces and cities throughout the country.
After more than a year of market cultivation and brand development, at present, the NAC North American wind has accumulated a lot of practical experience in brand operation in production, design, logistics, operation and sales. The market layout of the whole country is gradually improving and the market operation mechanism is becoming more mature.
Combined with the national casual wear market environment and the development of its own brand market, North American casual wear has announced that it will vigorously implement the strategy of "brand direct marketing monopoly".
At present, its first dozens of Direct stores in Zhejiang, Jiangsu and other southeast coastal provinces have been opened. Due to the development of nearly two years, NAC North America brand merchandise and shop management has leapt to the leading level in the industry. The new NAC North American Wind 08 summer clothing product has been favored by many consumers, and sales of all the stores have continued to boom.
The perfect combination of direct brand development strategy and expert franchise chain strategy is another breakthrough innovation and development of NAC North American Wind brand management mode, which is conducive to further promoting the vision of "brand fast chain" and further enhancing the overall strength of the company.
At the same time, the company directly into the market sales terminals, can be more in-depth, more direct contact with the market, understand the actual market conditions, and work together with the franchisees in the forefront of the market, get first-hand information, through the market analysis to develop a more scientific, more comprehensive and detailed overall market development strategy and guidance ideas, in order to better serve the franchisee, to achieve the win-win goal of the company and franchisees.
The pattern of clothing chain monopoly is a mainstream model of brand clothing sales, and the combination of direct and franchise stores is the main business form of the current pattern of clothing monopoly in China.
The strong combination of the two will help to optimize the overall allocation of resources and enhance closer communication between companies and franchisees.
NAC North American Wind stores are implanted in the market, and join hands with franchisees to work together to realize the rapid development of North American wind business.
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