Search Engine Marketing Is The Most Advanced Marketing.

"Baidu's success is because we have created new business needs for the enterprise to achieve Baidu's own rapid development.

From a global perspective, the help of the Internet is largely achieved by search engines.

Search engine marketing has become the most effective means of enterprise marketing.

This is the latest judgment of Baidu CEO Robin Li at the new China Economic Summit Forum recently.

Robin Li also introduced the mainstream trend of marketing mode from foreign enterprises. "From a global perspective, more and more European and American enterprises have integrated the search and marketing related work in a new Department, called SEM (SearchEn-gineMarketing), which is the search and marketing department. I saw a lot of enterprises in Japan and the United States set up search engine marketing department."

"In my opinion, a few years later, every Chinese enterprise's market department will also have a SEM Department (search engine marketing department)," Robin Li said optimistically.

Robin Li further explained, "search technology is changing the two core sectors of an enterprise: the market department and the sales department.

The market and sales department can use search engines to make more effective marketing communication to potential customers, directly acquire more new customers and new orders, and realize the dream of staying at home and sitting on business opportunities.

Robin Li also pointed out that "our business customers in China, and even some traditional manufacturing enterprises, are beginning to develop in this direction. A search marketing and online promotion department has been set up to capture the business needs of potential customers."

Shu Xun, director of marketing department of Baidu, has also interpreted the way of search engine marketing: "Baidu marketing can help enterprises better understand customers, find customers and win customers.

Baidu marketing brings a deep but silent marketing revolution to enterprises, which is making thousands of enterprises' marketing efficiency and marketing capability enter an unprecedented new height.

"With Baidu's marketing platform, our orders have increased by more than 20 times."

Wu Xiaoai has always had a dream of starting a business alone.

A few years ago, Wu Xiaoai resolutely went to sea, gathered a group of outstanding technical personnel and friends, and set up Wuhan Eyre Electric Technology Co., Ltd.

This is a high-tech enterprise specializing in the production and operation of high-voltage power test equipment. It mainly develops high-voltage power test equipment and power supply, power test instruments, electrical measuring instruments and other products, and is widely used in power, water conservancy, petroleum and other industries.

"Baidu has helped us solve a lot of marketing difficulties."

Wu Xiaoai said.

According to introducing, although Eyre company has good technical personnel, the quality of product development is very good, but in the past few years has been experiencing the bottleneck of marketing. "We are also trying to print and distribute products brochures, landing on the large and small websites of the whole country, but in general, the effect is very small, and it is only confined to the Wuhan area."

Some friends suggested that Wu Xiaoai could use Baidu to promote products.

In September 2006, Wu Xiaoai adopted Baidu's bid ranking business.

Wu Xiaoai recalled that after adopting Baidu's bid ranking business, the effect was beyond his expectation. "Business development is really a great leap forward."

Baidu's customer service work also makes Wu Xiaoai satisfied, Baidu customer service personnel often work overtime to help him solve problems, but also helps him pay attention to the promotion effect of keywords, and puts forward the key words optimization and promotion plan.

"With the Baidu marketing platform, our orders increased by more than 20 times." Wu Xiaoai remembered that he had just joined the Baidu platform for less than a month. A high-tech enterprise in the Xi'an hi tech park found Eyre electric through Baidu. After that, after the field trip to Wuhan, he ordered the precision voltage pformer for experiment.

"With the Baidu platform, many customers across the country find us through Baidu.

Moreover, business in Shandong, Xinjiang, Guangxi, Hunan, Liaoning and other places has also started, forming a gratifying situation centered on Hubei and opening up the whole nation's business.

Wu Xiaoai said.

Now, Baidu is helping Eyre electric become a national brand from regional brand.

Wu Xiaoai also recommends the use of Baidu to his friends. Wu, in fact, points out: "for the newly established enterprises, we need to open up the situation quickly. Baidu promotion is a good choice."

Baidu marketing, a good helper

Wuhan Zheng Xing He optoelectronics Co., Ltd. is a newly established enterprise. Yan Zheng is one of the partners of Wuhan Zheng Xing He photoelectric Co. Ltd. and has also tasted the sweetness of opening up the business situation with Baidu.

At the beginning of 2007, Yan government relied on his accumulated experience and connections in the industry to start his own business.

However, the fierce competition in the industry and the difficulty of customer development have also made the business pressure of the newly appointed boss feel very small.

Yan Zheng thought of the key to success in consulting with other entrepreneurial companies of the same type.

"I have a good relationship with some of the same types of companies, and I have a chat with them and find that they are doing marketing promotion with Baidu. The result is good."

Therefore, Yan Zheng took the initiative to find Baidu and began his new attempt in Internet marketing.

"It was not long before the contract was signed with Baidu, and the phone came.

It's a bit exaggerated to say that the phone keeps ringing every day.

"However, the number of inquire calls has increased significantly," Yan said honestly.

These three months are the obvious off-season for our industry, but through Baidu, we have made two or three lists, and many of them are in contact now.

After all, if we can't find Baidu, we can't do it to see ourselves.

What surprised him was a client from Tianmen, Hubei.

"My hometown is in Tianmen. I didn't expect it, script src=>.