Transformation And Upgrading Of The Market To Build A New Platform For Textile And Garment Specialized Market, The Practice And Harvest Of Changshu Garment City Pformation And Upgrading

The specialized market is the huge flow entrance of linking line and offline market. It is an important platform to realize the convergence of passenger flow, commodity flow, logistics, capital flow and information flow. In the past forty years of reform and opening up, it has been playing an important role in the distribution center of professional commodity circulation.

In recent years, in order to adapt to the changes of consumption environment and business competitive environment, the professional market has been constantly integrated and evolved, enriching connotation, widening the denotation, and further releasing the vitality of the platform.

Among them, the Changshu garment city of Jiangsu has formed a multi-dimensional platform ecosystem through the creation of multiple dimension platforms, which provides a useful reference for the exploration of the "new platform" of China's textile and garment market.

Changshou City is a famous textile and garment industrial cluster in the country. It has 8 distinctive textile and garment industrial bases.

More than 5000 textile and garment enterprises such as dream LAN, in 2017, the textile and garment industry completed sales of 150 billion yuan.

After more than thirty years of development, Changshu garment city has become a well-known and industry-leading textile and garment market cluster in China, and is the leader in China's "100 billion market".

In the selection of the first China Textile and apparel circulation awards, Changshu Garment City won the highest award "textile and clothing circulation Award", which once again highlighted its leading position in the field of textile and clothing circulation in China.

Changshu

The city has developed into the leading commodity distribution center in China. Based on this, Changshu garment city has developed more possibilities through a series of pformation and upgrading attempts. Through the creation of multi platform ecosystem, the three upgrading of industrial value, business value and social value has been realized.

Promoting industrial chain innovation and development based on market platform

Changshu Garment City, as the most representative market in the country, is responsible for linking up the important responsibilities of the upstream and downstream producers and downstream agents and distributors. It builds a small and micro enterprise base, guides the manufacturing enterprises to explore the flexible supply chain system, and builds a long brand incubator platform to promote the growth of the original brand.

Promoting the upgrading of industries with the help of professional market platform.

Small and micro enterprises of the public base.

Changshu garment city takes the lead in implementing the new positioning and new mode of "Changshu clothing city + small and medium micro enterprises", providing more precise and more services for small and micro enterprises, and creating a business environment suitable for the development of small and micro enterprises.

To strengthen the analysis and judgement of the R & D trend, price trend and sales trend of commodities, and actively support the innovation and entrepreneurial supply chain to dock with traditional production enterprises, promote the pilot projects of lean factories and intelligent factories, and guide small and micro enterprises to create a flexible supply chain system, so as to meet the new demands of small batch, multi batch and rapid response, and explore new mode of order driven production. The Changshu menswear index center of China, with the core of building "Information Center, intelligence center and discourse power center", deepens the analysis and utilization of data and provides more precise decision support for small and micro enterprises. Changshu textile testing center is based on the market and service industry, and constantly improves the quality and authority of testing services, providing solid and reliable guarantee for the quality of commodities of small and medium enterprises. Changshu garment city is closely linked with the construction of intelligent manufacturing service system of Changshu production enterprises, and makes use of garment city as the wholesale and retail terminal of goods directly facing the advantages of buyers and consumers.

Growth brand incubator.

Changshu clothing city optimizes the brand structure by issuing rules and regulations, strengthens publicity, promotes brand awareness, supports brand mergers and acquisitions, enhances the overall strength of Changshu brand, and organizes colorful activities to enhance brand's market participation and industry influence.

Changshu's clothing city, through a strong row of rules and regulations, makes the brand with stronger strength and similar demand more agglomeration effect, and is more suitable for the development of Baotuan.

For example, we will create new theme markets such as NSS new trade dress city, new oriental men's wear market, fashion men's wear market on the first floor, support the Tianhong market, strengthen the factory store direct operation mode, support the introduction of Beijing men's clothing into the white horse leather city, and support the world clothing center's construction of down garment trading center and so on, and enhance the visibility and influence of Changshu brand.

Changshu clothing city has stepped up its efforts to promote brand publicity, set up a brand promotion and cooperation mechanism, enhance the publicity's sensitivity and penetrability through the integration of market and merchant stories, make full use of the Internet and new media promotion channels, subdivide and publicize the target areas, and improve the accuracy of advertising promotion.

