Why Is Fashion Ugly And Popular?

It is always remembered for a movie "Queen of Prada wearing" for many people who are fashion enlightenment. Intern Andy first entered the company, dressed in her big blue sweater, puzzled at the editor of the Miranda editor and the crowd for the cover of the next magazine cover in her eyes. With a scorn smile, Miranda stopped her work and said to Andy:

"You chose your bloated blue sweater from your wardrobe, trying to tell the whole world that you are serious about yourself and the people you are responsible for, and do not care about those superficial things. Little do you know that the blue color on your body is a commodity that has been spanformed into the mass production line through countless designers' works, and the work and expenses behind it are innumerable. You think you are Latest fashion An exception to the industry is that you are wearing the sweaters that you have mocked in this room.

The old fashions, as Miranda said, are always led by fashion.

But the prevailing trend seems to be against all contemporary aesthetic rules. The elements that were once despised by the fashion industry: waist bags, cave shoes, ranch skirts and daddy shoes, are now spanformed into one. Trend makers A single product.

This is undoubtedly a provocation against the initiation of aesthetics. When conservative people often see the latest publicity photos on instagram, they can't help but recall that this is just a joke. However, designers will not design products for fun. brand Profit.

At first glance, people who see lazy, unaesthetic and controversial fashions will eventually be consumed by consumers because they are comfortable, familiar, seasonable and practical. Correct aesthetics seems to be less important here, and a discerning vision can naturally adapt to all kinds of aesthetics. These are just like the clothes that we now feel like holes in jeans, Oversize, and the clothes are normal. They just need some time to wash and wait patiently.

This trend of "ugly is beautiful" seems to have started in 2013, with the popularity of the park's shoes. This pair of shoes is regarded as a synonym for sloppy. In the spring and summer of 2013, the fashion world was crazy when Celine Philo Phoebe, the soul of the leader, reinvented the classic brand from Germany. The pair was redesigned with a retail price of $900. People saw different things, and they burst their brains to stand out.

Soon after, we saw stars wearing in magazines. birkenstock It appears in fashion magazines. For example, the actress Milla Jovovich, in the Vogue magazine, wore a picture of neutral white and white trousers, and black boots, without any violation. You may even think silently that I also want to be a girl of this style.

Who can resist this trend? These are often seen as "ugly" objects. After details of the spanformation and joint marketing strategy, not only the price has been doubled from the original 120 dollars, but sales volume is also increasing. The fashionable fashion of the park's shoes is the best example of today's "anti fashion" trend. These slippers, which are now spanformed by various fashion elements, have been far away from their original outdoors hike's original intention and become a comfortable and durable fashion element.

The company sold only 10 million pairs of shoes in the world in 2012, and sold 25 million in 2017.

The same story happens on sneakers. In Agam's story, the ugly and lazy sports shoes were misappropriated by Balenciaga and Maison Margiela, and became a fashionable single item that was in short supply at a high price (Triple S costs up to 895 dollars, and Margiela was more than 1645 dollars).

How did this trend of "ugly" glory come into being? From the late 1990s Prada's indifferent color skirt series, and then to the short-lived 2013, the pursuit of anti trend and minimalism of the cold Normcore trend has made the humble clothes a fashion. In today's ugly aesthetics, add a bit of old daddy's elements, mix a bit of false perfectionism from the instagram era, and put in some elements that have never been favored by fashion, and create Vetements, Balenciaga, Y/Project and Gucci, which are popular brands in the fashion industry to challenge women's aesthetic and gender ambiguity.

In the past, we always felt that luxury was a symbol of women, such as a beautiful handbag and a soft cashmere sweater. However, today's popular luxury goods are on the contrary, they all lack the feminine elements of traditional luxury goods. No pretense, no disguise, no sex, popularity is their pronoun.

All this is announcing that the elite of fashion has given up to the masses. Fashion exchanges with the public. Nowadays, it is more like consumers are leading fashion. Just like the example of the park's shoes, designers now think: if people choose to wear the park's shoes, then I will have a place in the market. I will design it into velvet material and add jewelry to the market according to the feedback of consumers. In other words, the people who create ugly fashion phenomenon today are ourselves.

Givenchy and Gucci have launched this year's bath slippers with Logo. The same design may cost only $10 at WAL-MART. Do you buy the original style or the designer's improved slippers? I think most people do not have the courage to wear the version that WAL-MART has no name. Coupled with the brand design and Logo version, it seems that there is the gold lettered certification of the designer.

Just like today's idea that waist bags will not be associated with greasy middle-aged roadside vendors in the 90s, today's fashion people love to use their pockets because they can put mobile phones on their bodies and release your hands.

Ugly fashion, ten thousand steps, is based on practicality.