SOFA, The First Flagship Store In China, Bauhinia City Opens

In June 14th, Italy's fashion art lifestyle brand SOFA, the first flagship store in China, opened in Shenzhen to revitalize Bauhinia city. This is the flagship store of the largest SOFA brand in China.

SOFA brand originates from Milan, Italy, and is carefully constructed by EACHWAY (Yi Hui) fashion group and Italy famous designer Giovanni Cavagna.

SOFA shopping mall in the 200 square meter flagship store of the Bauhinia city is presented in the form of an art gallery. It is not only a shopping place, but also a place for leisure and a place to search for SOFA.

The sofa art device created by SOFA artists, rebellious but authentic temperament and popular colors highlight the artistic characteristics of SOFA brand.

SOFA art device is also the image endorsement of SOFA brand. It symbolizes all the avant-garde contemporary art, symbolizing the artistic quality and artistic pursuit of SOFA brand.

All the new art forms with pioneering spirit -- avant-garde cinema, installation art, architecture, photography, animation and so on are the inspiration sources of SOFA and the connotation expression of SOFA.

SOFA's flagship store's central island design, which combines creativity and art, enhances the overall sense of space.

Another special feature of the shop is its movable fitting room, which is interesting, creative, and environmental friendly. It is also a spiritual display of SOFA brand.

On the day of opening, shops will hold SOFA photography art exhibition.

SOFA regards art and creativity as its own value pursuit.

Creativity represents passion and activity, representing the wisdom of thinking, representing youth. Art represents the taste, quality and height, and fashion with artistic taste is the fashion at the forefront of the times.

The mission of SOFA is to highlight creativity, disseminate art, and search for new fashions in urban fashion. This is also the core value and cultural connotations of SOFA brand.

I have my place, the brand idea of SOFA.

In the age of fashion and art, individuality and creativity bloom, everyone is unique. Everyone has a unique self that can not be duplicated. Everyone is pursuing their unique position. SOFA is unique and unique because of its persistent pursuit of creativity and art.

SOFA is the first lifestyle brand with post-80s code. It aims to create a lifestyle of fashion for the 80's and the 80's mentality.

As a pronoun of art, creativity, personality, fashion and cool, SOFA penetrated into the 80's and pursued after 80's personality.

Those who are willing to live in the Internet survive in pursuit of fashion and have the courage to express themselves. In the Internet and life, they also have a performance of "sofa". When they are looking for their own position, they choose their real "SOFA life" with their own persistence and their unique vision. They have unique personality, artistic taste, creative passion and fashionable appearance.

SOFA, which embodies creativity and dissemination of art, is cast together by many new cutting-edge artists from all over the world.

Zhao Huizhou, chief designer of fashion group, EACHWAY, works together with the famous designer Giovanni Cavagna of Italy to create every SOFA fashion product. Giovanni Cavagna is an internationally famous professional knitwear designer. It is a magical combination creator of 7 knitted garments. (7 times 7 is 49). It has long-term cooperation with several international top brands such as WORLD group and MaxMara of Japan, and has its own fashion brand Giovanni Cavagna.

Installation artists, modern artists, oil painters, architectural artists and photographic artists from all over the world join forces to create the artistic quality of SOFA.

SOFA from products to all furnishings, and even space design, are presented by the cutting-edge artists.

The opening ceremony of the SOFA flagship store coincides with the second stop of the EACHWAY (Yi Hui) fashion group's "Olympic flight trip". The SOFA fashion static show and fashion show are held at the event. At the same time, a series of Olympic related interactive activities have been launched, which once again reflects the charm and enthusiasm of the EACHWAY group.