Hand In Hand Ali, Pformation Pilot - Today'S Child Wang Innovation And Change Has New Moves!

In the past year or so, there may be no more words than "new retail".

In the past ten years, the concept of "Internet +" and "O2O" has brought the traditional industry to the cold winter. In October 2016, Ma Yun said, "in the next ten or twenty years, there is no new e-commerce."

Nowadays, the wind and waves of new retailing are getting more and more prosperous.

To seize the draught and keep pace with the times, embracing new retail has become the choice of many enterprises.

Brands are also exploring smart stores to unlock new retail outlets.

Along the way, the king of Tong Wang, who seeks innovation and change, wants to take the lead in the wind.

New retail, a strong agent for the development of the clothing industry?

With the continuous development of China's economy and technology, the proportion of consumer spending on clothing products is increasing year by year.

According to the relevant data, the per capita clothing consumption expenditure of urban residents increased from 1165.91 yuan to 1701.13 yuan in 2008-2015 years, and it was predicted to be in 2018.

Retail sales will reach 2 trillion and 100 billion yuan, equivalent to 1.56 times 15 years.

For the consumption concept and purchasing power, the millennial generation is the main force.

"Individuality, independence and pluralism" are the common characteristics of the millennial generation.

In China, there are about 415 million generation millennials, accounting for 31% of the total population. Their average annual income is expected to increase from US $5900 in 2014 to US $13 thousand in 2024.

In the future, only when we seize the core consumer groups, can we win the market.

As we all know, traffic is the lifeblood of a physical store.

Faced with such a huge

How to introduce the millennial generation into the shop and develop into a loyal customer has become a major task for apparel enterprises.

At the present stage, the marketing mode of traditional terminal stores is absolutely not acceptable.

At this point, the emergence of new retail will undoubtedly indicate the direction of the pformation and development of the entity store.

Pu Xinquan, founder of today's children's brand

Adhering to the business philosophy of "customers are the only retail outlets", Wang Tong Wang has always advocated the development of terminal stores and insisted on being a retail oriented fashion company.

Facing the growing new retail business, Pu Xinquan, founder of this brand, pointed out that the term "new retailing" is not just a bonus, but a reconstruction of the underlying logic of the whole business. It also brings more possibilities for the future development of this industry.

It is reported that three years ago, only 17% of Chinese consumers wanted to know the inventory of products in the physical store before going to the physical store. After a year, this proportion doubled.

Similarly, the proportion of consumers wishing to buy products out of stock in other outlets has increased more than doubled.

To this end, Pu chief said that all the strategic layout of the future Tong Wang will be guided by retail and seize opportunities for pformation. The future online and offline will be synchronized and integrated.

In the turbulent market, only by keeping pace with the pace of the times and updating and restarting at any time can we not become the abandoned son of the times.

In Puchang's view, whether it is children's clothing or adult clothing market, the trend of future development must be new retail.

In the past, online and offline industries were developing and competing with each other. But in 2016, the landing of new retail concept brought new ideas for the development of the garment industry.

New boy retail training

In order to better promote the pformation of enterprises and cater to the market development trend, today Tong Wang will also try new retail outlets.

According to Pu, there are dozens of stores that are trying out new retail intelligence stores this year, and Ali's new retail cooperation is also in full swing.

Pu stressed that the millennial generation has become the main consumer group, and they have higher requirements for brand innovation, product experience and service sense of purchase. Therefore, the development of enterprises needs continuous innovation, shop design and business.

New boy retail training

At present,

Of

The image of retail stores has been refined and refined according to brand positioning. The system of shops, such as POS and EIP, has been upgraded. Some stores have also used Tmall tools to form new retail stores.

Today's children's spring dress static ordering site

Undoubtedly, digitalization is driving brand change faster and faster, stimulating the innovation of business mode.

In this era of new concepts, new technologies and new technologies, consumer preferences are changing, retail markets are changing, and the future is unpredictable.

But always walking in the forefront of the market and grasping the draught, we must be the darling of the market.