Many Clothing Brands Have Been Financing Clothing, Shoes And Hats, Or Become The Next Outlet.

Recently, the good clothes Bank of the community e-commerce platform announced the completion of several hundred million yuan B round of financing, Tencent leading investment, IDG, perilous peak Changqing, Yuan Yuan capital and other investment partners, Chong Ying capital as the exclusive financial adviser of the current round of financing.

And the financing from the good clothes warehouse once announced that the financing was less than a month ago.

In June 20th, good clothing library announced that it had won the 100 million yuan A round financing from IDG capital. It also obtained 50 million yuan angel financing of the dangerous peak Changqing and Yuan Yuan capital.

For a company founded for only one year, it is not clear how big the market will be in the future, but it is certain that the community electricity supplier has already stood on the draught.

Consumption escalation and market sinking

Founded in August 2017, it has been positioned as "S2b2C community mall" - a synergy system between platform, brand, WeChat, and consumers to speed up the turnover of goods and capital.

"At present, purchasing agents in the market are scattered individuals. There is no mature purchase channel, nor effective business management tools and business alliance organizations."

The founder and CEO Wu Qiang Qiang found the breakthrough point here.

As a former executive with 9 years of experience in Alibaba, Wu Qiang Qiang has rich experience in handling hundreds of millions of scale e-commerce platforms.

The good clothes bank model created by him can be understood as platform providing brand sourcing, logistics and after sales service for purchasing, buying and purchasing in the social relationship to connect consumers.

Each purchase and consumer group is equivalent to a small "mall".

The registered users of good clothes library can sell the goods on a single key to the WeChat friends circle.

Provide unified take price, shopping guide through WeChat friends order price difference gain, sales reach a certain goal can get good clothes library bonus.

"The open platform of large platform can not do deep commodity operation and goods operation. It needs someone to guide the brand to understand the new market, understand the new crowd, and recognize the new traffic.

"Spell" and "group" are just the beginning. There will be more games in the future. For example, in the community, you can vote for new products and brands.

In the community, information can be quickly communicated and communicated.

Wu Qiangqiang is confident of the future of the community electricity supplier.

From the rise of the good clothes store, we can see that the community business is advancing: the era of community electricity supplier 1 is a special circle of 9 yuan and 9, which is represented by a lot of friends. The 2 era is a "pull head" virus pmission mode represented by a collection of micro stores and global catchers. The 3 mode of community e-commerce is a brand mall mode represented by genuine products and specialized services.

The rise of social business is not only due to qualitative changes in consumer shopping habits, but also because of the urgent need to upgrade consumption in the three or four tier cities.

In recent years, consumer demand for branded products has increased user resources and incremental market space in three or four tier cities.

These consumers are no longer satisfied with the "9 pieces and 9 packages" of the Shanzhai goods, the better quality and lower quality of the genuine goods are their focus, that is, the upgrading needs of the brand products have contributed to the sinking of the community e-commerce platform.

Capital convoy profits from all sides

Over the past few years, business tycoons have been rushing to the bottom of the line for retail sales. Traffic dividends have peaked and online passenger costs are getting higher and higher.

But with the sinking of the community electricity supplier, the market has once again discovered the electricity supplier.

It expands the consumption demand of consumers in the first and second tier cities, and fully caters for the long tail user needs of the three or four line cities and rural markets.

As a large-scale platform to win Tencent's holdings, the good clothes library team has completed docking with multiple business segments of Tencent, such as WeChat, small programs, public numbers, WeChat payment and so on.

Small program is the key point of traffic fission, sharing and content dissemination in the community electronic business. It is a super tool for information handling. It can quickly convey commodity information and can carry many interactive forms such as text, picture, video and voting.

The advantage of good clothes store is to build up a new mode of community electricity supplier, which is S2b2C (big supplier, channel consumer). It is a close collaboration network of platform, brand, purchasing, and consumers. It truly realizes the trinity of brand, supply chain and service. It can empower the vast majority of WeChat purchasing groups with low price, excellent authentic brand goods and centralized logistics and customer service.

In this collaborative network, the brand has reached a brand new crowd with the help of WeChat ecosystem. At the same time, it has the characteristics of high turnover efficiency and low flow cost, making it profitable for brand developers to open up new channels, making money for purchasing, and achieving stable consumption by consumers.

In addition, the good clothes store helps brands to manage the life cycle of goods, accelerate the turnover of goods, and provide a perfect solution for garment enterprises to solve the problem of high inventory.

The good clothing store will give suggestions to the brand side including "goods planning + sales of goods" and so on. It also suggests how the brand side can distribute goods to the whole channel, how to allocate the different channel proportion on line and what kind of goods should speed up turnover.

At the same time, brand dealers will also jointly launch a dedicated clothing store dedicated to the community channel dedicated style, to meet the needs of purchasing groups and consumers.

Fast fission bonus period

Community electric business is not a new concept.

The first batch of community e-commerce platforms that sell their products through social relations traffic, such as Xiaohong book, micro shop, beauty, etc., are positioned through the community to guide shopping platform for e-commerce.

In addition, with the popularity of WeChat payment and the maturity of small programs, the supply chain, warehouse distribution and logistics improvement of the domestic electricity supplier industry also provide fertile ground for the rapid rise of the community electricity supplier.

According to "QuestMobile China Mobile Internet 2018 half report" data, China Mobile Internet active users scale has increased to 1 billion 100 million, WeChat monthly active users scale 930 million, WeChat ecology is becoming a new flow of fertile soil.

Therefore, in line with the current consumption concept and consumption habits, the community electric business ushered in explosive growth.

Since 2015, national policies have been reiterated for four times and for electricity providers.

The necessary regulatory support has been made, and the policy background for the development of community e-commerce has been improving.

At the same time, the cost of the traditional electricity supplier has been raised, so that the community electricity providers will receive the attention of the market with the high frequency and low cost mode of social interaction as the core.

Of course, traditional e-commerce platforms such as Jingdong, Taobao, vip.com and so on have begun to deploy troops in the field of community electronics. With the support of many favorable conditions, the community business providers have a future full of dividends.

"2018 China social networking consumer spending upgrade white paper" pointed out that by 2020, China's social networking business will reach 24 million.

The scale will exceed trillion yuan.

That is to say, with the existence of Taobao and Jingdong giants, the flow bonus of the social platform can still lead to the next giant in the Chinese market.

The rapid growth of the community electricity providers has attracted much attention due to its fission growth rate. "Community + electricity supplier" is considered to be the trend of future development.

So in the face of this trillion

Both the traditional electricity supplier and the emerging platform want to get a slice of the cake.

From this point of view, capital can also perceive one or two.

According to the 2017 China Network

Data monitoring report statistics, as of 2017, China's mainstream community e-commerce platform has 15 financing, involving the amount of at least 23 billion yuan.

This year, the community electronic business platforms such as praise, gathering of micro shops, gifts and so on have announced financing, and the amount of financing is all over 100 million yuan, and it is more than 3 years to achieve listing.

Today, many community electricity providers are at capital draught, but want to be the next "

They need a lot of content and a lot of time.

The mature development of community electricity providers has to solve three major pain points: first, commodity quality problems such as fakes and defective products; two, stockpiling, pressing stock and so on; three, excessive harassment and credit overdraft on users' social circles.

In particular, whether the traditional electricity supplier or the community electricity supplier, product quality and consumption experience will always remain the key to pformation. Enterprises that do better in technology, warehousing, logistics, quality control and consumer services will have the chance to become the next electricity supplier giant.