20 Experiences Of SEO Optimization For E-Commerce Websites

Influenced by all of you, I am not too busy today to write about my experience in e-commerce websites.

I have been doing e-commerce for more than four years. How do you do the website?

1. website static is very necessary, URL will be converted to HTML, HTM format, links as far as possible without question mark.

Of course, if the website is doing well in other aspects, dynamic links can also get high ranking, but remember that the key words in URL must be in front of the question mark.

2. using Google Webmaster tools to submit sitemap can really increase the speed of website collection.

3. Digg is a shortcut for quick web site collection. I once had a website on Digg, and it was included in about 15 minutes.

Unfortunately, I didn't quite understand it at that time, even with more than 200 pages of Digg, the website has been sealed by Digg.

Just Digg once in a while.

4. the freight structure is very important in the structure of the B2C website. This is just mentioned in another post, because it depends on the API interface of express company, such as FedEx, DHL, UPS and so on, the freight returned is often not very normal, and it is very difficult to control.

Set up their own database, easy to adjust.

5. the purpose of promotion is to increase the external chain, first look at your competitors' external chain, then follow copy right.

How to send links? Not chaos, but through Google search you want to promote the product name, find relevant forums or blog, targeted hair on the line.

This is also a skill. Don't spam links. You'd better let others get some useful guidance from your reply.

Or recommend your website to others in a neutral position.

6. blog group construction, free of charge, you can also rent foreign space, use WordPress to do.

7. Craiglist is still very useful. Be careful not to use the same mailbox in the same place.

8. conditional, independent host, independent IP.

Server systems use Linux, Freebsd or Debian. Do not use Windows..

9. the website is rich in content and updated in time.

About us, FAQ, contact us, terms and conditions, and so on.

The best picture and appearance.

10. website design to Europe and the United States, do not use flash, less pictures, text link is good.

Simple style, bright colors, clear classification, primary and secondary distinctly.

11. open Livechat, use the mailbox with website domain name, support helpdesk.

12. purchase certification.

SSL can use Verisign, other available Truste and Hackersafe.

13. payment and pportation modes are varied. At least support PayPal, WesternUnion or Moneygram.

In terms of express delivery, FedEx, DHL and UPS are enough.

You can also choose EMS or something.

14. the background of the picture is preferably pure white. Don't make a mess.

15. daily analysis log, recommend tool Xlogan.

See what key words the customer finds through you, then focus on promotion.

16. make good use of newsletter function and send product information regularly.

It is not necessary to use the form of HTML, simple text, as long as the key points, will still be effective.

17. professional English product description.

18. reasonable product typesetting.

There are more functions related to product recommendation.

Reviews can be built by themselves, so that customers can watch the excitement.

19. forum can be done, at least to increase the internal chain or external chain, and vBulletin itself is optimized well, SEO is very good.

20. payment is confirmed in time, timely delivery, timely reply by mail, timely after sale.