The Thing In The Clothing Industry Is Inventory, Loss And Quality.

No matter what big news is there at home and abroad, what are the big events last week?

Seven wolves released the 2018 semi annual report.

During the reporting period, the company achieved operating income of 1 billion 459 million, an increase of 13.83% over the same period, net profit of 135 million, an increase of 10.49% over the previous year, and net profit of 80 million 473 thousand and 500 after deducting non profits, down 6.15% from the same period last year.

It has been noted that the company's cash flow has been a problem when both revenue and net profit have gone up.

The net cash flow generated by the company's business activities during the reporting period was -1.14 billion, down 283.65% from 62 million 225 thousand and 100 in the same period last year.

This website says: "seven wolves" as a well-known brand old men's clothing in the domestic men's wear market occupy a certain market share, with the upgrading of the market, began to layout the international light luxury clothing area.

At the end of last year, seven wolves cost 320 million of the internationally renowned light luxury brand Karl Lagerfeld in the Greater China region, but the acquisition did not contribute to profitability. Its operating company continued to lose 22 million 800 thousand yuan in the first half of this year.

In this area, the seven wolves apparently encountered obstacles, resulting in a decline in net profit in the first half of this year.

Shoe brand 73Hours with its own flow rate

Recently, BELLE has also held the luxury brand 73Hours, enriching its brand matrix, opening up light luxury fashion business and providing consumers with more diversified choices.

The paction is the second acquisition after the privatization of BELLE. After the paction, 73Hours continues to maintain its brand independent operation. The second paction is the first one.

Unlike traditional footwear brands, 73Hours has been selling online and offline from the very beginning, maintaining a new frequency every week, and expanding its influence through social media.

BELLE group delisted in July 2017 and was purchased by consortium of HK $53 billion 100 million, led by Gao Ling group, CDH investment and BELLE international executive director.

After the delisting, BELLE also did quite a lot in 2018. In addition to the fashion brand intial and the holding luxury luxury shoes brand 73Hours, which enriched its brand matrix, BELLE explored and widened the business boundary of the group, explored digital pformation, continued to supplement new blood to meet the diversified market demand of consumption, and demanded new growth power.

Nine Mu Wang multi brand stable growth, cross-border sports marketing aimed at overseas markets.

In August 29th, nine Mu Wang released the first half of 2018.

The operating income during the reporting period was 1 billion 260 million yuan, an increase of 10.68% over the same period last year, and net profit of 260 million yuan, an increase of 17.10% over the same period last year. The net profit from non recurring gains and losses attributable to shareholders of listed companies was 246 million yuan, an increase of 13.73% compared with last year.

Zhongfu said: in the great environment of the millennial generation becoming the main force of consumption, they pursued their individuality.

And younger, Wang Mu Wang expanded the number of brands through acquisitions, improved the style of clothing, expanded the age segment, and met the diversified needs of consumers.

Through the way of multi brand layout, the success of King Mu Wang has been achieved.

In addition, nine Mu Wang has independently developed the sales platform, nine Mu Wang E shopping center, and constantly improved the new media marketing mode. Now cross-border sports marketing also reveals the ambition to open the international market.

Along with Tencent to build digital fashion industry group

On August 30th, "the smart retailing strategy release and the 2019 autumn and Winter Conference", the chairman of the company, Shen Dong day, pointed out that the company will join hands with Tencent to carry out cooperation at various levels, and strive to build the group into a digital fashion industry group in 2020.

More details of strategy and deployment of the new model of smart retailing are gradually emerging.

The network said: compared with the traditional retail mode, the electricity supplier business mode has obvious advantages, and the main business of the company continues to upgrade and expand, with the help of the digital and traffic advantages of LAN Zi, to create the industrial ecological chain.

We are actively developing and creating fashionable domestic dress, medical beauty, green baby, cosmetics and so on.

With the help of digital technology, we have entered into a new era of smart retailing.

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The four major areas of cosmetics, beauty and beauty are the contributions of the fashion industry.

