In The Name Of "Fashion Mousika" - LIZZY 08 'In Autumn And Winter

The famous brand designer LIZZY, famous for its "noble, refined and beautiful" style, has again brought great surprises with its good design skills.

In June, LIZZY08's autumn and winter new product conference was put on the stage, and the performance of creative inspiration suddenly appeared as a visual feast that deserves careful collection.

    作為一個有著11年歷史的原創(chuàng)設計師品牌，LIZZY向來以傳達“在低調(diào)之中享受奢華”的美學體驗為己任。近年來，在LIZZY品牌董事長兼設計總監(jiān)任馨的主筆之下，“LIZZY”女裝以搭配精美的職業(yè)裝、簡單個性的日常裝和時尚性感的晚裝活躍時裝界，很快在國內(nèi)女裝品牌之中脫穎而出，品牌知名度因其穩(wěn)定的市場發(fā)展態(tài)勢聲名鵲起。

    此次新品發(fā)布秀上，設計師任馨將國際流行風潮予以了精準而富有想象力的本土化演繹，同時結合歐美、意大利、日韓的國際流行面料趨勢，風格與氣勢兼具，中國元素與世界流行法則交相輝映，呈獻出低調(diào)聰慧、精美非凡的’08秋冬新作。

At the same time, LIZZY looks forward to the fashionable faces of "fashion Muse", which are not uniform but should be changeable.

The design inspiration of this season shows the rich imagination of designers. The simplicity of "urban elegance" is contained in ingenious design threads. Such elegance is not too straightforward, but emphasizes the demand for "beauty and wisdom" through detailed treatment of ornament.

In addition to using nail beads, embroidery, hand hook lace, hollowing, frills, wrinkles, rolling edges, burrs, flocking, stitch weaving and other popular techniques, the compatibility of each design has become the absolute highlight of this season.

How can we make the changing collocation produce a constant aesthetic feeling?

This is the core demand of this season's LIZZY design.

Jun Lang's dry windbreaker, luxurious and elegant fur, soft and gentle knitwear, plus a three-dimensional design and sculpting dress design outline the beauty and unchanging intelligence of the new season LIZZY girl.

LIZZY wants to jump out of a single product, and try to emphasize the sense of serial and different styles.

The soft knitted sweater is equipped with a cool windbreaker; a curvilinear dress matching a three-dimensional woven sweater; a geometric split belt design with wave striking wrinkle handling, and ingenious changes between neutral and bright tones make LIZZY reveal the elegance between the movement and the light and shade.

In short, this season, LIZZY hopes to provide more complete beautiful material, and at the same time, how to build its own beauty scheme will take the initiative to give consumers the lead. Different basic funds have high matching index, so that they can be combined in a pleasant surprise way, which will make the beauty of LIZZY become a surprise trip.

Ren Xin said at the release show that LIZZY is not a purely idealistic designer brand. It has a very fast market reaction mechanism, and art and business must be highly integrated. This is the indicator of whether a designer brand is successful.

Therefore, this season's autumn and winter new products accurately analyzed and studied the consumer's preferences, and at the same time, it also moderately looked forward to fashion. Therefore, the design plan of this season is still based on the full pulse of the market and the reasonable prediction of the fashion trend.

Ren Xin also said that in the first half of this year, LIZZY brand successfully landed at Hangzhou Tower, LIZZY fashion lifestyle museum was also officially entered in Shenyang, and the terminal channels for Shanghai and Beijing first tier cities are also in the process of orderly construction. In 2008, it will be a year for LIZZY to achieve rational expansion and brand promotion. It is also a year when the designer's brand will merge the development of "design skills" with "commercial value".