Chinese Clothing -- Chinese Luxury Goods

The Chinese dress represents the dress of the Chinese national spirit.

Since the beginning of Confucius, the Chinese people have advocated that clothes should conform to the requirements of "ritual", so as to reflect the order and self-cultivation of the rank.

Unfortunately, after thousands of years of evolution, the Chinese dress has broken down.

Looking east, we can see that many countries have their own national clothes and dresses as identification symbols, like kimono in Japan, Hanfu in South Korea, sari in India, and gowns in Vietnam.

However, as a Chinese nation with five thousand years of civilization, there is no uniform dress for its own country today, which is a great pity for our whole country.

In April 9, 2008, "China's first luxury brand" NE TIGER (northeast tiger) released a series of high-end customized Chinese clothing in Hongkong. In April 13th, on the "Asian Economic Forum" held in Boao, the series of NE TIGER high customization made Chinese dignitaries, business leaders and famous scholars again appreciate the Chinese costume culture.

Chinese clothing as a Chinese luxury goods is gradually recognized by Europe, and this arduous process obviously needs Zhang Zhifeng's credit.

Misunderstood costumes

As an increasingly large and attractive luxury market, China seems to have unlimited opportunities, but there is always a bottleneck that is difficult to break through, that is, the cognitive problem of consumer groups.

Many Chinese consumers have worshiped the luxury of foreign luxury, but the Chinese brand is a bystander.

This is not only a misunderstanding of Chinese clothing, but also an illusion of Chinese luxury goods.

This is probably one of the important reasons that have always affected the recognition of Chinese clothes. It is also a big trouble for Chinese designers. They are not so beautiful as Chinese clothes.

Zhang Zhifeng, the founder of NE-TIGER, of course, has a headache.

In fact, luxury goods are not only expensive goods but also "create pleasant and comfortable things".

Only by truly understanding the concept and culture advocated by luxury goods can we turn the process of buying and selling gold into an instant and joyful process, which is the real luxury way for luxury goods.

Obviously, if Chinese clothes are truly based on the world, there is no lack of such an independent life.

Zhang Zhifeng captured the "conspicuous luxury consumption is becoming a social symbol of the pition from the rich to the new class".

He also realized that luxury goods can be antiques or advance with the times, but luxury goods that are not combined with fashion can only become works of art or exhibits.

If we do not keep pace with the times, young people will not like it.

Clothes can only be worn by mother mulberry.

This is obviously not what he wants to see as a designer of Chinese dress.

Revival and new development

Since luxury is the most important thing for Contemporary Chinese people, it is not just merchandise, but attitude towards life.

Then why not advocate a unique culture, let the Chinese clothes represent a specific way of life at the same time with the introverted East and Western enthusiasm, advocating positive life meaning and endless civilization progress?

Through years of combing and digging, Zhang Zhifeng finally started his own "national costume" Renaissance and new journey.

Objectively speaking, it is impossible for a Chinese dress to be revived if it is not based on the exploration and reconstruction of the broad and profound traditional culture.

This revival is not a return to the ancients, but a modern aesthetic and an international perspective to extract the most vital nutrients in the treasures of Chinese civilization.

Zhang Zhifeng's Chinese costume is rooted in China's heavy traditional culture, and has been inherited and developed on the basis of traditional interpretation and re creation. This makes Chinese dress culture revitalization in the Renaissance.

In fact, before the international fashion industry, there was a strong wind of Chinese clothing.

However, Westerners' view of China is mostly based on cultural appearance. They are accustomed to putting Chinese traditional costume elements on the surface of design, so it is difficult to go deep into the essence of Chinese dress culture to explore.

Although this can achieve a temporary trend, it is difficult to become a classic.

Although Zhang Zhifeng was born as a Chinese designer, he created a unique cultural connotation by integrating the unique Chinese history and culture into the brand because of his inherent advantages.

Because he is based on the exploration and reconstruction of China's extensive and profound traditional culture.

But this kind of exploration and reconstruction is not simply to embellish the Chinese elements, but to take Oriental civilization as the main body and use western culture for our own use.

Because the shock of Chinese clothing comes from the soul of the designer, and 5000 years of Chinese civilization provide a continuous supply of nutrients for Chinese designers.

This is the advantage of Chinese designers, and also the pride of Chinese people. It is also the core competitiveness of Chinese brands.

The lonely heart behind the Chinese dress

Of course, it is definitely necessary to concentrate on making a Chinese dress. As a luxury product, it needs less and more.

This requires designers to be tolerant of loneliness, otherwise they will become mass goods if they are careless.

This is probably the last thing a Chinese designer wants to see.

Zhang Zhifeng had a very deep experience in this. He never asked celebrities to speak for himself. He thought it was "a sign of self doubt. After all, Chinese clothes should be moved by clothes, not by people."

Even one of the most important marketing tools of Chinese clothing, terminal marketing, he dare not take lightly.

Chinese clothing itself needs the kind of noble experience to display its own gorgeous, so his terminal marketing has always maintained the "top private club" such a rare order of magnitude.

With the arrival of the 2008 Beijing Olympic Games, the designers of Chinese clothing will face greater opportunities and challenges.

Zhang Zhifeng said: "as a Chinese fashion designer, I have the privilege to show" Chinese style "to the world at this special moment and show the splendid Chinese clothing culture. I feel honored and responsible.

Obviously, in the hearts of many Chinese designers, Chinese clothes are not only Chinese, script src=>