ELLASSAY WEEKEND 08 Autumn And Winter New Clothing Beijing Released

If Shanghai is the first platform for international fashion circles to explore China, then Beijing is the most important window for domestic fashion brands to voice the world.

The leading brand of women's clothing, ELLASSAY WEEKEND, has chosen Beijing again, and has shouted the strongest voice of Chinese fashion brands with the opportunity of the opening ceremony of the 2008 China International Clothing Fair (CHIC).

China International Clothing and Accessories Fair (CHIC) has been established for 15 years since its establishment in 1993. This exhibition will not only become the most professional trade exhibition of clothing in Asia, but also become the best annual platform for China's apparel industry and the best platform for international exchanges.

CHIC has gathered the strongest strength in the domestic fashion industry, and some of the participating brands have gone to the international stage of fashion week through this bridge.

In countless strong hands, we must highlight our brand and attract customers and media from all over the world. The innovative expression techniques and strong strength of ELLASSAY WEEKEND are the key to winning.

Mastering Chinese fashion rules

In March, Beijing was quite cold. At this time, when the major brands released the spring and summer series in 2008, both fashion editors and models who just finished the four fashion week opened a new fashion tour in China.

However, just when everyone was busy with new clothes in spring and summer, a press conference in the Chinese film museum was opened in advance for the autumn and winter series in 2008.

On the evening of March 27th, the famous women's clothing brand ELLASSAY WEEKEND presented the fashion movie entitled "light and shadow city - ELLASSAY WEEKEND fashion show".

With the beginning of China's first interactive experience fashion movie, the vision of the entire Chinese fashion world is suddenly attracted by this conference.

China's fashion industry has created many unique fashion rules in its short and rapid rise.

In a foreign country, a designer may have to design assistant for five or ten years to create his own brand, and not necessarily succeed. ELLASSAY has become the brand of "the most satisfying brand of Chinese female consumers" in 13 years.

In 2004, she invited European design master and YSL Jean Paul Knott, director of research and development for 12 years senior clothing of Saint Laurent, as design consultant. In March this year, she set foot on the most advanced fashion show in China, 2008 China International Clothing and Accessories Fair (CHIC), all of which are the best interpretation of "Chinese rule" in twenty-first Century.

The coexistence of international frontiers and French grace

At the scene of the China Film Museum, the stage of the construction of the round space and the silent light and shadow, Fan Bingbing, the famous Eurasian Film Festival, was dressed up to see the movie. The famous model Mo Wan Dan wore the silhouette of ELLASSAY WEEKEND costume.

This season, ELLASSAY WEEKEND has opened the curtain of the new wave of France. In 1960s, the new wave movement, which took place on the Senna River in France, brought the power of innovation to the film industry, breaking the traditional film language, shooting free shots, and editing without rigidly adhering to tradition.

France's "new wave" put forward: "making movies, the important thing is not to make, but to become the producer of the film."

These characteristics add a variety of design ideas to the ELLASSAY WEEKEND series, like the artistic, quiet, overlapping, symbolic, complex, simple, taboo, and other films of the new wave film master Allen rane in the new movie Coeur, seeing different scenes in different mood.

The movie uses the split picture to express the comprehensive living condition in contrast. The audience can enjoy the exquisite fashions worn on the models while experiencing the fashion films of ELLASSAY WEEKEND "light and shadow city".

Every design detail is like a movie.

Jean Paul Knott, the brand design consultant from France, is the best director of the fashion movie.

Mr. Knott has inherited French fashion spirit perfectly, brought the French Saint Laurent brand idea to GEIs ELLASSAY WEEKEND, and brought the most fashionable elements of Paris.

Film is the art origin of inspiration for clothing, and fashion for movie is a beautiful soul.

Fashion lovers can easily find that the interaction between fashion and film is an inevitable trend.

The movie devil wears Prada describes the pick of the fashion editor, and reveals the close relationship between fashion and film.

Before the filming, all fashion brands, including Prada, named "roll call", have already introduced the latest design to the clothing guide of this film.

When Hollywood stars encountered premiere and red carpet occasions, their clothing consultants also received designer's new clothes or unannounced clothes, many of which were even the only show piece in the world.

Fashion and movies complement each other and become one of the fashion philosophy of ELLASSAY WEEKEND.

Not to mention the front row of this year's fashion show is China's actress actress Fan Bingbing and VOGUE, ELLE, RAYLI and other top fashion media editor.

As early as 2006, the opening ceremony of Shanghai fashion week -- "the elegant elegance feast - ELLASSAY 2007 spring and summer fashion release" is also closely related to the movie. This conference called "summer of Paris" was launched on the spot with the projection of "script src=>".