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Converging Mainstream Fashion And Inheriting National Culture

2008/6/5 17:50:00 49

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Converging mainstream fashion and inheriting national culture

Interview with Wang Wei, general manager of Beijing red powder and purple Garments Co., Ltd.

In Beijing, red powder and purple Clothing Co., Ltd. met with general manager Wang, the first impression she gave me was a diligent and dedicated female boss, and also a tender woman.

Reporter: it's not easy to be a brand. It's harder to be an excellent famous brand. I know you've been designing it all the time. Why did you choose to be a hard way to be a brand later?

Wang Wei: creating the brand of "red, pink, purple and fine" and creating our own brand, of course, is a process full of hardships and happiness.

I remember Pierre Cardin once said: "a successful designer should be a successful businessman first, because the market is the ultimate stage of accomplishments."

For me, choices are more important than results.

Making clothes is my favorite. Making brand clothes is a publicity of my personality.

Reporter: what do you think is the future of Chinese clothing?

Wang Wei: as early as 20 years ago, the Chinese fashion industry put forward the proposal of "nationalization of fashion". At that time, the fashion designers were showing off their designs, which not only embodied the history of Chinese traditional culture, but also had the modern form aesthetic feeling.

Today, this undoubtedly provides a clear direction for the development of the "Chinese style" garment industry.

What we need to do now is how to turn the "national" into the "world" and "red, pink and purple" are constantly exploring.

Reporter: now we all say that the clothing is not good enough, and we also notice that the phenomenon of homogenization in the clothing market is getting more and more serious. How do you understand the brand?

Wang: now the era is an era of shaping personality rather than an era of stereotypes. The highest form of design is to create quality products. "Red and purple" adhere to their brand characteristics, and create high-quality brands with personalized design.

Reporter: red powder and purple Jia is a model for garment enterprises to go out. Is this mode an option for the domestic garment industry?

Wang: we should admit that the road of "going out" of Chinese clothing is still long, and we can successfully step out of this step, because we have chosen the carrier of Chinese traditional dress culture, and also benefited from "red powder and purple Jia" with a professional and high-level team.

"Red and purple" fashion clothing products have been sold to China, Hongkong, France, Australia, Italy, Ireland, Singapore, Malaysia and other countries and regions.

We hope to provide a way of thinking for our domestic counterparts through our practice, and we are more willing to share our successes and experiences with peers.

Reporter: now is the era of marketing. How much do you think the role of marketing is for the apparel industry?

Wang: we should admit that in the clothing industry, the brand name of foreign brands has obviously overshadowed domestic brands.

On the one hand, the brand awareness of domestic clothing is not strong, and the market awareness is not high. On the other hand, the marketing methods and market operation level of foreign brands are better than that of domestic garment enterprises, which is more competitive than domestic clothing brands.

How to carry out the expansion of brand culture and the development of brand concept in the rapidly developing garment industry through the embodiment of clothing brand awareness, the mining of brand connotation and the innovation of brand marketing mode, thus changing the appearance of China's "big country of production and small brands", is a common exploration and striving by our apparel industry.

Reporter: we noticed that you also participated in this year's Expo. How do you feel about it?

Wang: the annual clothing Expo has become a fashion brand event.

Here I have several suggestions for customers everywhere: first, pay attention to the market positioning of the selected clothing brands.

Second, whether the clothing style is suitable for local consumers should be focused on.

Third, how much local operating costs, how much profit space, understanding of the development of enterprises, marketing level, after-sales service and so on, these are factors that can not be ignored.