Thinking Collision To Promote Development Of Needle Spinning CEO Salon Held In Suning
(Netcom reporter Aman Chang) on the afternoon of August 28th, during the first China Suning knitting and Garment Culture Festival, CEO Salon of the Chinese knitwear and garment market was convened at the conference room 2 of Huayang Hotel, Suning. On the spot, Suning signed strategic agreements with many industries and worked together for a total of 2018 exhibitions.
Mr. Li Ziqing, manager of the textile and clothing exhibition center of Chang Yuan and Yuan FA, President of the knitting Council of Huambo, Cai Yongqiang, general manager of Wan Ling commercial / Huambo mall, Xiao Jun, manager of the knitting and accessories project of the commercial / Huambo City, Du Junhai, deputy secretary of the Party's Working Committee of Jimo International Trade City Management Committee, Liu De, vice chairman of the Sichuan trade union's underwear trade association, Chen Li, general manager of the Sichuan Hai FA underwear City, general manager of the new Yuen FA market, manager of the new Yueyuan marketing operation Department, the Minister of North China stock and business department, the general manager of the WAN Ya Market Development Co., Ltd., the senior consultant of the Le Cheng International Trade City, and the general manager of the Xinxin bridge market. The meeting was presided over by Han Yungang, vice chairman of the China Textile Business Association. Wang Xijiu, vice chairman of Suning CPPCC, Secretary of Suning knitting Association.
Xu Pengfei, senior consultant of Shijiazhuang Le Cheng International Trade City, said that the work done by Shijiazhuang Le Cheng commercial city is to undertake shops in Beijing. Through the direct advantages of Shijiazhuang (strong consumption capacity and convenient pportation), Shijiazhuang government will promote the development of Beijing through the introduction of Beijing.
Le City starts from the beginning, also has to face many problems, such as the old city market does not want to move out, the new market volume is too large. Finally, after investigation and study put forward the pformation and upgrading of the way, slowly pforming the wholesale market in the old city to "retail, exhibition, business" as the main business city.
He also has a unique view on the development after the pformation and upgrading of the wholesale market. He believes that the real advantage of the market is the combination of "exhibition" and "trade". The advantage of the market is to display the products of many manufacturers through the form of the market, and also allow manufacturers and manufacturers to have contrast and competition, thereby promoting the development of the industry.
In the future, the function of the wholesale market is no longer just a paction. It is also a place to display design ideas and inspire designers and bosses, and be good at turning the market into the birthplace of creative design.
What the market is looking for is no longer invisible trading volume. From the market to understand new styles, new fabrics and new prices will be the future direction of market development.
Liu De, deputy secretary of the Jimo International Trade City Management Committee, introduced the development of Jimo to the participants. Jimo has been established for more than thirty years, and the development of Jimo's knitwear business is very good, not only because Jimo has the world's top 500, but also has a large number of knitting export business every year, and there are more than 8000 knitting enterprises in Jimo business city.
He disclosed that the next step will be Jimo vigorously pushing children's clothing, based on the existing 3000 children's clothing enterprises, relying on the advantages of origin and the original price to make Jimo's children's clothing bigger and stronger.
He also welcomed the visit of leaders to Jimo to enhance cooperation and effective communication.
Zhao Junzhi, Minister of North China stock and business department, said that Shijiazhuang's northern group is the five hundred largest Chinese retailer in 362nd place. It has department stores, supermarkets, home appliances, Oteri J and water world. She said that since last year, the new retail portion of the northern part of the country hopes to retire to the producing area, directly docking with the place of origin, and the same is true for knitwear.
While expressing his desire to cooperate with Suning, she also said that although Suning's products are excellent and cheap, as terminal operators, they will still make some requests for the size of the cooperative enterprises and the ratio of product to price.
Fan Songling, general manager of Shijiazhuang Xinyufa market, said that Shijiazhuang's professional market is also facing great challenges in these three to five years. Whether the new professional market can undertake the old, new and old market how to link up is always a problem to consider in the market development.
In the face of the situation that all major businesses are wait-and-see, the professional market should better guide the work, lead the market development, introduce new ideas and trends of thought, and make their own characteristics. From the image and experience of products, they can bring better environment for consumers.
Chen Li, general manager of Sichuan Hai FA underwear City, said that Hai FA was the first to do underwear, mainly agents, and the market for many years was summed up by the market. The market must follow the planning of the whole business circle in a large scope. Through many exchanges and research, she believed that Hai FA as a market party should change its role, and gradually develop to the service side, serve all businesses, provide them with better platform and resource information, so that we can communicate with each other.
Du Junhai, chairman of Haiyang sweater industry innovation park, said that Haiyang used to make production, and the scale of sweater production and processing base was one of the top in China.
He believes that Suning's processing based domestic marketing mode has a common problem with Haiyang's industry: lack of design and research, lack of independent sales market and display and marketing place.
The purpose of establishing Haiyang cardigan innovation and entrepreneurship Industrial Park is also through an intensive mode to display the sweaters of all enterprises in Haiyang through a centralized sweater display and expand sales channels. Haiyang's sweater products have outstanding advantages in terms of quality and price, but they are still shocked by the price of Suning.
He finally pointed out that as a production based enterprise base, in today's pformation process, what is lacking is the docking with the market operation, and the efforts in marketing.
Cai Yongqiang, President of the knitting Council of Huambo, has relied on the experience of many years of electricity supplier to analyze Suning's existing problems calmly. He pointed out that Suning products are sold through the electricity supplier. At present, they are faced with four problems: first, to ensure the stability of the quality of products; two, to form grass-roots production, to guarantee production volume; three, to have standardized industrial invoices; four, to accurately identify product quality.
Zhang Jinfa, vice president of Sichuan Hai FA underwear trade association, said that although the sale of Suning knitwear is still in its initial stage, with the support of the government, high-quality merchants will come up with requests and guidance, and Suning will be able to take off the growth time with the price advantage of the cost of Suning.
After the meeting, Ben net reporter interviewed Li Ziqing, the Secretary General of Suning knitting textile association and the manager of Yuan FA knitting clothing exhibition center. He said that the reason for signing the strategic cooperation agreement is seamless docking with regional industrial clusters, and recommending our products to open all aspects. The two is to avoid such a commercial circulation market as north country, but run to Shaanxi's procurement problem.
It is positive for industrial clusters and Suning's development to reach a strategic agreement and actively promote industrial clusters.
At the end of the interview, Li Ziqing also said that the Suning knit should be played out so that all parts of the country could know the base.
Han Yungang, vice president of China Textile Business Association, said in the interview that the development scale of Suning's knitting industry is still very large, but the grade is still relatively low, and the added value of the brand is not high.
Through research, the association decided to cooperate with the local government to organize the first 2018 China Suning knitting clothing culture festival. The purpose is to create an image, create a platform, build a brand, and make the Suning needle spinning industry a highlight of the textile industry.
He also expressed the hope that clothing festival will be carried out year after year, and this business activity will be developed into a regional, scale and scale fashion trade event in North China.
(camera Cao Yang clipping Tian Xueli)
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