CHIC Legend Shenzhen Creates Heroes

Many people's impression of Shenzhen is no longer the age when an old man painted a circle in the South China Sea.

One by

Leading the nation

A city famous model with a focus on famous brands. Shenzhen, more like a fast runner, has led many brands and miracles.

and

Fashion, in the past two years, is also growing with a rare force against the wind, quietly occupying the home of fashion.

In CHIC's "most beautiful women's wear" exhibition area, Shenzhen's fashion is everywhere. Li Xiu clothing culture district (hereinafter referred to as Li Xiu) is one of the most impressive business cards.

In August 29th,

It was successfully held in lixiu.

The 36 Lai Xiu original women's clothing brands, organized by the Lai Xiu fashion industry association, are welcome. The owners of boutique shops, buyer shops, buyers, original designer ordering platforms, Beijing finely carved companies, cross-border electronic business platforms, and worms and rice supply chain managers are organized by CHIC organized by shopkeepers. After listening to the exhibitions of CHIC2018 (Autumn) and CHIC2019 (spring), they feel the origin of Li Xiu's fashion and originality.

Looking at the former South oil first industrial zone and growing up to today's lixiu clothing culture block in Shenzhen, the changes of fashion and prosperity in thirty years have flowed through many "lixiu" people, and in the future, there are more beautiful visions.

Although the night before midnight flew back from Shanghai to Shenzhen, the Li Xiu fashion industry association leader still talked about the spirit of Li Xiu's development: "Li Xiu's positioning is the original high-end women's clothing, which is also our competitive advantage. We spent more than 10 years to lay the foundation of Li Xiu's design and quality.

Last year, for the first time in CHIC, many professional buyers would say that Shenzhen's design and quality were so great when we went through our booth.

Where do you come from? We say proudly from Lai Xiu.

When we see their amazing gaze and subsequent cooperation, we feel that Li Xiu's brand name card is enough to make us proud.

The Lai Xiu fashion industry association attaches great importance to the docking of CHIC and Li Xiu.

"Two platforms together to promote the development of Commerce, which is very important for the development of Li Xiu."

Because of the strong desire to make Lai Xiu better develop and glorify the Chinese fashion, the team of the lixiu fashion industry association has been trying to think and practice more possibilities: "today's docking is only the opening of hope.

Li Xiu has many original brands, and will be connected with more international fashion elements in the future. We also plan to make an international buyer's festival next year, inviting buyers from home and abroad to see the original design of Li Xiu.

For Li Xiu, a good brand is determined by two sources of design and sales.

Li Xiu fashion industry association responsible person said, "Li Xiu's design has been recognized in Shenzhen, if we find the source in sales, so that the front end and the terminal are interlinked, Li Xiu will create greater glory."

Tian Xiangdong, the founder of the shop owner.

When he first saw him, he had a shoulder bag and a cap on his back. He seemed to be low-key, but his words always gave him more thought.

"I think the biggest problem in fashion circles is homogenization." we should consider how to solve this problem.

Tian Xiangdong said, "buyers go around the world every year, hoping to see more fresh designs and ideas.

And domestic clothing, too many copies, homogeneity is very serious.

For many designers, imitation is always a headache. In fashion, imitations seem to last forever.

"I don't think it's necessary for the brand to be particularly afraid of the imitation version. Li Xiu has so many original designs, and constantly renewing it is defeating the imitation version of the nirvana.

The women's clothing in Shenzhen is more high-end in terms of design and quality, and the government's support for the design is also very large, so the brand of lixiu can further excavate other elements of brand development.

In the conversation with Li Xiu's businessmen, Tian Xiangdong talked about the "exploding money" that has been flooding in recent two years. "Do the brand, do not say the word" exploding money ". How much backlog and inventory has been generated in the previous two years' caramel color?

In Tian Xiangdong's view, the product can no longer emphasize the style, but should put the fabric in the first place: "I think the first product should pay attention to the fabric, then consider the style, the third focus on the sense of the series, the fourth is the update speed, and the fifth is the price performance ratio.

Only when we don't pay more attention to the style, can we beat the problem of imitation, and the promotion of fabric and sense of continuity will enhance the tonal quality of the clothing brand and let people's eyes shine in competition.

For Tian Xiangdong's "homogenization" problem, Tan Guanhao, who founded the buyer's platform, is also deeply aware of this.

"As a platform for dedicated designers and buyers, we also strive to solve homogenization problems."

Tan Guanhao said, "many designer friends design 50-80 costumes every quarter. Maybe this season has not been sold out, and the next quarter will have 50-80 new designs.

But in fact, before the design style will not be no sales volume, in the face of the designer's efforts, we can not let the creative waste. "

Tan Guanhao said frankly, "cross category" can alleviate the problem of homogenization.

"We have organized the style system, so that more buyers can make clothes and shoes and socks combinations according to different styles, which increases the diversity of designers' configuration, and different clothing categories are combined together, with better styles and more selling points."

Qin Guan Hao cited an example, such as North China windbreaker selling point is functional, Southern China windbreaker selling point is a sense of design, according to different styles of different collocation, may get different results, let the style is flexible, also solve the homogenization problem.

"The past style is not necessarily out of date, but it may match the new design in 2019, which will give the old design a chance to regenerate and solve some of the inventory problems."

In addition to experience sharing and communication, this joint meeting is also a small order meeting of CHIC and lixiu costumes cultural district. This event has brought more opportunities for Lai Xiu enterprises to contact with terminal channels. In advance, we know the needs of professional audiences in CHIC2018 (Autumn), and some of the buyers have placed orders in advance, which has opened the opening chapter for the upcoming CHIC2018 (Autumn).

Click on the picture below.

You can participate in pre registration.