Japanese Apparel Enterprises Strengthen Retail Business In China

Clothing manufacturers in Japan producing bags, shoes and hats are strengthening their retail business in China.

All enterprises focus on brand personality as the key to developing the Chinese market.

In order to further promote the brand's perceptual and added value, dress enterprises have strengthened training for salesmen.

The 4 floor of Shanghai Jiu Guang Department Store is women's clothing and clothing stores. Sales of clothing and daily necessities for female customers this month increased by 80% over the same period last year, 1~4.

The key to the success of the department store is the combination of clothing and accessories in terms of commodity composition.

The 4 Tier stores in Jiu Guang Department store are more prominent: Kobe Suo Cool Company's "beauty Phil" brand underwear, Maynell's "Yat Maynell" brand socks, Kobe leather company's "Ali Li Lei", "Esperanza" brand shoes and so on.

The common feature of these brands is to actively reflect changes in fashion trends and improve the freshness of commodities.

Some of them are even earlier than those listed in Japan.

Kobe leather:

Strive to improve the freshness of commodities

In order to open up the Chinese market, the Kobe leather goods company has increased the color of its products. The decoration of the store has also highlighted the color effect, and strive to put in the seasonal products earlier.

This summer, slippers will account for 70% of the merchandise displayed in stores.

According to the introduction, as long as we can launch personalized products, we will not worry about no customers, and customers show strong interest in leather shoes and slippers produced by the company.

At present, the company has 2 leisure shoe brands in Shanghai, 2 brand stores, 1 Esperanza brand stores, and three shops are expected to make profits in the first year.

Among them, 2 stores located in Jiu Guang Department store have a monthly sales volume of 300 thousand yuan.

In June of this year, Kobe leather goods company will open Esperanza brand store in the new Changzhou department store.

At present, the planning and production of the above two brands are completed in Japan, and the company plans to add 5 or 6 stores to the Chinese market.

On the other hand, Kobe leather finds Chinese southern women's feet smaller than Japanese women, and plans are also planned to adjust the size of the products in the future.

Howai:

Adding shops to achieve rapid development

In 2007, the sales of the shoe shoe brand of fielder ho Ye Yi group in Dalian Michael department store exceeded 10 million yuan.

As a brand facing Southeast Asian market, the brand entered the Chinese market in 1993. After years of salesman training, the service quality of the shop has improved significantly, and has become one of the key factors to attract customers.

Howai brand has a high reputation in China, laying a good foundation for further development of business in the future.

In addition, another important reason why the brand can get customer support is that it never takes part in any price reduction promotion activities and insists on no discount.

At present, Ho Ye Yi group has 42 retail outlets in China.

In addition to the shop in the shop, there are 3 kleit brand stores and 5 Mimi pansen brand stores. The total sales volume in 2007 is up to 1 billion 500 million yen, which is more than 40% over the 2006 year.

According to the introduction, the average selling price of brand shoes such as Howai exceeds 1000 yuan per pair. This year, we plan to open 10 stores, and strive to achieve the sales target of 2 billion yuan in 2008.

Quo, krishal:

High quality service wins customers

The company of the same brand and the Kui Bo company, which produces "Deng Deng" brand bags, has worked hard to improve the quality of service and gained many loyal customers.

The products of both companies are designed for high-income people. The price of the products is concentrated at 2000-3000 yuan, and most of Kuba's bags are priced at nearly 3000 yuan.

Therefore, obtaining loyal customers through high quality service is the key to decide the success of the two enterprises' retail business in China.

The store stores regular shop training, attaches importance to the environment of shopping and the environmental protection of the production process.

In 2007, the sales revenue of the brand in China increased by more than 20%.

In 2008, the Fifth stores in the Shenyang Yi Dan Dan department store are about to open, and the sales revenue is expected to increase by 20% over the 2007 year.

Ligar carried out the service quality evaluation activities in various stores, and reflected the results of the evaluation in the year-end examination, and rewarding the excellent and punishing the poor.

In order to improve the quality of service, the company specially recruited experienced salesmen from Tokyo, and trained the salesmen in China for 1 weeks with remarkable results.

In April this year, Li Jia will set up third shop stores in Jiu Guang Department store, and will open 2 stores in China in the year.

Aurora:

Expanding sales network

In the sales of Chinese clothing and accessories, hat sales are expected to grow rapidly.

Aurora has opened the hat quality house "Stadio110" in the Shenyang Yi Dan Dan department store.

In the first month of sales, sales exceeded 35 thousand yuan.

The business area of the shop is 30 square meters, and the price of the hat is between 200~300 yuan.

At the same time, Aurora also actively cooperate with China's domestic enterprises, and actively carry out sales of umbrellas and other daily necessities.

The business of Aurora umbrella in China is undertaken by Shanghai light source Clothing Co., Ltd.

The clothing of light source is a joint venture between Aurora and Taiwan sun umbrella industrial Limited by Share Ltd. Its main products are Aurora umbrellas for Japanese department stores and ALA umbrellas for local department stores.

In recent years, Aurora's sales in China have shown a rapid growth momentum, and it has also been well received by consumers after its best-selling umbrellas have entered the Chinese market.

Aurora has rapidly increased its popularity through participating in China clothing and accessories fair, and the speed of opening shop has accelerated significantly.

According to the briefing, there were 40 Aurora shops in China in 2007, with plans to reach 60 in 2008, and direct stores and agencies each account for half.

In 2008, the expected sales revenue was 40 million yuan? Script src=>