In the evening of August 31st, the company announced that it would invest in the establishment of a joint venture with Belgian designer Jean-Paul Knott, and manage Belgian designer JeanPaulKnott in Greater China (mainland, Hong Kong, Macao and Taiwan).

He invested RMB 8 million yuan in currency capital and held 80% equity in joint ventures. Jean-Paul Knott invested 2 million yuan in intellectual property rights and held 20% equity in joint ventures.

After the establishment of a joint venture, the Belgian designer brand JeanPaulKnott will be managed in Greater China (mainland, Hong Kong, Macao and Taiwan).

It is said that the multi brand synergy advantage formed by the group has gradually manifested itself.

In the past, she has acquired high-end German dress brand Laur, l, American light luxury brand Ed Hardy, French light luxury designer brand IRO Paris, American designer brand VIVIENNE TAM, from single brand women's clothing enterprises to run multi brand fashion groups, and has further promoted the strategic goal of "becoming an internationally competitive high fashion brand group".

The half year report released by 600398.SH in August 29th showed that in the first half of 2018, Hai Lan's business income reached 10 billion 14 million yuan, an increase of 8.23% over the same period last year. The net profit attributable to shareholders of listed companies was 2 billion 66 million yuan, an increase of 10.20% over the same period last year, and the net cash flow generated by operating activities was 840 million yuan, up 58.51% over the same period last year.

In the first half of the year, the inventory balance of Hai Lan's household was 9 billion 26 million yuan, and the provision for depreciation was 202 million yuan, accounting for only 2.23% of the book balance of Hai Lan's household cargo.

Nevertheless, the book value of Hai Lan's household rose from 8 billion 493 million yuan at the end of last year to 8 billion 825 million yuan.

It is said that inventory problem is a problem that enterprises have always been unable to avoid.

The inventory of Hai Lan's home has remained high. Its inventory was 9 billion 580 million yuan in 2015, and its inventory dropped to 8 billion 632 million yuan in 2016. Its inventory reached 8 billion 492 million yuan at the end of 2017. This inventory data is much higher than that of its peers, and there has been no suitable way to alleviate its inventory problems.

In the great era of pformation and upgrading, Hai Lan's family wants to realize the pformation thoroughly. There are still many aspects to be adjusted.

UNIQLO layout Asian and foreign markets in Asia and Korea at the same time, global implementation of innovation initiatives

According to Nikkei Chinese news network, Japan's fast retailing group's UNIQLO will open stores in Asia and Oceania outside China and South Korea.

In the 5 years from 2017 to 2022 fiscal year (August 2022), UNIQLO plans to increase the number of stores in this region to 2.5 times in 2017 to 400, according to Guo Lai Cong, executive director of the Asia and Oceania business group.

In Asia and Oceania outside China and South Korea, UNIQLO has now entered 6 countries, including Singapore, Thailand, Philippines, Malaysia, Indonesia and Australia, and has opened 163 stores in these 6 countries (up to August 2017).

Next, UNIQLO will enter the India market in 2019.

Said: the overseas market represented by China is becoming the key driving force for the growth of UNIQLO's performance. Apart from the Sino Korean market, UNIQLO has developed the market potential of other Asian countries and is ready to expand its stores.

UNIQLO had previously been more involved in the local shopping center, and now it is ready to open more forms of stores.

The Asian and Oceania regions outside China and Korea will become potential markets with an annual growth rate of about 30%, and plan to increase sales to 300 billion yen or more (about 18 billion 300 million yuan) in fiscal year 2022, according to UNIQLO officials.

UNIQLO wants to become the world's first fashion group with the help of Asian market growth.

First of all, let's learn about H&M.

Nike Nike brand's online Barack Ras headgear has been widely criticized for promoting gangs culture and making profits.

This product is a product of the brand and Alyx, a fashion designer Alyx created by British designer Matthew Williams, which has been removed from the website by the brand.

