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    The Analysis Of China's Sewing Market Is Customer Centered And Service Creates Value.

    2008/6/14 11:24:00 21

    The Analysis Of China's Sewing Market Is Customer Centered And Service Creates Value.

    According to the experience of sewing machinery industry in foreign countries, after the diversification of customer demand, production enterprises must change from "production centered" to "service centric" and pfer to industries with integrated capabilities (products + services).

    At the same time, in the combination with downstream enterprises, we will go deep into garment enterprises, provide process design and experimental reports, take the initiative to understand the requirements of customers, and develop new equipment in a targeted manner, not only to provide customers with equipment, but also to provide process services, which is worthy of our domestic production enterprises to learn.

    Our manufacturing enterprises should understand that service is a comprehensive and a link between equipment manufacturing enterprises, distribution enterprises and garment enterprises, and should penetrate into every corner of customers and markets.

    The relationship between equipment manufacturers and downstream enterprises should be established with long-term reliance on supply and demand, and dynamic reorganization and dynamic alliance can be used as their role as process equipment engineer.


     

    In the increasingly mature and intense market environment for sewing machines, how to maintain healthy, harmonious and sustainable development of distribution enterprises and ensure enterprises to win in the "ever changing" market competition, experts believe that "customer centered, service creation value" is the core competitiveness of distributors.

    The concept of "customer centered" instead of "product centered" is the inevitable outcome of market economy.



    Service is a kind of payment, labor is labor, and labor must be paid properly.

    The service of distributors is also the burden of serving the sewing machine manufacturers and end users.



    The manufacturer of sewing machines should consider the interests of dealers. One is the interests of distributors' market resources (normal sales profits), and the other is the benefits of manpower, material and energy after sale service (profit from maintenance and maintenance services).

    The problem is that sewing machine manufacturers must realize that the huge terminal customers and complicated after-sale services can only become a community of interests only if they cooperate with distributors, so as to effectively improve the efficiency of the sales network, reduce the cost and grasp the market.

    On the other hand, dealers can provide information for terminal rooms, get information, further build markets, and create value for distributors.

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