Nine Mu Wang Continues To Pform And Break Through 2018 Medium Term Revenue 1 Billion 260 Million Yuan

In the middle of the year.

In August 29th, the results of the half year report of the nine herd kings were announced.

The report shows that in the first half of this year, nine Mu Wang earned 1 billion 260 million yuan, an increase of 10.68% over the same period last year, and realized a profit of 263 million yuan, an increase of 17.1% over the same period last year.

Talking about the reasons, thanks to the substantial adjustment of the nine Mu Wang dress, the upgrading of the channel, the steady growth of its sub brand FUN business and the improvement of the store area, the performance of the nine Mu Wang clothing in the first half of this year has been further improved.

Despite the economic downturn this year, the overall market consumption is weak and competition among enterprises has become a common situation.

Enterprises are thriving.

Technological change, retail reform, channel upgrading...

A raging pformation is being staged in the apparel business.

Five big brands to promote consumer warming FUN revenue highest

In the first half of this year, the king continued to carry out the 5 strategies of "channel structure optimization, joining business development, competitive goods, life cycle management, black ash mark, creating small and micro" strategy. The five brands of JOEONE, VIGANO, FUN, J1/NASTYPALM, ZIOZIA and other brands covered the fine consumption from the public to the high-end, from the function to the leisure.

L main brand JOEONE nine herd Wang: the first half of this year's operating income was 1 billion 110 million yuan, operating income increased 4.9% over the same period last year.

At the same time, the number of channels contracted from 92 to 2370 at the beginning of the year.

L brand FUN: operating income reached 99 million 40 thousand yuan, an increase of 77.09% over the same period last year.

Meanwhile, in the first half of the year, there were 32 new stores expanding to 162 stores.

The new brand Garfield by fun is also officially launched.

It is not difficult to find that FUN is a magic weapon for labor enhancement.

L J1 and NASTYPALM brand: as the sole agent and operation right of Korean mainland designer in August 2017, it replaced J1 brand in the year of 2018. The products were sold in the original J1 brand and the new NASTYPALM store. The number of stores in the first half of 2018 decreased by 6 to 28 in the first half of the year, J1 sales gradually faded out, and NASTYPALM gradually started, and the sales revenue of both 18H1 reached 1053 and 3 million 270 thousand yuan respectively.

The L high-end trousers brand opened in August, the first store opened in the first half of August. The number of stores in the first half of 2018 developed to 9, and the revenue scale reached 3 million 410 thousand yuan.

L ZIOZIA: the main 20-30 year old male consumer is of high quality.

At present, there are 125 stores.

The composition of regional income shows that in the first half of this year, except for the northeast region, the income of other regions increased from the same period of the previous period.

Southwest, East China and central and southern China are also the main source of income.

Overall, the total revenue of the nine Mu Wang clothing business was 1 billion 226 million, an increase of 9.14% over the same period last year.

Male trousers account for 47.25% of the main business income, and are the core products of the company. T shirts and jackets are closely followed, and business income has increased by 33.34% and 20.46% respectively.

As of June 30, 2018, the nine Mu Wang costumes had covered 31 key provinces and autonomous regions and municipalities.

Among them, the company has 870 direct shops and 1824 shops.

Celebrity endorsement brand name research to help brand value upgrade

During the reporting period, nine Mu Wang also made many initiatives in brand marketing.

In June 2017, 9 Mu Wang signed Lu Yi as the spokesman of the company's brand image to enhance the brand image and influence.

In the first half of 2018, the nine Mu Wang invited the stars Joseph Cheng, Zhai Tianlin and Dong Li to deepen their brand recognition and fashion recognition. They also sponsored Yundi Li's XiaMen Railway Station tour to create a model of the nine Mu Wang craftsman and enhance their influence.

Not only that, but also through the arbor day activities, children's Day activities and other public welfare activities, the king of the United Kingdom promotes corporate social responsibility.

In addition, at the eighteenth Asian Games in 2018, nine Mu Wang became the 6 year dress supplier of the Chinese sports delegation (2018-2024 years).

At the same time, the nine shepherd king was also the designated sponsor of the 2018 World Snooker Shanghai masters competition.

In the first half of 2018, nine Mu Wang further intensified research and development, set up a technology version R & D team, optimized and adjusted the existing technology and edition.

And establish a core strategic supplier of key categories, promote core priority materials, and improve product cost performance.

Since the beginning of spring and summer products in 2019, King Mu has also implemented the "3+3" mode of product ordering and replenishment in the 3 seasons of spring, summer, autumn and winter in order to improve the accuracy of products and reduce the risk of product inventory.

Full channel adjustment is still continuing 1234 line precise delivery

In recent years, nine Mu Wang has continued to pform and innovate, shift from consumer centered to new retail, continue to implement channel strategy and integrate resources, upgrade and upgrade the whole product line from a single brand, speed up brand upgrading, and push China's men's wear brand to a new height.

In 2018, nine Mu Wang continued to make breakthroughs in channels, innovation and research and development.

Carding found that in the first half of this year, nine Mu Wang continued to build large shops with good image and high flow to enhance customer shopping experience.

At the same time, nine Mu Wang in the terminal management, strengthen functional zoning, strengthen shop display management, optimize experience.

No matter how to strengthen personnel training, member management, but also the implementation of online and offline stores, "sales + experience" function.

In the face of the trend of domestic consumption upgrading and the rise of the new middle class, in order to meet the new consumer groups' demand for high quality consumption, nine Mu Wang has been launched in the three party platforms such as Tmall, Jingdong, vip.com and suning.com.

In order to reach new generation consumers closer, Wang has also developed an online sales platform called E.

The program is classified into men's pants, jackets, shirts, T shirts, suits and so on.

Forming online and offline convergence, aggregated from the media influence, expanding market share.

On the way to explore the brand development, King Mu has always insisted on creating in the process of integration and innovation.

Trends, and constantly explore the needs of young people's clothing, and enhance the brand image in a comprehensive way into the Millennium consumer market.

In the first half of this year, 9 Mu Wang achieved 138 million of online revenue, up 54.34% from the same period last year, and the sales volume of entities under the line was 1 billion 80 million yuan, up 59.46% from the same period last year.

At the same time, the king of nine Mu looked at one or two tier cities and three city shopping centers with good market potential. In addition to continuing to consolidate their position in traditional street sales channels, they also actively promoted the changing of shopping centers and department stores and other channels, matching market consumption habits and the trend of pedestrian diversion.

For the future, nine Mu Wang emphasized that the willingness of the three or four tier urban residents to increase clothing consumption expenditure is more obvious than that of the second tier cities.

In order to distinguish the high quality of the second tier market, the three or four tier cities mainly focus on brand upgrading, and penetrate famous brands through consumption channels.

The best choice is to sink accurately or continue to become the key to supporting the long-term growth of the king.