What Color Should I Wear In 2019?

The popular colors of spring and summer are orange red and bright yellow and pink. The current fashion week in New York has confirmed this trend.

However,

The habit of too much reliance on data prediction is killing creativity in this field.

Color 2019 popular color in spring

In September 10th,

The 2019 spring color trend report was released. A total of 12 colors were selected, mainly red, yellow and orange. Green, blue and Brown were also listed.

Leatrice Eiseman, executive director of CAITONG, said that from a psychological point of view, these popular colors represent confidence, cheer and happiness, which help to better integrate high fashion with street style.

The 2019 spring and summer New York fashion week is underlining these predictions, and many brands are "hitting the color".

CAITONG 2019 12 trends in color trends in spring

As a professional color standard and digital solution provider, CAITONG has been forecasting the fashion color for second years since 2000, and will predict the fashion color in spring next year in September.

All color related industries can refer to this trend, which is why people often see a certain number of colors every once in a while.

2018 represents the violet light of creativity and imagination, 2017 is the symbol of hope and vitality of green, and 2016 is the quiet blue and quartz powder that almost dominates the cosmetics packaging.

Highly sensitive to color.

More attention should be paid to this kind of forecast, not only by CAITONG, but also by the reports of trend forecasting institutions such as WGSN.

The brand wants to know the color that consumers are most interested in.

, texture, textiles, print, graphics and other design elements.

However, we all refer to the negative results of the same trend, and it is obvious that there are many designs with shapes, colors and themes similar to the market.

Because there are too many or even unable to distinguish whether it is intentional plagiarism, there are many legal disputes among brands.

With the development of this situation, "trend prediction" has evolved into "trend manipulation". The prediction report has become the source of inspiration for designers, and has lost its own thinking.

"This is because people always need a confirmation. Even if Zara develops so well, it still needs to refer to the design of others."

An anonymous employee of Cai Tong has said.

If we look at this problem from a more macroscopic perspective, we will find that nowadays consumer goods have such an attitude.

Brand development standards are biased towards consumer demand, and in the long run, brands are increasingly reluctant to take risks and blindly cater to whimsical consumers.

This is more common among listed companies, as is the clothing industry.

Washington Post columnist Robin Givhan wrote that

The large number of pockets and old shoes just proves this point.

Of course, for people who hold the view that business is prior to art, it is by no means a wrong decision to rely on information data.

But it is not always true for people who are devoted to artistic creation. "The pressure of algorithm design is too great," says New York Times fashion writer Vanessa Friedman. "We are too familiar with consumer habits, which leads to a bias, that is, to give people what they want."

It may be a safe choice, and products can be sold better.

But this trend runs counter to the original intention of the fashion design community - before people see it, give them something they never knew they wanted or could not imagine.