Changshu Garment City strongly supports brand mergers and acquisitions, and through the establishment of a special industrial fund with government guidance fund participation, strengthens the investment and introduction of the industrial chain segmentation projects such as brand acquisition, creative research and development, fashion design and other industrial chain subdivision projects; encourages the support of associations, chambers of Commerce and other industrial organization investment industry funds, and supports group companies and private high quality enterprises, and the brand realizes resources optimization and upgrading through merger and reorganization.

Changshu garment city builds a festival exhibition platform, carries out business around the brand publishing, ordering, exhibition and walking show, continues to effectively participate in the exhibition, innovating the "520" Clothing Fair and fashion week. Relying on the CHIC exhibition platform, the Changshu men's clothing enterprises and designer's brand exhibitors are selected to enhance the popularity and influence of Changshu men's clothing brand.

Transformation and upgrading, accelerating the innovation of traditional business models

The professional market is an important part of the entity business format. In the era of CO opetition, the professional market has provided a useful exploration for the intelligent pformation of traditional entity business through its own information and intelligent research practice. It has provided a useful exploration for business mode innovation by introducing the collection shops, factory outlets, showroom and other forms in the specialized market by using the flexibility of merchants.

Fully release the platform advantage of the professional market and contribute to the modernization of traditional business.

Integration base of information application.

Changshu garment city takes an active part in the development of urban big data industry, and brings the information technology into the upgrading of the market hardware facilities and the upgrading of management services, and explores the new mode of the integration and development of traditional entity commerce and modern information technology.

Changshu clothing city planning and construction of smart mall facilities, improve broadband, mobile communication network, unlimited LAN, sensor and other information infrastructure construction, promote intelligent building, intelligent equipment and facilities, through the development of goods, buyers, merchants, services, supply chain system, the development of value-added services based on wireless WiFi, gradually gathering buyers, trading behavior, supply chain, market competition data, to open up the market business circle of information flow, forming data perception, capture, production, storage, mining, control.

Changshu clothing city encourages smart service applications, adjusts and optimizes the direction of men's clothing index and "Changshu clothing online", promotes the innovation and development of "professional market + Internet", and guides enterprises and businesses to innovate and expand new channels of electricity distribution, such as network distribution, mobile business providers and network red micro businesses. It speeds up the functions of commodity distribution, consumption experience, logistics and distribution, and promotes the integration of online and offline development. In order to improve circulation efficiency, it encourages enterprises and merchants to apply information systems such as supply chain management and social big data marketing, so as to improve the level of information in design, production, purchase and logistics.

The experimental base of business mode.

In the specialized market, a large number of business operators are gathered. They are the backbone of the producers and consumers. They are the most dynamic and innovative business entities, and the specialized market has become the breeding and experimental platform of the new business mode.

In order to adapt to the demand of "new" small and medium-sized enterprises, Changshu garment city has set up a better platform for foreign trade and actively promoted business mode innovation.

與阿里巴巴、蝶訊網、 POP Fashion 等專業平臺合作;開展義烏、廣州外籍采購商聚集區招商推介活動;利用云平臺大數據精準分析捕捉外商信息;投資江蘇云企供應鏈管理有限公司，引入江蘇云握科技有限公司作為技術服務支撐;中國男裝設計交易中心將在深圳、廣州成立showroom;推廣多品牌集合店、精品買手店、工廠直銷店、體驗式綜合實體店、O2O模式等多種形態，以更加靈活新穎的方式貼近現代消費理念;針對境外客商采購特點，與星谷科技專業媒體推廣公司合作運營服裝城海外網站，利用云平臺大數據精準分析客流，捕捉外商信息，提高境外推廣效率;引入亞馬遜、Wish、敦煌網和蘇州沃金眾創空間等平臺，整合常熟制造的柔性設計生產能力，增強企業的應變能力，產出性價比高的產品，形成優質產品資源供貨集聚地。

Pluralistic development, integrating into the new orientation of urban functions

In the new era, the coordination between the specialized market of textile and clothing and the functional layout of the central city has become the focus of attention of the whole society.

On the basis of keeping the original distribution function of commodity circulation, the specialized market of textile and garment should create the birthplace of original design, become the new landmark of urban fashion, innovate the way of foreign trade, and create a new window for the city's external economy.