Some netizens pointed out that Nike Nike's headgear is not unreasonable, because skiing, cold weather training and even cold need to be used.

Most people, however, are especially unhappy with the brand using black models to demonstrate the head covering of the whole head and neck, exposing their eyes only. They believe that the image presented will enhance racial prejudice.

In view of the fact that H&M racism began to spread around the world eight months ago and became a violent act in South Africa, Nike Inc. Nike group decided to halt the operation of 11 local stores.

Race issues have always been a sensitive topic in South Africa. The fast fashion brand has evolved into violent behavior by letting black boy models wear a cool coolest monkey in the jungle.

This time, Nike stopped the operation of 11 local stores because of its warning, and issued a statement to reiterate their opposition to discrimination and always strive to promote racial diversity, tolerance and respect.

H&M works with WWF to launch a new sustainable children's wear series

H&M collaborate with the World Wide Fund for nature and launches children's clothing series. This series of children's clothing is inspired by wild animals, and contains patterns such as tigers, snow leopards, polar bears, whale, elephants and penguins to emphasize the plight of these species.

The brand new sustainable children's wear series is specially designed for infants and children under 14 years of age. The series includes comfortable and casual sweatshirts, soft skinned tights, and lively and interesting hooded dresses.

Said: H&M has launched a series of clothing in collaboration with WWF in 2010 and 2016 to make continuous efforts for the fashion industry to achieve sustainable development.

And H&M has been burst out to solve the backlog of inventory, through combustion and other ways to eliminate inventory.

On the one hand, establishing a sustainable and environmentally friendly image while burning products and wasting resources and polluting the environment, H&M has "faced" its own sustainable development strategy.

But for the sake of brand image, it is better to burn and donate than to sell.

Lululemon double profit in the two quarter, China's electricity supplier sales increased by 200%

In the three months ended July 29th, the Canadian Yoga brand Lululemon Athletica Inc. achieved a net income of $723 million 500 thousand in the two quarter, better than the $667 million 400 thousand expected in the market, and 24.5% higher than the 581 million 100 thousand US dollars in the same period last year.

Net profit increased 96.6% to $95 million 570 thousand compared to the same period last year. EPS rose from $0.36 in the same period last year to US $0.71, which is 45% higher than the market expected US $0.49.

Lululemon has rolled up a relatively high base, which has achieved rapid growth for second consecutive quarters and doubled profits. The group has raised its annual performance expectations again, laying a solid foundation and momentum for the new CEO who is less than ten days in office.

The Lululemon, which has pformed high-end yoga clothes into fashion trends in recent years, has continued to rise in the past five quarters. E-commerce websites have increased by more than 20%, and improved product supply and better brand and community construction have contributed to the volume of traffic.

In addition, Lululemon is continuing to invest more in stores and numbers to maximize its potential in Asia.

In August 14th, the General Administration of Customs issued the information on the safety risks of imported industrial products in July 2018. Among them, 7 brands of Gap brand clothes were found at the entry port customs for inspection and quarantine. There were 570 products including baby hoodies, girls' underwear and baby vests. It was learned that the relevant batches of products had been destroyed in accordance with the law.

In July 9th, the General Administration of Customs released the information on the safety risks of imported industrial products released in June 2018. 5 batches of Gap products imported from Gapu (Shanghai) Commercial Co., Ltd., a total of 10917 pieces of children's clothing, were found to be unqualified, dry fastness, color fastness and color fastness were not eligible.

On the "black list" of the General Administration of Customs recently, the frequency of Gap children's wear is slightly higher, and most of them are concentrated in the category of "children's wear" which requires higher safety standards, which makes consumers worried.

Said: in the adult clothing market as a whole is cold, fast fashion brands invariably regard the children's clothing market as the next force to restore the current decline.

Gap, a fast fashion giant, keeps increasing its children's clothing business and expanding its stores, but it also suffers from bottlenecks.

The development prospect of Gap children's clothing series with lower design and relatively general quality seems more and more difficult.