Through the building of the new platform, we can tap the new social value of the professional market in the new era.

The detonating base of the tide.

Over the past forty years, the textile and garment market has gradually pformed from the distribution platform of goods to the platform of brand incubation. In the future, the professional market will further dig fashion, focus on originality, create a trend and detonate base, and become a new landmark of the core area of the city.

To pform the fashion trend, effectively expand the Changshu clothing Fei Renqun, pay attention to the original design level, hold the Jiangnan international fashion week, adhere to the support of Changshu's original local strength as the core concept, promote the Changshu dress design to a higher stage in China, pay attention to the cultivation of local design resources, strengthen cooperation with Changshu's local high-quality brands, build a design sharing service platform, separate the enterprise's creative design resources, encourage local design resources to build design sharing platform through the crowd raising and co construction mode, fully release and effectively utilize the design capacity, give full play to Changshu's dominant position in the field of autumn winter wear and men's clothing, strengthen the trend research and release, and hold the China (Changshu) leisure wear design elite Grand Prix for many years, and continuously provide fresh blood for the local design resources. Changshu Garment City attaches great importance to the upgrading of original research and design capabilities of the local textile and apparel industry chain. Through the development mode of "bringing in" and "going out", it helps boost Changshu's clothing from the advantages of business and leisure.

Innovative platform for trade mode.

The specialized market is the experimental base for the innovation of the trade mode of enterprises. The garment city of Changshu has realized the perfection and innovation of the system of foreign trade supervision, foreign trade service, foreign trade promotion, foreign trade investment and so on, and has become a new engine to promote the innovation of regional foreign trade mode.

In September 2016, since the Changshu clothing city approved the mode of market purchase trade, it has actively promoted the work of four aspects.

First, the comprehensive supervision system has been perfected. Textile and clothing commodities in Changshu and surrounding areas account for more than 90% of the total export volume. Comprehensive supervision is the prerequisite for orderly development.

The two is to improve the foreign trade service system, to build a market procurement area, to invest in dozens of foreign trade enterprises and foreign trade comprehensive service institutions, expand the foreign trade service function, formulate foreign trade investment brochures, purchasing knowledge quiz manuals and publicity materials, and hold various kinds of foreign trade training, such as market purchasing, business preaching and so on.

The three is to improve the trade promotion system, link up the four major investment promotion systems in the city, carry out the investment promotion activities of the foreign buyers' gathering areas in Yiwu and Guangzhou; organize large scale groups to participate in the exhibitions at home and abroad, such as the Canton Fair, China International Clothing and fashion exhibition, and Canada international textile procurement exhibition, and introduce special promotion agencies such as Yi run and other professional intermediaries, and introduce the cross border trade docking regularly; introduce the Silk Road third company to specialize in customs clearance service; aim at the overseas customers' purchasing characteristics, cooperate with the professional media promotion companies to operate the overseas marketing website and Facebook accounts of the clothing city, and make use of the cloud platform big data to accurately analyze the passenger flow.

Four, we should promote cross trade investment, introduce traders and large procurement groups with a choice, focus and multi-channel, build export oriented clothing sourcing areas and export characteristic areas, and intensify efforts to introduce high-quality domestic garment export commodities. We will make a one-stop purchase of high-quality clothing export commodities in garment city, vigorously introduce and cultivate foreign trade comprehensive service enterprises, encourage a number of local traditional foreign trade enterprises to pform into comprehensive service enterprises of foreign trade, and normalize the hosting of pnational trade and procurement meetings, bringing overseas buyers from Europe, America, South Africa, the Middle East and other countries and regions along the belt.

Wan Xiaojun, director of the Changshu Garment City Management Committee, believes that in the future, the clothing city will further explore the new platform value of the professional market and enhance the tightness between the market and the industry and the city.

"We will follow the target orientation of the garment city" the modern service industry cluster area led by the fashion and creative industries ", and take the textile and garment industry collaborative innovation and regional urban renewal as the basic path, deepen the comprehensive reform of the market, speed up the innovation, influence and competitiveness of the upgrading of the professional circulation market, and promote the industry and the modern city to promote each other, further optimize the urban form, perfect the urban function, enhance the city level, and ultimately achieve more balanced development, according to the clear target of the Changshu municipal government.